The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy. In other words, was the Digital Rights Management (DRM) any good? This was an interesting question because this publisher was one of the largest eBook sellers in Israel, and he explained that his country has never had to contend with the Amazons of the world.
“I created my own sales channels for my publishers because I had to. We never had Amazon or Kindle, so we have always had to sell our eBooks directly to our customers.” He was also well aware of the piracy problem in America. Since he didn’t relish “giving away” at least 30% to a middleman (Amazon) and, to add insult to injury, lose even more money through piracy and other kinds of theft, he was really happy that our mobile sales platform had a system that was almost impossible to hack into.
In addition, we were able to work with him to be certain our ePub Creator Studio worked properly with the Hebrew language. Our platform was developed specifically using open source (our basic platform was programmed using the open source Readium project). In fact, he first read about our platform at Readium.org, and he was intrigued.
Now that we are breaking out into the wider market of the United States and Canada, we want to emphasize that all of your creation and sales should be kept inside your Embellisher™ app platform. Why? Here are five of the most important reasons: