Tag Archives: best ebook reader app

ePub3 in the Year 2017: Will Authors and Readers Enjoy Multimedia?

Mobile Publishing ePub3

Read what indie authors need to know for 2017.

As a publisher and independent author, I’ve established my company to serve fellow indie authors.  I’ve realized (mostly through trial and error) that the best way to publish and distribute an indie title is to do most of the preparation of my work (what publishers call “prepress”) on my own.  This saves you a hell of a lot of up-front costs so you’re free to put most of your money and effort where it counts:  marketing and promotion.

That being said, I also provide authors with https://emrepublishing.com/digital-prepress-services/ editing and prepress services, as well as eBook conversions https://emrepublishing.com/ebook-conversion-services/.  However, most of my business is all about getting the indie author’s titles out there in the hands of readers.  My three services are very reasonably priced, but it’s the way my services allow authors to market directly to their audience that sets my mobile publishing web app apart from the competition.  Instead of forcing my authors to do their publishing through me, as most of the big outfits do, I turn the keys of publishing over to the indie author.  In other words, they get installed on their server my Embellisher mobile publishing system https://emrepublishing.com/downloads/standard-embellisher-tm-mobile-publishing-platform/ (5 years in the making; based on the innovative ePub3 code of the Readium Project) for only $40 (1 year license, $10 for each year thereafter).  This is the best direct marketing tool for indie authors because you can harvest email addresses of your ePub3 eReader installers, and also publish your stuff directly and instantly to them through their mobile device.  You can also use our creator studio https://emrepublishing.com/embellisher-ereader/ to do your development of eBook titles and the marketing of your eBooks (including sales with Stripe Payment Gateway included) directly to your reader.

This method is innovative in that no other system allows an independent author to work independently (on their own website) and to collect 100% of the hard-earned price they affix on their merchandise–their eBooks.  In my opinion, mobile publishing is the future of B2C (business to consumer) eBook publishing, and you can afford $40 to give it a shot, can’t you?  Our installation for the non-branded version of the Embellisher is a do-it-yourself package downloadable from my website after you pay.  If you want our developer to do the installation, it won’t cost you much.

Vearsa ePub3

My other two services are also aimed at indies who can’t get all the advantages of being with a publisher.  I was published by Harcourt-Brace Professional in the 1990s, and my experience with them made me want to become a publisher on my own.  Why?  Besides the fact that I lost out on a ton of royalties, I wanted to put my own marketing touches into the effort and collect the 100% of the price of the book (that I thought I deserved, being the blatant capitalist that I was).  Thus, my second service https://emrepublishing.com/downloads/worldwide-ebook-distribution-vearsa/ is to offer my authors (for $50 each) a chance at distributing their eBooks for sale worldwide through Vearsa https://vearsa.com/.  This isn’t the BookBaby rip-off, where they promise that you’re being sold to 100 retailers, when in fact, if you were being sold through all the outlets they claim are being distributed to, the retailers would be refusing to offer your book for sale in their store, much less give you 86% royalty.  No.  My offer gives authors access to over 1,000 online stores around the world, over 65,000 libraries, and publishing privileges in over 100 countries.

The key is that I give my authors their own “imprint” under my publisher umbrella.  This is like some big publisher saying, “Hey, let me set you up, author, with your own private label and distribution network, and you can fix the price and you can collect most of the royalties (less the retailer’s cut).”  My authors punch in their metadata on the form I give them (a crucial part of eBook marketing!), affix their ISBN, and upload their copy to my Dropbox.  I then upload your metadata form and copy of your eBook (in .pdf, .epub, .epub3, and .mobi) to the Vearsa website, and you get all the advantages of having multiple listing genres (not possible for indie authors on their own–as wise indie authors know from working with places like Amazon KDP), and they can also do eBook sales, targeting of certain book stores (and countries) because I will give them an analytics reading they can use to these kinds of marketing adventures.

The third service I offer is to provide print-on-demand services https://emrepublishing.com/downloads/embellisher-diy-installation-print-demand-sales-option/ through Amazon’s Createspace.  They establish an account there, and I can do all the “heavy lifting” if needed (editing, interior layout, cover design).  However, since most of my authors are professionals, they have already had their work edited and designed, and all they need is some help getting it uploaded properly so they can collect from their marketing of the POD through their Embellisher platform.  I also provide in this package an epub copy of an “Author Tour and Book Launch Template” that can be used inside the Embellisher to do pre-publication marketing to stir-up business directly with your readers.  Without prepress or editing services, this will cost only $55.

So, if you’re ready to do the real work of getting your titles read and purchased by your readers, then you might consider my options.  Why shouldn’t you sell directly to your audience and collect 100% of the royalties?  Don’t you deserve it?

In point of fact, you can now establish a free account https://emrepublishing.com/creator/ inside our ePub3 Creator Studio, and see how it all works from the eBook developer’s angle.  It is my contention that once we have quality ePub3 books out there for our readers to “experience” then their popularity will increase exponentially.  This is especially true for books in the non-fiction arena.  Leadership, education and self-help genres can most benefit from ePub3 formatting.  eBooks now have to contend with augmented and virtual reality technology.  In fact, you can insert VR videos inside your work in our ePub3 Creator Studio.

The tools I would like eBook creators to “play with” are the “insert story” https://vimeo.com/188600846 and other interactive components.  This tool and others are available in the enhanced version of our ePub3 Creator Studio for $40 https://emrepublishing.com/downloads/standard-embellisher-tm-mobile-publishing-platform/.  Our studio even allows a developer to include Javascript, which is the heart of interactivity in the world of eBooks.  In fact, besides our eReader (based on the Readium Project’s eReader) only the Gideon eReader and iPads can view ePub3 eBooks using javascript.  Any content developer will tell you that unless you have javascript, you can’t do the cool things inside your digital book such as forms, pop-ups, animations, and other interactive elements http://ebookarchitects.com/learn-about-ebooks/enhanced-ebooks/.

I would, in fact, suggest that you plan your ePub3 formatted eBook very carefully.  We can provide you with an ePub3 (or standard eBook) designer https://emrepublishing.com/ebook-conversion-services/.  You really need somebody who can work with you to implement the features you want to include inside your innovative publication http://digitalpublishing101.com/digital-publishing-101/production/hiring-ebook-designers/.  I, of course, don’t care if you hire somebody on your own, and you can do that if you talk to the folks who belong to the Readium Project.

As a creator myself, what I’m most concerned with is the fact that non-technical but highly creative folks can see their visions come alive by working with a competent developer.  I worked with my developer for five years in order to create the code for the Embellisher.  We suggest that you can best implement your creativity by partnering with an ePub3 coder who can maximize your ideas on the page for the reader.

Publishers Lose Three Billion Dollars a Year from eBook Piracy

authors-against-ebook-piracy

The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy.  In other words, was the Digital Rights Management (DRM) any good?  This was an interesting question because this publisher was one of the largest eBook sellers in Israel, and he explained that his country has never had to contend with the Amazons of the world.

“I created my own sales channels for my publishers because I had to.  We never had Amazon or Kindle, so we have always had to sell our eBooks directly to our customers.”  He was also well aware of the piracy problem in America.  Since he didn’t relish “giving away” at least 30% to a middleman (Amazon) and, to add insult to injury, lose even more money through piracy and other kinds of theft, he was really happy that our mobile sales platform had a system that was almost impossible to hack into.

In addition, we were able to work with him to be certain our ePub Creator Studio worked properly with the Hebrew language.  Our platform was developed specifically using open source (our basic platform was programmed using the open source Readium project).  In fact, he first read about our platform at Readium.org, and he was intrigued.

Now that we are breaking out into the wider market of the United States and Canada, we want to emphasize that all of your creation and sales should be kept inside your Embellisher™ app platform.  Why?  Here are five of the most important reasons:

  • You don’t have to pay these middlemen to have your eBooks sold.
  • Your DRM is one of the most secure you can get as long as you don’t sell outside our platform.
  • You can market directly to your readers through our mobile app, and you can also build your mailing lists categorized according to the author and genre inside the app.
  •  When you sell all your eBooks by mobile device, you can also open up your options to use our education platform in order to market courses based on your eBook content.
  • You must always remember that when you decide to sell through the less-secure portals like Amazon and all the others, you are opening yourself up to piracy.  We believe the rifle B2C business model will work the best for independents and self-publishers in the world of mobile reading.
  • Me Tarzan, You Jane. Let’s Get These Publishers Out of the Amazon Jungles!

    Mobile Publishing as Told By a Futurist

    Book Promotion, Circa 2016

    I met Jane Friedman virtually through an interview she did with another publishing expert, Joanna Penn.  What attracted me to her futuristic discussion about where publishing is going was her assessment of the overall playing field for all authors and publishers.  We must do as General Dwight D. Eisenhower said was the way you become a good leader by “seeing which way the people are going and get in front of them.”

    This explains a lot of so-called “mysteries” concerning what’s happening with the big players in the publishing business.  Jane speaks of the “shadow world” of publishing.  This is the world of the independents.  We march to the beat of different drummer, and many of the big publishing players aren’t paying much attention to us.  However, as Jane points out, “I think they’re saying before 2019 or something. It’s really amazing. So basically to put cheap mobile and streaming Internet at, I think, 4G speed to every person on earth through balloons and through all this other stuff.”

    If the big players are going to streaming land, then you know the power paradigm will be shifting to those who can keep up with the speed required to promote and publish via mobile devices.  When I established my company a few years back, my intent was to create a completely mobile publishing platform that the author/publisher can take with him/her.  In effect, it’s a mobile-friendly way to do your business with your readers in a much more intimate and cost-conscious manner.  Thus, you have some “myths about mobile” that have been cropping up.  One of those myths says that “people are switching from reading eBooks to reading print copies of books.”  Not so.  If you take into consideration all the mobile device readers out there, the figures become astronomically in favor of the digital reader.

    The final take-away from this interview was the fact that Ms. Friedman recognizes the underlying “Holy Grail” for all publishers, including independents and self-publishers.  “It’s as simple as writing a book and building up a customer list.”  We at EMRE Publishing believe that both independents and the big publishers will be looking for better platforms to accomplish this same goal.  That’s why we’re in business.

    Prize Story Gets Big Treatment in New York

    Newsday Features Story by Jim Musgrave

    Sophia Chang, reporter for Long Island’s Newsday, will be featuring the prize-winning short story by EMRE Publishing’s author and CEO, Jim Musgrave.   Continue reading Prize Story Gets Big Treatment in New York

    Why Publishers Should Like Apps

    Are you a truly free publisher?

     

    When I read the article in the Technology Review entitled “Why Publishers Don’t Like Apps,” it helped inspire me to start my business.  Besides being a Caltech guy, I truly believed apps could answer all the problems raised in this article written by the editor of the MIT magazine.  Like a lot of journalists, Mr. Pontin wasn’t really aware of the technology developed right under his proverbial “nose.”

    That same year, 2012, the final 3.01 version of ePub3 was approved by the International Digital Publishing Forum (IDPF).  One of the best creations to come out of that new standard was the open source Readium Chrome eReader.  It was this invention that led to EMRE Publishing, LLC and our development of the Embellisher™ Mobile Creation, Publishing and Marketing System.  We have answered all of the criticisms made in Pontin’s article, so please allow me to go over them, one-at-a-time:

    1.  Apple demanded a 30 percent cut on all single copies sold through iTunes.

    Oh yes, my my, Apple.  One of the wealthiest corporations in the world in 2015.  They didn’t get there by coddling other companies and especially other publishers.  With open source, we learned to work around the Apple gorillas in the room.  With the Embellisher™ system, publishers can deliver their magazines in ePub3 format to the reader directly by instant messages, bypassing the hairy brutes like Apple and Amazon.  Thus, no profit is lost on selling those single copies in iTunes, so lamented by Mr. Editor back in 2012.

    2.  It turned out that it wasn’t at all that simple to adapt print publications to apps.

    Whoops, MIT, I see you got the entire thing backwards, as usual.  Instead of rushing around trying to please everybody, why not do what CEO Jonny Kaldor talked about at the 2015 London Book Fair?   Our publishers drive their content through our ePub3 Creator Studio and eReader, cross-channels, to all mobile devices at one time.  Silly Mr. Pontin.  The answer was again in front of your nose, but you got it reversed.  Instead of creating all those versions of your publication for the different devices, all you needed to do was create one version that could adapt easily to all those devices.  That’s what we did!

    3.  Software development of apps was much harder than publishers had anticipated.

    Oh boy.  Again, you were trying to please the “big apes,” rather than using the Occam’s razor model of logic that we use at Caltech.  Bypass all that gnarly proprietary code by using open source code (i.e., the Readium eReader) as the backbone of your app (like we did at EMRE Publishing).

    4.  Readers felt they were “boxed-in” when using an app.  There was no “linky-ness” because they couldn’t connect to the outside Internet.

    Hey, it’s 2015, dummy!  Our readers at EMRE can connect outside anytime they wish.  Our authors and publishers use links in the best ways possible:  to market, to create, and to connect intimately with their readers!  In fact, the ads inside our ePub3 books can be constructed so they can be accessed by Google in many more ways, thus providing advertisers with a much better user experience when interacting with their ads.

    5.  Conde’ Nast saw its digital sales increase by 268 percent last year after Apple introduced an iPad app called “Newsstand.”

    Oh, okay, so you let Apple come up with the app first.  What kind of MIT profundity is that?  At Caltech, we take the bull by the horns and create our own!  My developers can match your problem with an immediate answer any day.

    In summary, the real answer to this gripe session by the MIT editor is to put away conventional journalism and begin to think like a mobile developer!  That’s what we did, and we think we’ve solved all those so-called “problems” in the best way possible.  We not only by-pass the middlemen (those app-hating apes, Apple and Amazon), but we build brands for publishers from the ground up:  with open source flexibility!

    Thanks for letting me share.

    CEO Jim Musgrave and wife Ellen
    EMRE CEO Jim Musgrave and wife Ellen

     

    Best eReader App

    The Best eReader App for Android and iPhone

    The above presentation proves that readers of digital eBooks act on content delivered by mobile devices.  These readers also need digital applications that can provide more than just an excellent ePub3 e-Reader app.  They also want to create their own eBooks, upload them into a store, and download them to sell on other conventional retail outlets like Amazon Digital, iBooks, and Smashwords.

    Increasingly, readers who interact with digital content also want “enhanced” eBooks in the form of multimedia or what is called in the trade “ePub3 formatted eBooks.”  The only application out there which can provide everything is the Embellisher™ eReader App.

    Android and iOS Screenshots

     

    download (2)

    download

    download (1)

    Main Advantages

    EMRE Publishing, LLC offers a free eBook eReader app to download and install in both Android and iOS formats, as well as in Chrome.  The main features of this suite of excellent tools are:

    • A cool “insert story” tool that allows the creator to embed Choose Your Own Adventure-type stories.
    • The ability to insert both audio and video as well as a great playlist tool that can allow the reader the luxury of choosing music to enjoy his or her reading experience even more.
    • Marketing tools that are quite advanced, such as an “in the app” Forum where authors and readers can get together, a coupon promotion system, and a way to insert Promosimple codes, direct links to eBooks inside the store, and affiliate code embeds to collect extra royalty revenue.

    What was most impressive about this application was the way it was easily accessible by both the reader and the creator.  The creator can use the handy tutorials provided in the editing platform to learn the different features.  The readers can be instantly made aware of new preorder books available in print and digital versions, and their reader interests are kept in a unique database so the creator simply assigns the category of the book and it will be featured automatically in the reader’s library.

    No competitor has yet to create what the Embellisher eReader App does, and the CEO, Jim Musgrave, has vowed to add even more features shortly.  He says that sticking to open source coding is the key to his fast turn-around times.  “The proprietary companies are more interested in keeping the readers locked into their app for commercial purposes.  We want to sell the publishers a turnkey installation that will give them a most advantageous marketing platform and exciting reading experience.”

    Newest Features

    The newest features to be included very soon are:

    • Ability to save eBooks in .mobi (Kindle), .pdf (Adobe) and .epub formats in the ePub Creator Studio.
    • An easier way to market the store’s books by identification numbers.
    • An “all books for one price” feature for publishers to establish their own ScribID-type sales venue.
    • A Children’s and Young Adult Author Template for the ePub Studio.