Category Archives: Books


Future Readers


I enjoyed reading one of the articles coming out after the London Book Fair, 2015, and it was written by the CEO of my distribution arm, Vearsa.  In the article, Gareth Cuddy points out that unless publishers invest in new digital innovations for the future, they will be playing catch-up when those innovations become reality.  He also implies in his article that innovation often comes from unlikely sources.

I like to believe joining Gareth and his hearty crew at Vearsa will put my little pirate ship (watch what you say there, Jim) on the map to treasure island.  I like to call the marriage of eBook creation and mobile devices the “chocolate meets peanut butter” phenomenon.  We’ve developed not only a way for indie publishers to create their eBooks and their marketing tools (ePub3 promotional books), we have also married with a distribution system that’s ready to go where the newest developments in eBook technology go (Vearsa).  At EMRE, we believe readers will want to read on their mobile devices and not only that, but they’ll also want to read multimedia content on their devices.  That’s because these ePub3 eBooks are created to utilize all the cool videos, playlists and other content that are inside our publications to entertain our eReaders.

Our Embellisher™ Mobile Creation and Marketing System may not be popular as yet, but we believe we’re onto the next trend in both eBook creation and reading.  ePub3 technology is best demonstrated by developers who are free to use open source coding, and they are not restricted by the big middlemen of the world, who want to steal their chunk of profit off the top of the independent publishers’ backs.  Watch this little slideshow below.  We at EMRE Publishing, LLC give our authors and publishers 85% of the retail price, and even 100%, if they choose to invest up-front in our little “experiment in the future creation of eBooks and the marketing tool that will make all the difference.” And Vearsa is going to be there to deliver the goods.

And, hopefully, Gareth and I will be smiling, together with our new publishers and authors, all the way to the bank.  Maybe we’ll pass the “big 5” on the way and wave.  Then again, maybe not, because we’ll be busy planning for the next innovation in digital books!  Maybe it’ll be platforms that can give the reader the experience of odors and the touch of objects, as IBM has predicted.  Maybe, as Gareth predicts in his article, it’ll be publishers who let the authors do the writing and let technology do the promoting.  Authors and publishers, in my opinion, need to work together to win.  If we give authors more of the profit pie, then those same authors will become more willing to learn the newest technology–like our Embellisher™ Mobile Creating and Marketing System.

Vearsa World-Wide Distribution


EMRE Publishing, LLC can distribute all authors’ titles through the world-wide sales and distribution network of  “All of our accepted publishers and authors receive exclusive digital sales along with our 85% royalty rate per title,” said CEO Jim Musgrave.

Take a look at the number of retailers included in this distribution.  EMRE markets directly to these retailers on behalf of its authors and publishers.  “Not only do our authors receive world-wide sales of their titles through the conventional channels such as Amazon, Kobo and Barnes and Noble, they also get exposure to niche retailers all over the world,” Musgrave explained.

Effective eBook Marketing Services

Market your multimedia eBooks on EMRE Publishing, LLC and receive 85% royalties.


The Business of Writing a Book

Why Write?

Why did the chicken cross the road?  That’s about the gist of it.  Flannery O’Conner said she wrote because she wanted to find out what she thought about something.  To me, that’s as good a reason as any.  Whatever your purpose for placing those symbols on the page, it is important for you to own what you write.  You need to own your own thoughts once they become inscribed because the law gives you dominion over them as a copyright.  Whether you get paid or not, of course, is a horse of a very different color.  Once an author is paid for his copy written work, this writer then becomes a professional author.

Related: How to Publish an Enhanced eBook

How to Write

Funny you should ask.  As a college writing teacher for over 20 years, I was, from time to time, a pretty good instructor.  I especially enjoyed using the Internet to teach my “eager” writing students.  I put the quotes around the word “eager” because writing, after all, is work.  Even though writers like John Updike (rest his soul) bemoaned the Internet for dragging down the quality of writing in general, I was an optimist about maintaining the quality of creativity in writing—especially in my students. Long story short, I now have my own business, and I present to the public a free, online creative writing course aimed at teaching anybody the basics of using “creative writing techniques” to extract the proper prose from one’s head and to put it down on the page so it is attractive to the reader’s senses.  That’s right, my business revolves around creating multi-sensory experiences in writing, so that’s the aim of my online course.  In addition, since I train my clients how to create enhanced or what we like to call “embellished” multi-sensory eBooks, I also offer an advanced course that is not free.

When to Write

You knew this was coming, didn’t you?  You should not write as a professional until you’ve learned your craft.  In my specific case, I want all my students to be able to create multimedia eBooks, so they must not only be competent authors of ordinary books, they also must learn the new craft of ePub3 technology.  Do not fret, our ePub3 Creator’s Studio is available to all our authors 24/7, so they can learn as they create by using the provided tutorials and taking the aforementioned creative multi-sensory writing courses.  When to write then becomes, “when the spirit strikes you.”

So, as we can see, writing can be a profession, a hobby or a way to create multi-sensory eBooks.  At EMRE Publishing, we have the only eReader application that contains not only the best reading experience in multi-sensory format, but we also include a forum for authors and readers to hang-out together, and the only ePub3 creation studio on the market.  If you happen to enjoy putting symbols on the page, then you may want to explore with us the cutting-edge of this exciting new craft.

How to Publish an Enhanced eBook

Steps to Publish an Awesome Enhanced eBook

The Wired article that I mentioned in my previous blog post brought up the crucial point about what publishers (whether authors or independents) need to decide when they have an enhanced eBook to sell.  Here’s a list of crucial steps to keep in mind once you’ve created your first embellished ebook:

1.  Be certain your delivery system can provide access to all mobile devices.
2.  Establish a social relationship with your reader.
3.  Guarantee that the multimedia you include actually enhances and does not distract from the story being told.
4.  Be certain your enhanced features are truly interactive and engaging to the reader.


Embellisher™  is best online publishing platform to create, publish and market ePub3 multimedia books to globally.


How to Accomplish the Steps

As to the first point, many big publishers have opted to create an app eBook to ensure that it will play on the most mobile devices.  Naturally, this works, but of course this option is quite expensive, and only the “big dogs” can really afford to take this route.  Independent authors and publishers, on the other hand, are always on the look-out for ways to deliver and sell their enhanced eBooks that are not so expensive.  These methods include using HTML5 coded websites where the reader can access the ePub3 formatted eBooks as well as creating or buying some type of eReader with a delivery system that will allow the reader to experience the multimedia without technical problems.  The second point is accomplished when the author and independent publisher use online social media to its best advantage.  The third point is assured when each video, audio and graphic is examined to be certain it adds to the deepening of the story or to an innovative way of talking with the characters involved in the story.  The final point is made when the interactivity is both engaging to the reader and also relevant to the plot of your story.

Common Mistakes

The common mistakes authors and publishers make when creating an enhanced eBook are the following:

1.  Not testing the eBook before it gets into the sales channels.

2.  Not preparing a preorder marketing plan before the release date.

3.  Not providing a way for the reader to complain or give feedback inside the eBook.

4.  Not providing any of proper 1-4 steps listed previously.

Being Proprietary is Not Being Flexible

The ways to create and deliver multimedia eBooks are slowly evolving.  Amazon just bought the Comixology platform, which means they want to provide an interactive experience inside their Kindle system.  Also, Apple has its iBooks platform.  However, the disadvantage to indie authors and publishers is that these “big dog” answers are all proprietary, giving the ultimate advantage to them and not to the author. 

We at EMRE Publishing have spent all our time creating a system that provides answers to all the points raised in this article.  In fact, we are offering a free access plan whereby the author and/or indie publisher can see how it works by doing it.  We know that unless our clients are assured that their creativity will be able to be delivered to the right audience, with the widest cross-platform mobile access, and the best interactive experience inside an eReader specially developed with flexibility and not proprietary profit in mind, then they will not stay with us.

CEO Jim Musgrave and wife Ellen

CEO Jim Musgrave and wife Ellen

Why an eBook?

(Note:  This is the first blog in a series that will discuss the evolution of multimedia eBooks and how artists can learn the skills necessary to compete in this creative new world of digital immersion.)

A No-Brainer

There are many “no brainer” questions in the world, but “why an eBook” has to be one of the all-time slam-dunks.  Before eBooks there was the world of what I like to call “imagination stress.”  Of course, as an author and publisher, I understand that creativity is an ingredient that cannot be replaced.  If a story sucks, it sucks whether it’s in digital format or in an “old school” paper book.

Technology Must Work for the Reader

However, stress was always a factor inside a conventional book.  Not only was it stressful to physically turn pages, take notes, and read the print size (not to mention the case of the blind who needed “special Braille formatted books”), it was stressful developing a vocabulary that could take-in all the imagery being carefully crafted by the author.  Don’t get me wrong.  I was a Professor of English for many years, so I understand the importance of a reader’s “labor” to gain the skills necessary to understand and appreciate the hard work done by an intelligent creative author.  It’s just that I also know that technology can work for the reader or it can work against the reader, and today’s digital technology must work to assist the reader and make the “experience” of reading more entertaining and even—yes—more artistic.

The Interactive eBook

The facts are that digital books are outselling paper books.  Not only that, but independent authors are learning the skills to compete with their “big publishing” counterparts, thus creating a bold new paradigm in the reading experience.  What is this paradigm?  It is what I like to call the “interactive eBook.”  This paradigm shift has already happened in the Children’s eBook world.  And, as in the previous reader world of paper comic books, wherein children enjoyed color, art and action, so too are today’s children flocking to experience the tactile and multi-sensory engagement of the interactive eBook.  Therefore, if today’s authors are to compete in the new world of interactive eBooks, they must also learn the skills to enhance or, as we like to call it at EMRE Publishing, “embellish” their craft for the new audience now being created in the children’s book world.

Multimedia Companies

In a recent Wired article, the author makes a point of saying publishers must “become multimedia companies.”  That means they must learn how to add media enhancements to all of their digital products or face ultimate failure in the marketplace.  We at EMRE Publishing have made it our singular goal to train and to provide the skills these independent publishers need to compete in this changing world of digital competition.  No matter how much we may try to believe readers will remain in the old world of “sensory stress,” the fact is that they want the immersive power that their mobile platforms provide, and we want to help our clients become the artists who can provide the content for this Brave New Multimedia World.

CEO Jim Musgrave and wife Ellen
CEO Jim Musgrave and wife Ellen

Library Journal Features SCP





Jim Musgrave’s Steampunk SciFi Novel

Chosen by the Library Journal


Wednesday, March 4, 2015, San Diego, CA

EMRE Publishing, LLC, is proud to announce that the fourth novel in the best-selling Detective Pat O’Malley Series, Steam City Pirates, has been honored as a “Featured Selection” by the Library Journal.  It will be in the catalog and distributed to all major libraries.  This program is called “Self-e,” and allows independent and self-published authors and publishers to get recognition for chosen titles.