Mystery Series Selected for Self-e Program

Four Titles Accepted by Prestigious Library Journal Program


9781943456604 DISAPPEARANCE_AT_MOUNT_SINAI 9781943456758  cover(2560)

All of the books in the popular Detective Pat O’Malley Historical Steampunk Mystery Series have been accepted by the Library Journal for their Self-e Program.  The honor extends nationally, as all of the books will also be made available to readers in state libraries through Biblioboard.  Finally, these titles by Jim Musgrave will be a “featured selection” in the California State Module.

If you’re an independent or self-published author, you can submit your book for consideration at their website.  It’s a great way to get new readers for your titles, as readers pass the word on books they enjoy to their friends and relatives.

In addition, Musgrave, a retired English professor, will be serving as a Self-e Ambassador throughout San Diego County.  He will speak about his books and the program at local library branches in the county.

“The number one challenge any author has is building an audience. Once they have an audience, they have an opportunity to grow their work professionally. Librarians can be a powerful marketing force for emerging authors, especially if they can promote the books without fear of success. The SELF-e approach to curation combined with simultaneous user-access will encourage books to be discovered and even go viral.”


“Libraries are all about readers and writers connecting. Since so many of my new readers discover my books via their local libraries, it’s vital that all my books, whether traditionally published or self-published, be easily accessible to library patrons. This program helps librarians to better serve readers and authors to grow their audience, creating a perfect synergy of benefit to all book-lovers.”


Time and Profit are on Your Side

Greg Ioannou

         Greg Ioannou

Today, I spoke with Greg Ioannou President at Publaunch, a startup company that hopes to roll-out its services in February or March of next year.  He is also Owner of Colborne Communications in Toronto, one of the largest publishing services providers in Canada, so when it comes to what authors really need out of the publishing process Greg is a “go to guy.”

Besides getting a client referral from Greg (a scientist who wants to do a multimedia and interactive book about ancient alien spacecraft!), I was also learning about Greg’s new website.  My company will be part of Greg’s effort to give independent authors a “go to place” to get matched-up with all the quality publication services they need to get their titles produced to save time and make a profit.  Not only that, but Greg’s visionary enterprise will also give authors a way to get funding for their individual projects from readers and from other companies.

“The author will, say, get funded from our crowd-funding section of the website, and then take that money and purchase all the quality printing, design and illustration, and marketing services to get their title out there.  The best part is that the author will collect 85% of the royalties from their product,” Greg explained in our conference call.

Greg knew that my company had a similar structure of 85% royalties for our authors, so we were on the same page.  What we need today is a service like Greg’s Publaunch to supply the correct algorithms, which will allow authors to find the right editors, marketers and public relations people for their specific budgetary and (especially) quality needs at the push of a button.

“We’ll be giving editors, illustrators, marketers and publishers like you a finder’s fee of 10% for referring someone to our crowdfunding section,” Greg explained.  “In return, we’ll be referring our authors to you for services you can provide.”

After I explained my unique ability to develop ePub3 (interactive, enhanced eBooks), Greg said he had somebody in mind, and he would be personally referring this individual to me.  Once this becomes an online service, I can see Publaunch and EMRE Publishing taking off into the stratosphere of Indie Publishing expertise.

Greg and I also agreed that we will always be completely honest with authors when it comes to their prospects for selling titles.  “We know that our crowd-funding component will allow the author to see what prospects are out there for the book to make money, so this will provide a good filter of reality for the new author.  We don’t want our clients to spend their life savings on some book that has no chance of turning a profit,” said Greg.

The bar needs to be raised in terms of allowing independent authors to get the best and fastest services at prices they can afford.  But the most important feature of Publaunch, as it is at EMRE, is matching the right author with the right expert. There are no current providers like our two organizations, so get ready for a new age of publishing coming right to your mobile device next year.  If you provide editing, marketing or public relations services, then get in touch with Greg today.

Mobile Myths that Contribute to the Misunderstanding of Internet Marketing Strategies

Five Myths about Mobile


Today, the majority of Internet purchases by consumers is made through their mobile devices.  However, many businesses confuse having their website converted for mobile access with having an application developed to sell products to the mobile consumer.  I wanted to touch on the five major myths about using online mobile websites to convert customers versus having your products sold through careful planning on a mobile application.

Myth 1:  Mobile Websites are Less Expensive and More Productive than Mobile Apps.

It is very true that a business spends much less making a website “mobile friendly.”  However, there is one major difference that must be taken into consideration.  With a tailored application, a business has the ability to directly communicate with customers and “push” an entire campaign to the consumer via the web app.  This cannot be done on a website.

Myth 2:  The Cost of a Mobile App is too Great versus the Business ROI

It is true that a business that has an entire mobile application developed from scratch can pay hundreds of thousands of dollars.  However, in this age of specialization, many companies, such as my own, are doing the “heavy development” first and then charging the business much less for a tailored app.  Therefore, in effect, it takes a business much less time to recoup the investment and get into the black.

Myth 3:  A Mobile Website Works on All Devices and Doesn’t Need to be Submitted to App Stores

The fact is that many so-called “mobile friendly” websites have problems with access by mobile devices and even with access by different web browsers.  Here’s a site that publishes mistakes made by developers of mobile websites.  On the other hand, if a business has a website developed properly and tailors a specialized application for direct sales to consumers and clients, then the best of both worlds can be had.  This is especially true if the app comes at a reduced price, such as the EMRE Publishing Embellisher™ Mobile Creation, Publication and Marketing App.

Myth 4:  Consumers Feel “Trapped” inside a Mobile App

I wrote a blog about this topic, as I believe it was a problem five years ago.  Today, however, apps are seen as a way to access the best deals.  As long as the business plans its app campaign with the best deals in mind for the consumer, then there should be no problem with the user feeling trapped inside a sales gimmick machine.

Myth 5:  More Sales are made in the Store, so why have a Mobile Presence?

Another misnomer, as the fact is that 75% of in-store customers are now using their mobile devices to check prices.  Also, as apps can notify the consumer about the latest deals, having both a mobile website and application can be the best way to cover all the business bases.

To conclude, a progressive business should allow for all methods of communications and marketing to take place.  Developing the website presence for mobile devices, together with a thrifty application from which your customers can get the most value, will make your brand stand-out from the competition and provide your clientele with the latest communications possible.

How Brooklyn 99 Characters Use the Embellisher eReader App


Jake wants a way to talk to everybody privately.

I’m tired of having to email each detective without keeping it on the down low.  I found this app online called the Embellisher, and it let me create messages on their cool app that could have video, music playlists, and other great stuff that can make my instructions to my peers pay-off with a big arrest.  They can even post what they like on their social websites like Facebook!  How awesome is that?


Charles enjoys the way the eReader creates cookbooks.

I’m kind of a geek, and I really like to create these new multimedia eBooks.  What better way to show-off my Ukrainian cuisine cookbook?  Readers can play it on their mobile devices, and the 99ers can see what a really great gourmet I am!  Heck, those computer nerds will soon put smell inside those darned eBooks!


Gina discovers she can embed YouTube Videos of her dance routines.

Amy sees how she can finally write that detective novel she always wanted to write.


I have a great idea about a mystery I want to write!  I’ll use all the detectives at 99, but then I’ll change them into characters in a Steampunk Scifi eBook set in the 1860s.  This Embellisher ePub Studio is right inside the app, so I can even write it at work!  I’ll even take a fake name of a man, so I can sell it better.


Rosa wants to write a book about zombies.

I’ve always enjoyed horror, so what’s better than a multimedia eBook about zombies?  People have even called me one!  I can set it in San Diego where there are a lot of Hispanics, and this Embellisher system even lets me create coupons.  I can give my book away for free with a coupon code!  My name?  Amy has a good idea.  Keep it undercover.  If she can be Jim Musgrave, then I can be E. Z. Graves.

 Brooklyn99-Andre Braugher-Holt-Happy

Captain Holt wants to give his husband a special music playlist.

I really don’t know what to give Kevin for our anniversary.  Detective Peralta has that new Embellisher app.  I can do the tutorial and put an especially romantic playlist about our honeymoon in Venice, Italy, inside an eBook called the Family Love Time Capsule.  He’ll really enjoy it, I know, because I created it.  I’m such a refined artisan, he’ll never forget my gift!


Brooklyn99-Terry Crews-Jeffords-Princess Castle Defeat


Terry wants to write a new story inside Amy’s novel to make it more mysterious.

Everybody at the 99 thinks all I do is work-out.  I saw that tutorial on inserting a “choose your own mystery” inside an eBook, and so I’m going to add my own plots inside Amy’s book.  I know she’ll thank me for it because I can be creative when I want to be!

If you want to be the coolest precinct in your city, we can teach you how you can do it too.