Any enterprising person can critically think about how to publish a best-selling book and come up with some very basic premises about how it should be done:
- The content of the book should be interesting to the specific audience. Let’s face it, unless you write Gone with the Wind, you’re not going to be popular with all audiences. Therefore, you should narrow your audience down to those who will be interested in your subject matter. For example, if I write a book about investing in stock, then I must get an audience that appreciates how stocks are bought and sold and who have the money to gamble.
- Since publishers are losing over three billion dollars to online pirates who steal content, I would want to sell my eBooks in a secure environment. Although every eBook can be hacked, there are ways to reduce the numbers of hackers who would want to take the time and perform the exercise. Just as a burglar usually doesn’t try to break into a locked home, so too does a hacker look for the easiest eBook he/she can exploit.
- Even if you have content that is going to sell a million copies, the real money is made when you are able to build an audience that will diligently follow your series of books on whatever subject. Guys like James Patterson and Hugh Howey (fiction authors from the commercial and indie sides of the business), have proven this can be done.
- You want to have the tools to create, publish and market your eBooks so they stay in front of the audience for whom you have written. Most people can Google the topic of eBook publication, and come up with great resources.
The missing factor in this scenario, as in most publishing efforts, is how much marketing expense, and how often do you need to spend that money to get your name and publications out there? Do you want to shotgun your money to the major media? Probably not, as it would defeat the very premise of having a limited or niche audience. Do you want to use standard TV and print advertising? Again, probably not, as you also are aware that people who read eBooks exist online and are digital fanatics.
Therefore, what if I told you that the best way to reach and keep your niche audience is to develop your eBook, market your eBook and sell your eBook, right from the same application platform? My business was to create such a platform and my Embellisher™ is rolling out to the general publishing public at the May 11-13, 2016 Book Expo America. As an independent author, who has won awards for his fiction, I wanted fellow authors to receive the best application to make money from their hard work. I knew it wasn’t through Amazon or the fact that middlemen in the publishing world are presently reaping at least a 30% share of your book’s price just for placing it up on an international platform to be sold at the behest of increasingly confusing and uninteresting algorithmic roll of the dice. I wanted my clients to be able to sell their books directly to their readers (what’s known as “business-to-consumer” or B2C model). When I was the Management Development Supervisor at Caltech in Pasadena, I taught my students that the concept of Occam’s Razor was the best way to do business. The fewer people you have to pay who are between you and your customer, the more money you will deposit into your bank account. This holds true for selling eBooks, and I hope you can take a look at our website and see why I believe our method is a method with which you will want to spend time developing your next best-seller(s).