• Toffler is Dead, but Future Shock Still Exists

    If Toffler Had Lived, He Would Have Written About the Fourth Wave After the announcement came last week that author and futurist Alvin Toffler had died, I immediately thought about another expert I knew during my years teaching at the California Institute of Technology.  Dr. Peter Drucker held many conferences for top management at Caltech’s […]

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  • How to Use the Embellisher (TM) Mobile Publishing App in Education

    Connecting Teacher and Learner for Instant Education I initially developed the Embellisher™ Mobile Publishing App for online education.  Why?  When I taught online for 15 years, I discovered that the best way to reach learners was through their mobile devices.  My students were on-the-go and self-motivated.  After using Blackboard and Moodle, which were the most […]

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  • Authors at EMRE Publishing Perform Like the Big Publishers

    How to Expand Your Readership Base   Because many of our clients are authors, we do a lot of consulting with them about how to increase their readership.  This is especially important to those members who have installed our Embellisher™ Mobile Publishing, Marketing and Distribution App.  Why?  When each of the readers installs the author’s […]

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  • What Do You Do with Innovative Technology?

    We Work to Get You into a Branded Business   Many prospective clients ask us what happens when we take over and install a tailored version of our flagship product, the Embellisher™ Mobile Publishing, Promotion and Marketing App.  Since I have a soft spot in my heart for nurses, and my darling wife, Ellen, is […]

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  • Becoming Your Own Niche

    Becoming a Trusted Niche to Sell More Books or Products   The best advantage you have over other independent publishers is the fact that with EMRE Publishing’s Embellisher™ Creation, Publication and Marketing System you control your niche audience.  The following three steps explain how you can maximize the return on your investment in order to put […]

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  • Advice for Our New Members

    Five Steps to Get the Most Out of Your New Installation We’ve had quite a few new members ask about how they can get the most out of the new installation of their EMRE 3-in-1 Embellisher™ Mobile Publishing, Reading and Marketing App. Our techs will be helping you with the installation on your server, but there […]

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  • Vision and Creativity in Writing

    I was reading Zoo by James Patterson and Michael Ledwidge, and then I was thinking about the course Patterson was teaching (selling) on creative writing. This new novel is probably the worst novel I have ever read by Patterson (and Ledwidge), or by anyone, in many moons. It’s so bad that it’s even difficult to […]

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  • The Image as Garlic

      One of my favorite authors is the late Shirley Jackson.  Like her, I married a Jew.  Like her, I had problems with alcohol and drugs.  Finally, as a writer of “dark fiction,” I wholeheartedly agree with Ms. Jackson’s take on what writers must do to make their creative work more interesting to the enemy: […]

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  • The Business of Writing a Book

    Why Write? Why did the chicken cross the road?  That’s about the gist of it.  Flannery O’Conner said she wrote because she wanted to find out what she thought about something.  To me, that’s as good a reason as any.  Whatever your purpose for placing those symbols on the page, it is important for you […]

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