Outlets Don’t Mean More Sales for eBook Publishers

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Outlets Galore.  Microsoft to Open Online eBook Sales Website

If you’re a publisher or an author, the first impression you might have when getting the news of another eBook sales portal opening is, “Wow, now I can make even more money through these new sales outlets!”  Microsoft’s announcement that it will be selling “hundreds of thousands of frontlist and backlist eBook titles” comes as no surprise to me.

Most sales go through only 5 major eBook outlets

However, if you’ve been paying attention, sales of eBooks have not increased in conjunction with these new outlets opening.  On the contrary.  eBook sales are actually going down at a very fast rate if you believe the reports.  Also, sales are not easily tracked when you spread your eBook distribution to all these outlets.

Not so fast.  Please notice the last line in that Fortune article.  One of the biggest reasons why eBooks seem to be going down is the fact that the Big Five online retailers are “allowing content creators to do an end-run around incumbents and sell directly to consumers.”

Also, if you notice, nothing is mentioned (except at Book Fairs) about the increasing rate of eBook piracy taking place.  Therefore, the news of new sales outlets should be a sign to publishers that they need to circle the wagons and put their distribution dollars into B2C (business to customer) sales.

 

We at EMRE Publishing have developed a B2C sales platform that is secure, user-friendly and ePub3 compliant.  We leverage this direct to reader sales model because of the “writing on the wall.”  Readers use their mobile devices, especially their SmartPhones, to read, and they don’t want to hassle with all the logins and rip-offs required of conventional online book sales like Microsoft, Amazon and Barnes and Noble.  Readers want speed, convenience and, most of all, they want to be able to follow the authors they want to follow and be informed immediately when that author comes out with a new title.  Our system does all of this–and more.

I’ll be giving a webinar on May 15, 2017 that explains how you can cash-in on this new paradigm of eBooks sales.  You don’t even have to have ISBN numbers to sell using our platform.  We’ll also be giving away a free installation on your server so you can see how it increases your eBook sales if you follow our plan.  We hope you can attend to learn how to cut your losses and protect your investment by selling direct to your readers.

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