Are the Clouds Darkening over Amazon?
Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public. With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes you wonder how long publishers will keep selling their digital and print books through the giant online retailers. But, most importantly, the reading public is changing their reading habits. Each day, more and more readers are using whichever mobile device they have with them, so it makes having “extra” devices like the Kindle superfluous.
We at EMRE Publishing, LLC, believe the next generation of publisher and reader will be using mobile platforms to both create and consume all kinds of new eBooks, including the ePub3 formatted multimedia types and soon, the Virtual Reality books and games that will be coming down the pipe. Why? Mostly because of money, of course. Publishers and consumers are getting tired of getting ripped-off while selling their eBooks and while reading their eBooks. Let me break it down for you, lest you be unaware of the revolution taking place technologically.
- Publishers have to pay Amazon to distribute their titles, but piracy and the 30% (minimum) fee charged by Amazon keeps eating into the profits of these publishers.
- Consumers have to pay Amazon for the “privilege” of getting premium services like an “all you can read buffet” and free home delivery.
- The so-called “direct communications with readers” is becoming less than adequate because of the large numbers of authors and readers involved, and the insistence of Amazon to not allow eBook giveaways on their Goodreads.com website.
Why the Revolution is Happening Now
In summary, here’s why publishers and their reading public are switching to using mobile devices to publish and read in the coming generation:
- Using an open-source publishing and reading app (like our Embellisher (TM), a publisher can create, market and communicate more directly with each niche consumer/reader.
- Using our eReader platform, piracy is reduced to almost nothing, and we are now working on even creating an encryption system that will reduce any possible copying even more.
- Keeping the reader in a single application allows the publisher to charge less for each title sold, and so nothing needs to be paid to a middleman distributor (like Amazon) if the publisher plays his cards right. Marketing money can be better spent on directly reaching potential and current readers on their mobile devices rather than through the unwieldy algorithms and proprietary software of the Amazon Kindle (or the Apple, or the Nook, etc.).
- A publisher in the next generation will literally be able to create, market, sell, collect and communicate directly with the reader using mobile technology, completely bypassing the rip-off experience of the Amazons of the world.
Please visit us at our Kiosk 872A at the coming Book Expo America, May 11-13, 2016, in Chicago. We’ll put our mouth where your money is so you can save more.