The Underside of Reality
When I worked with engineers at Caltech’s Industrial Relations Center, the challenges were immense when it came to communicating how these technical people could do the job for the marketing and sales people who had little to no technical knowledge. The problem is that even though authors and creators can envision possible uses for technology (in this case, digital technology), the people who actually implement the code to bring about these “visions” have a vocabulary and genius all their own. Therefore, most of my job at EMRE Publishing is to make certain my authors and publishers are able to work closely with my genius computer programmers to create the best possible rendering of their vision on the pages of their ePub3 books. Wouldn’t you want the flexibility to design an eBook that looked like the one in the above video?
I like the metaphor that the late Alan Watts shared concerning reality. On the surface, we can see the beauty of society in all its glory. For example, a well written novel is like the top-side of an elaborate quilt; it reads smoothly and doesn’t seem to make the experience of reading difficult. However, if we turn this wonderful reality quilt over, we can see the underlying, seemingly chaotic reality that went into making this surface reality so beautiful. We are therefore surprised to see a complex sequence of geometric patterns and trial and error sequences that go into making such a wonderful pattern on the top-side. This is the world of creating an excellent eBook for the viewer.
I’m proud to introduce you to two of our computer developers at EMRE who are the weavers of the complex patterns beneath the resultant beauty of your creation, your ePub3 book. Bas Van Stein, a PhD candidate in Computer Science at the prestigious Leiden University, the Netherlands, worked with me for over five years to develop our flagship product, the Embellisher (TM) ePub3 Mobile Publishing Platform. I was able to communicate my vision to Bas, and he was able to explain to me how it could be done. The final result is a revolutionary platform that makes the display of ePub3 a much more satisfying and secure experience for the publisher and the reader.
Today, I am proud to announce another member of our team who can work with you to see your vision become reality. Ric Wright is the Engineering Director at the Readium Foundation. Aha, you’re saying, what does that mean to me, an author or publisher of eBooks? Well, since our entire platform was coded using the open source Readium eReader as a starting point, which Ric helped develop, it means when you get a project done with us, you’re getting the wizard behind the miracle of what Readium can do for you and your creative ideas.
For example, what if you wanted to design a hybrid video game and eBook? Well, since Ric actually teaches how to create 2D and 3D graphics and animations and place them inside ePub3 eBooks, he can do the coding you would need to implement your game inside the eBook! He is, in fact, a software consultant, so working on such a project would be the proverbial “piece of cake” for him.
Aha, you’re saying. Why can’t I just go to iBook and create my ePub3 with them? After all, they provide all the tools I need to do it. The “catch” is that since Apple is one of the greediest companies on the planet, you end up having to pay them once your creation is ready for distribution. As this author found out, after reading the “fine print” of the legal agreement, he was basically turning over all publishing rights to Apple! As any publisher or author can tell you, this is the kiss of death to owners of intellectual property.
Therefore, when you work with Ric, you’ll be working in complete confidence that your creation will remain yours to publish freely using our Embellisher (TM) system. In fact, we’ll be contracting with you using an NDA (Non-Disclosure Agreement), so when your ideas become a reality, there can be no untoward “rip-offs.” We use Github and Dropbox to securely keep all your developmental files. In addition, your final product, the embellished eBook, will be inside one of the most secure eReaders available today.
Take a look at what genres we are working with to create ePub3 titles. If you think your project fits, and you want to make the most money possible from your creation, then get in contact with us today. You can also look at what Melcher Media has done for its clients. If you have an idea for an interactive or embellished project, chances are you won’t have to pay what you’d have to pay Melcher because our overhead is a lot less! Ric will be happy to make your acquaintance in order to start weaving your quilt from the underside of reality.