Mobile Myths that Contribute to the Misunderstanding of Internet Marketing Strategies

Five Myths about Mobile

myth

Today, the majority of Internet purchases by consumers is made through their mobile devices.  However, many businesses confuse having their website converted for mobile access with having an application developed to sell products to the mobile consumer.  I wanted to touch on the five major myths about using online mobile websites to convert customers versus having your products sold through careful planning on a mobile application.

Myth 1:  Mobile Websites are Less Expensive and More Productive than Mobile Apps.

It is very true that a business spends much less making a website “mobile friendly.”  However, there is one major difference that must be taken into consideration.  With a tailored application, a business has the ability to directly communicate with customers and “push” an entire campaign to the consumer via the web app.  This cannot be done on a website.

Myth 2:  The Cost of a Mobile App is too Great versus the Business ROI

It is true that a business that has an entire mobile application developed from scratch can pay hundreds of thousands of dollars.  However, in this age of specialization, many companies, such as my own, are doing the “heavy development” first and then charging the business much less for a tailored app.  Therefore, in effect, it takes a business much less time to recoup the investment and get into the black.

Myth 3:  A Mobile Website Works on All Devices and Doesn’t Need to be Submitted to App Stores

The fact is that many so-called “mobile friendly” websites have problems with access by mobile devices and even with access by different web browsers.  Here’s a site that publishes mistakes made by developers of mobile websites.  On the other hand, if a business has a website developed properly and tailors a specialized application for direct sales to consumers and clients, then the best of both worlds can be had.  This is especially true if the app comes at a reduced price, such as the EMRE Publishing Embellisher™ Mobile Creation, Publication and Marketing App.

Myth 4:  Consumers Feel “Trapped” inside a Mobile App

I wrote a blog about this topic, as I believe it was a problem five years ago.  Today, however, apps are seen as a way to access the best deals.  As long as the business plans its app campaign with the best deals in mind for the consumer, then there should be no problem with the user feeling trapped inside a sales gimmick machine.

Myth 5:  More Sales are made in the Store, so why have a Mobile Presence?

Another misnomer, as the fact is that 75% of in-store customers are now using their mobile devices to check prices.  Also, as apps can notify the consumer about the latest deals, having both a mobile website and application can be the best way to cover all the business bases.

To conclude, a progressive business should allow for all methods of communications and marketing to take place.  Developing the website presence for mobile devices, together with a thrifty application from which your customers can get the most value, will make your brand stand-out from the competition and provide your clientele with the latest communications possible.

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