Tag Archives: best ebook reader

New Publishing Paradigm at EMRE Publishing

New Publishing Paradigm at EMRE: WAR STORIES ACROSS THE UNIVERSE

Enhanced War Stories

Readers and artists will be able to get together by supporting the new method of publication at EMRE Publishing, LLC in San Diego.  Raising funds for its first digital and print anthology, the supporters will be able to help the authors protect their intellectual property and create a new way of enjoying enhanced creative material.

The topic of the first anthology is war.  The title of the anthology is WAR STORIES ACROSS THE UNIVERSE. The method of the artistry will be to create stories that have an element of speculation in each one.  Therefore, they will categorized as fiction, although we will be soliciting stories by authors who have experienced war, whether while in the military or as a civilian living in a war-torn country.  These stories can be in the genres of Science Fiction, Adventure, Mystery, Alternate History, and Fantasy.

Each anthology will be separately financed by raising funds at Indiegogo, so we hope you can join us in this bold new experiment in publishing.

 

 

EMRE Publishing Makes Life Easier for Authors and Publishers

The Underside of Reality

When I worked with engineers at Caltech’s Industrial Relations Center, the challenges were immense when it came to communicating how these technical people could do the job for the marketing and sales people who had little to no technical knowledge.  The problem is that even though authors and creators can envision possible uses for technology (in this case, digital technology), the people who actually implement the code to bring about these “visions” have a vocabulary and genius all their own.  Therefore, most of my job at EMRE Publishing is to make certain my authors and publishers are able to work closely with my genius computer programmers to create the best possible rendering of their vision on the pages of their ePub3 books. Wouldn’t you want the flexibility to design an eBook that looked like the one in the above video?

I like the metaphor that the late Alan Watts shared concerning reality.  On the surface, we can see the beauty of society in all its glory.  For example, a well written novel is like the top-side of an elaborate quilt;  it reads smoothly and doesn’t seem to make the experience of reading difficult.  However, if we turn this wonderful reality quilt over, we can see the underlying, seemingly chaotic reality that went into making this surface reality so beautiful.  We are therefore surprised to see a complex sequence of geometric patterns and trial and error sequences that go into making such a wonderful pattern on the top-side.  This is the world of creating an excellent eBook for the viewer.

I’m proud to introduce you to two of our computer developers at EMRE who are the weavers of the complex patterns beneath the resultant beauty of your creation, your ePub3 book.  Bas Van Stein, a PhD candidate in Computer Science at the prestigious Leiden University, the Netherlands, worked with me for over five years to develop our flagship product, the Embellisher (TM) ePub3 Mobile Publishing Platform.  I was able to communicate my vision to Bas, and he was able to explain to me how it could be done.  The final result is a revolutionary platform that makes the display of ePub3 a much more satisfying and secure experience for the publisher and the reader.

Today, I am proud to announce another member of our team who can work with you to see your vision become reality.  Ric Wright is the Engineering Director at the Readium Foundation.  Aha, you’re saying, what does that mean to me, an author or publisher of eBooks?  Well, since our entire platform was coded using the open source Readium eReader as a starting point, which Ric helped develop, it means when you get a project done with us, you’re getting the wizard behind the miracle of what Readium can do for you and your creative ideas.

For example, what if you wanted to design a hybrid video game and eBook? Well, since Ric actually teaches how to create 2D and 3D graphics and animations and place them inside ePub3 eBooks, he can do the coding you would need to implement your game inside the eBook!  He is, in fact, a software consultant, so working on such a project would be the proverbial “piece of cake” for him.

Aha, you’re saying.  Why can’t I just go to iBook and create my ePub3 with them?  After all, they provide all the tools I need to do it.  The “catch” is that since Apple is one of the greediest companies on the planet, you end up having to pay them once your creation is ready for distribution.  As this author found out, after reading the “fine print” of the legal agreement, he was basically turning over all publishing rights to Apple!  As any publisher or author can tell you, this is the kiss of death to owners of intellectual property.

Therefore, when you work with Ric, you’ll be working in complete confidence that your creation will remain yours to publish freely using our Embellisher (TM) system.  In fact, we’ll be contracting with you using an NDA (Non-Disclosure Agreement), so when your ideas become a reality, there can be no untoward “rip-offs.”  We use Github and Dropbox to securely keep all your developmental files.  In addition, your final product, the embellished eBook, will be inside one of the most secure eReaders available today.

Take a look at what genres we are working with to create ePub3 titles.  If you think your project fits, and you want to make the most money possible from your creation, then get in contact with us today.  You can also look at what Melcher Media has done for its clients.  If you have an idea for an interactive or embellished project, chances are you won’t have to pay what you’d have to pay Melcher because our overhead is a lot less!  Ric will be happy to make your acquaintance in order to start weaving your quilt from the underside of reality.

Samples of What We Can Do for You

ePub3 in the Year 2017: Will Authors and Readers Enjoy Multimedia?

Mobile Publishing ePub3

Read what indie authors need to know for 2017.

As a publisher and independent author, I’ve established my company to serve fellow indie authors.  I’ve realized (mostly through trial and error) that the best way to publish and distribute an indie title is to do most of the preparation of my work (what publishers call “prepress”) on my own.  This saves you a hell of a lot of up-front costs so you’re free to put most of your money and effort where it counts:  marketing and promotion.

That being said, I also provide authors with https://emrepublishing.com/digital-prepress-services/ editing and prepress services, as well as eBook conversions https://emrepublishing.com/ebook-conversion-services/.  However, most of my business is all about getting the indie author’s titles out there in the hands of readers.  My three services are very reasonably priced, but it’s the way my services allow authors to market directly to their audience that sets my mobile publishing web app apart from the competition.  Instead of forcing my authors to do their publishing through me, as most of the big outfits do, I turn the keys of publishing over to the indie author.  In other words, they get installed on their server my Embellisher mobile publishing system https://emrepublishing.com/downloads/standard-embellisher-tm-mobile-publishing-platform/ (5 years in the making; based on the innovative ePub3 code of the Readium Project) for only $40 (1 year license, $10 for each year thereafter).  This is the best direct marketing tool for indie authors because you can harvest email addresses of your ePub3 eReader installers, and also publish your stuff directly and instantly to them through their mobile device.  You can also use our creator studio https://emrepublishing.com/embellisher-ereader/ to do your development of eBook titles and the marketing of your eBooks (including sales with Stripe Payment Gateway included) directly to your reader.

This method is innovative in that no other system allows an independent author to work independently (on their own website) and to collect 100% of the hard-earned price they affix on their merchandise–their eBooks.  In my opinion, mobile publishing is the future of B2C (business to consumer) eBook publishing, and you can afford $40 to give it a shot, can’t you?  Our installation for the non-branded version of the Embellisher is a do-it-yourself package downloadable from my website after you pay.  If you want our developer to do the installation, it won’t cost you much.

Vearsa ePub3

My other two services are also aimed at indies who can’t get all the advantages of being with a publisher.  I was published by Harcourt-Brace Professional in the 1990s, and my experience with them made me want to become a publisher on my own.  Why?  Besides the fact that I lost out on a ton of royalties, I wanted to put my own marketing touches into the effort and collect the 100% of the price of the book (that I thought I deserved, being the blatant capitalist that I was).  Thus, my second service https://emrepublishing.com/downloads/worldwide-ebook-distribution-vearsa/ is to offer my authors (for $50 each) a chance at distributing their eBooks for sale worldwide through Vearsa https://vearsa.com/.  This isn’t the BookBaby rip-off, where they promise that you’re being sold to 100 retailers, when in fact, if you were being sold through all the outlets they claim are being distributed to, the retailers would be refusing to offer your book for sale in their store, much less give you 86% royalty.  No.  My offer gives authors access to over 1,000 online stores around the world, over 65,000 libraries, and publishing privileges in over 100 countries.

The key is that I give my authors their own “imprint” under my publisher umbrella.  This is like some big publisher saying, “Hey, let me set you up, author, with your own private label and distribution network, and you can fix the price and you can collect most of the royalties (less the retailer’s cut).”  My authors punch in their metadata on the form I give them (a crucial part of eBook marketing!), affix their ISBN, and upload their copy to my Dropbox.  I then upload your metadata form and copy of your eBook (in .pdf, .epub, .epub3, and .mobi) to the Vearsa website, and you get all the advantages of having multiple listing genres (not possible for indie authors on their own–as wise indie authors know from working with places like Amazon KDP), and they can also do eBook sales, targeting of certain book stores (and countries) because I will give them an analytics reading they can use to these kinds of marketing adventures.

The third service I offer is to provide print-on-demand services https://emrepublishing.com/downloads/embellisher-diy-installation-print-demand-sales-option/ through Amazon’s Createspace.  They establish an account there, and I can do all the “heavy lifting” if needed (editing, interior layout, cover design).  However, since most of my authors are professionals, they have already had their work edited and designed, and all they need is some help getting it uploaded properly so they can collect from their marketing of the POD through their Embellisher platform.  I also provide in this package an epub copy of an “Author Tour and Book Launch Template” that can be used inside the Embellisher to do pre-publication marketing to stir-up business directly with your readers.  Without prepress or editing services, this will cost only $55.

So, if you’re ready to do the real work of getting your titles read and purchased by your readers, then you might consider my options.  Why shouldn’t you sell directly to your audience and collect 100% of the royalties?  Don’t you deserve it?

In point of fact, you can now establish a free account https://emrepublishing.com/creator/ inside our ePub3 Creator Studio, and see how it all works from the eBook developer’s angle.  It is my contention that once we have quality ePub3 books out there for our readers to “experience” then their popularity will increase exponentially.  This is especially true for books in the non-fiction arena.  Leadership, education and self-help genres can most benefit from ePub3 formatting.  eBooks now have to contend with augmented and virtual reality technology.  In fact, you can insert VR videos inside your work in our ePub3 Creator Studio.

The tools I would like eBook creators to “play with” are the “insert story” https://vimeo.com/188600846 and other interactive components.  This tool and others are available in the enhanced version of our ePub3 Creator Studio for $40 https://emrepublishing.com/downloads/standard-embellisher-tm-mobile-publishing-platform/.  Our studio even allows a developer to include Javascript, which is the heart of interactivity in the world of eBooks.  In fact, besides our eReader (based on the Readium Project’s eReader) only the Gideon eReader and iPads can view ePub3 eBooks using javascript.  Any content developer will tell you that unless you have javascript, you can’t do the cool things inside your digital book such as forms, pop-ups, animations, and other interactive elements http://ebookarchitects.com/learn-about-ebooks/enhanced-ebooks/.

I would, in fact, suggest that you plan your ePub3 formatted eBook very carefully.  We can provide you with an ePub3 (or standard eBook) designer https://emrepublishing.com/ebook-conversion-services/.  You really need somebody who can work with you to implement the features you want to include inside your innovative publication http://digitalpublishing101.com/digital-publishing-101/production/hiring-ebook-designers/.  I, of course, don’t care if you hire somebody on your own, and you can do that if you talk to the folks who belong to the Readium Project.

As a creator myself, what I’m most concerned with is the fact that non-technical but highly creative folks can see their visions come alive by working with a competent developer.  I worked with my developer for five years in order to create the code for the Embellisher.  We suggest that you can best implement your creativity by partnering with an ePub3 coder who can maximize your ideas on the page for the reader.

Encouraging Collaboration in Learning

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Are you preparing students for job skills required in 2020?

Attend our webinar to see how the Embellisher™ Mobile Publishing, Training and Education platform can give you  a way to move your organization’s mobile collaboration and publication systems to a powerful new level.

Whether you are in the public or the private sector, you can benefit from learning how to use VR/AR as well as seeing how multimedia (ePub3) and live streaming technologies can enhance your collaborative and publishing skills.

Student-Centered Instruction Webinar
Nov. 8, 2016 | 1 PM (UTC-7)

 

We will be covering:

1.  How to use live streaming video to collaborate on projects and assignments.

2.  How to use AR and VR to create “empathetic” point-of-view.

3.  How to give each author/teacher a publishing platform to feature live broadcasts of new books, book trailers, live chat with readers/students, and even “casting” a virtual book tour to bookstores and libraries as patrons can view on their mobile devices.

4.  A guided tour of our three ePub3 Creator Studio Templates that are used for collaborative work inside our web app.

Bonus! All attendees will receive a free copy of Professor Jim Musgrave’s book, Running with the Big Dogs: A Creator’s Guide to Using Electronic Media. Also, if you teach online classes, he will give you an Insert-text Grammar Template to use when grading your students’ papers.

 

Join our free webinar on November 8, 2016 at 1 PM (UTC-7). Register today.

BookShots Come Up Short

Abby Hoffman Said, “Steal This Book.”

Abbie Hoffman, Yippie, New York, September 11, 1968

 

I was interested in the new BookShot eBooks that popular novelist James Patterson was publishing.  My Detective Pat O’Malley Series was also predicated on the fact that readers don’t have the time to read long books, so none of my titles runs much over 40,000 words.  The American Library Association liked my idea so much they published all of my series titles as “highlighted” novels throughout the libraries of the United States.  In most word-counting systems, a novel today comes in at a minimum of 40,000 words, so I wanted my books to be on the lighter side.  Patterson is now coming out with an even shorter eBook, so I wanted to see what he had to offer.

When Abby Hoffman said, “Steal this book,” back in the 1970s, there were no eBooks.  He meant that the reader should literally steal his paperback.  Flash-forward to 2016, and readers can steal eBooks with no trouble as long as publishers allow the DRM of an Amazon or an iBooks.  Anybody right now can do a search for “Cross Kill and torrents” and get a download of the complete BookShot.  This is why publishers are losing three billion dollars per year (and climbing).

I developed my business because publishers and authors were getting ripped-off to the tune of three billion dollars per year with book piracy.  My eReader has an excellent Digital Rights Management system.   If publishers use my system, they can prevent eBook piracy.  However, if the book is poorly written, I can’t help them.  If one reads the negative comments on Amazon, one can see that the major disappointment of these readers is that fact that his BookShot title Cross Kill is not a complete story.  In other words, in his eagerness to lead the reader into the next serial, Patterson forgot that when a reader plunks down money (forget the piracy for a moment), he or she wants a complete drama with no “cliff-hangers.”

I submit that unless and until publishers learn to create stories that can be total experiences for the reader, and still come in at less than 150 pages, they will not win at the BookShot game.  Also, unless and until publishers learn that good DRM helps the publisher and the author make money, then we will eventually not have to worry about the sales of these books being poor because readers will be getting them for free.

Steal this book, indeed!

Authors Wanted Better Digital Rights Management

drm-chart

After I completed my recent article about eBook piracy and the fact that over three billion dollars a year are lost to eBook piracy, I wanted to add even more security to our platform before the May 11-13 BEA convention.  The result will be an extra layer of cryptography protection added to our already secure system.  When I was in the United States Navy, I understood the security value of cryptography because I was on the Top Secret Crypto Board at my command.  This has made me a virulent protector of my clients’ rights to publish using our B2B system.  As long as they don’t sell through Amazon or Apple, or other insecure retailer, they can be assured their eBooks will not be duplicated and resold (or read) by others.

Here, in my genius developer’s own words (Bas Van Stein), is the reason the Embellisher™ Mobile Publishing Platform is the safest platform out there to sell and distribute your B2C eBooks:

“To circumvent the security measurements you need to somehow de-minify and understand the JavaScript code, figure out the actual path to the ebook and then alter the JavaScript to fool the server to be able to view the eBook from another account. When you would browse directly to the epub (however, you already need to know the location), you can retrieve some of the epub source files, and if you have the knowledge to repack into epub format it would be possible to do that as well.  The advantage is that no encryption is needed, a huge disadvantage of the epub encryption is that the method to the encryption is always stored with the epub file; it is like delivering a locker with a key still attached…anyone that knows how to read epub source files and has access to the memory of the application (online or in app with root access) is able to crack them.”

Amazon Keeps Selling New Kindles Despite Change of Readers’ Habits

Are the Clouds Darkening over Amazon?

darkclouds

Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public.  With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes you wonder how long publishers will keep selling their digital and print books through the giant online retailers.  But, most importantly, the reading public is changing their reading habits.  Each day, more and more readers are using whichever mobile device they have with them, so it makes having “extra” devices like the Kindle superfluous.

We at EMRE Publishing, LLC, believe the next generation of publisher and reader will be using mobile platforms to both create and consume all kinds of new eBooks, including the ePub3 formatted multimedia types and soon, the Virtual Reality books and games that will be coming down the pipe.  Why?  Mostly because of money, of course.  Publishers and consumers are getting tired of getting ripped-off while selling their eBooks and while reading their eBooks.  Let me break it down for you, lest you be unaware of the revolution taking place technologically.

  • Publishers have to pay Amazon to distribute their titles, but piracy and the 30% (minimum) fee charged by Amazon keeps eating into the profits of these publishers.
  • Consumers have to pay Amazon for the “privilege” of getting premium services like an “all you can read buffet” and free home delivery.
  • The so-called “direct communications with readers” is becoming less than adequate because of the large numbers of authors and readers involved, and the insistence of Amazon to not allow eBook giveaways on their Goodreads.com website.
  • The double-payments readers have to make when they buy or upgrade (see the new Oasis Kindle above) their Kindle eReader.  In addition, the inflexible (think proprietary) nature of their eReader software prevents .ePub3 titles from using all that they are truly capable of using.  For example, all Kindles cannot utilize any interactive or JavaScript interactive programming inside an eBook the way our Embellisher (TM) platform does.   Therefore, eBooks that have interactive content (think academic textbooks) cannot be used properly inside a Kindle.

Why the Revolution is Happening Now

Tarzan FrontIn summary, here’s why publishers and their reading public are switching to using mobile devices to publish and read in the coming generation:

  • Using an open-source publishing and reading app (like our Embellisher (TM), a publisher can create, market and communicate more directly with each niche consumer/reader.
  • Using our eReader platform, piracy is reduced to almost nothing, and we are now working on even creating an encryption system that will reduce any possible copying even more.
  • Keeping the reader in a single application allows the publisher to charge less for each title sold, and so nothing needs to be paid to a middleman distributor (like Amazon) if the publisher plays his cards right.  Marketing money can be better spent on directly reaching potential and current readers on their mobile devices rather than through the unwieldy algorithms and proprietary software of the Amazon Kindle (or the Apple, or the Nook, etc.).
  • A publisher in the next generation will literally be able to create, market, sell, collect and communicate directly with the reader using mobile technology, completely bypassing the rip-off experience of the Amazons of the world.

Please visit us at our Kiosk 872A at the coming Book Expo America, May 11-13, 2016, in Chicago.  We’ll put our mouth where your money is so you can save more.

 

Publishers Lose Three Billion Dollars a Year from eBook Piracy

authors-against-ebook-piracy

The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy.  In other words, was the Digital Rights Management (DRM) any good?  This was an interesting question because this publisher was one of the largest eBook sellers in Israel, and he explained that his country has never had to contend with the Amazons of the world.

“I created my own sales channels for my publishers because I had to.  We never had Amazon or Kindle, so we have always had to sell our eBooks directly to our customers.”  He was also well aware of the piracy problem in America.  Since he didn’t relish “giving away” at least 30% to a middleman (Amazon) and, to add insult to injury, lose even more money through piracy and other kinds of theft, he was really happy that our mobile sales platform had a system that was almost impossible to hack into.

In addition, we were able to work with him to be certain our ePub Creator Studio worked properly with the Hebrew language.  Our platform was developed specifically using open source (our basic platform was programmed using the open source Readium project).  In fact, he first read about our platform at Readium.org, and he was intrigued.

Now that we are breaking out into the wider market of the United States and Canada, we want to emphasize that all of your creation and sales should be kept inside your Embellisher™ app platform.  Why?  Here are five of the most important reasons:

  • You don’t have to pay these middlemen to have your eBooks sold.
  • Your DRM is one of the most secure you can get as long as you don’t sell outside our platform.
  • You can market directly to your readers through our mobile app, and you can also build your mailing lists categorized according to the author and genre inside the app.
  •  When you sell all your eBooks by mobile device, you can also open up your options to use our education platform in order to market courses based on your eBook content.
  • You must always remember that when you decide to sell through the less-secure portals like Amazon and all the others, you are opening yourself up to piracy.  We believe the rifle B2C business model will work the best for independents and self-publishers in the world of mobile reading.
  • B2C Publishing is the Business Model for the Next Mobile Generation

    Best-SciFi-Books

    With the advent of mobile devices, the playing field for authors and publishers is rapidly changing.  One of the most inspirational and profitable means of doing business with this new generation of buyers is through mobile application.  We all know the phrase “I’ve got an app for that.”  It’s probably one of the most popular aphorisms in the high tech community.  Now it’s coming to publishing with the success of mobile applications for publishers and authors.  In point of fact, the future business model will be to provide the customer with what they want instantly. Just like “flash travel,” our mobile publishing platform was developed specifically to sell directly to your customer, what is now known as “B2C” marketing.

    The innovative aspect of B2C is that both push and pull marketing strategies can be used with a platform like the Embellisher™ Mobile Publishing and Marketing system.  As we in publishing have seen, the big publishing giants have used B2C to fight back against the $107 billion sales power of Amazon.  The whole ball game in the future, as has been seen by the popularity of sites like Wattpad, is how mobile the publisher can become for the customer.  In other words, the next generation of readers will want much more than what the present book publishing system is providing.  I want to give the reasons why our kind of system will pay dividends for those publishers and authors who want to put their investment dollars into a platform that will harness the power of mobile in the near future.

  • Apps and digital content are merging to give the reader a “private screening room” for branded publishers.
  • Quality publishing apps like the Embellisher™ will allow the author to promote additional products related to his/her expertise.  In other words, I often tell my clients to use their eBooks as a way to “hook” the potential reader (offering it for free is one example).  If you’re an expert who gives seminars or consulting work, then this could be eventual product and revenue streams you would want to maximize inside your app down the road.
  • Because most purchases online are made through the customer’s mobile device, having your own store built right inside your publishing app, the way it is in the Embellisher™, gives you much higher ROI and potential influence over your audience.
  • Branding through app allows you to establish a community of learners as well as a community of sharing human beings interested in whatever expertise or subject matter you have to bring to the table.  Many people are becoming more micro-managers with their lives.  Having an app for their specific reading needs is one more nail in the coffin of the old-fashioned way of doing business online.
  • Most of our clients enjoy this new community-based model of publishing their content.  The main difference is that they are able to choose the community they want to establish, whereas in the former business model, people like Amazon and the big publishers were the ones who established the types of communities and what they would discuss.  Of course, some businesses are establishing a community-based publishing model to make money, but we don’t believe this is ultimately in the best interests of the authors.

    We believe that once our clients pay for the technology and tools they need, it should be their decision to choose how they want to publish and create a business model based on the book or course they’re selling to the public.  In fact, this is the main reason why there’s such a revolt happening across the world against the giant corporations.  People realize that having the right technology is the key to their individual freedom as entrepreneurs, and they are utilizing this leverage to establish brands of their own.

    We like to discuss this new power you can have with each client separately.  We explain what our tools can do for you, but you decide how you can use them.  Please join us in discussions about improving our present model at our open forum.  We welcome your input and your business!

    David and Goliath: Independent Authors and Publishers Versus the Conglomerate Book Model

    david_vs_goliath_color_comp_wip_by_nickhuddlestonartist-d68tsu1

    How Mobile Publishing Can Save the Future of the Independents

    When I began working with the largest eBook distributor in Israel, Yaron Goldstein, one of the first things he told me was that the Israeli publishing community had never experienced the  phenomenon of Amazon and eBooks.  In other words, there was no rise of the giant conglomerate to attempt the take-over of the digital reading market the way it had happened in the United States.  Mr. Goldstein put it rather simply to me, however, when he said, “Why should I give 30% of my money to Amazon?”  Why, indeed!

    There was a lot made about the “Netflix for books” business model.  Perhaps Smashwords spoke most coherently about it.  Of course, they had signed a deal with Oyster, one of the outfits that offers the “all you can read buffet.”  Hugh Howey, the former indie supporter came out in favor of the Amazon Kindle Unlimited experience for the reader and author.  Of course, he was one of the “lucky ones” to receive a “non-exclusive” contract agreement to sell his titles through Amazon.  Even the Huffington Post came out with the article to assess the overall playing field for the author in these days of “streaming content.”

    Yaron and I are working together to provide a better model for authors.  Our model says that mobile publishing is the only way indies can stay competitive against this tidal wave of greedy profiteers in the “land of the corporate giants.”  Make no mistake.  The authors are the ones losing out in the long run with the corporate business model.  It’s basic economics.  Karl Marx even talks about it in Das Capital.  If the business person (yes, an author is also a business person) does not own the means of production, then he will always remain subservient to the overlord.  What is never discussed in these articles about Safari, Oyster, Scribd, Kindle Unlimited and Playster, is the fact that they own the means of production.  In other words, without the ability to create and distribute your own intellectual property, independent authors will remain patsies to the Goliaths in this world.

    My company, EMRE Publishing, LLC and its product, the Embellisher™ Mobile Publishing and Marketing platform, is the David who can fight this Goliath.  Our slingshot is what will give our clients the edge.  Mobile distribution of books allows authors to become the controllers of their destinies.  No other means of getting your books in front of readers’ eyeballs will allow you to collect 100% of the profits directly into your bank account the way our platform does.  This is the main reason Yaron came on board, and this is why we’re willing to work with any independent who wants to experience the freedom of getting their “ducks in a row” in order to establish a brand that won’t be taken under by the conglomerate model of book sales looming on the horizon.

    What the “big boys” won’t tell authors is the fact that, with the right technology, they can compete.  Well, guess who’s telling you and giving the chance to compete?  Will you become a David and fight the Goliath?  Or, will you get a non-exclusive contract to sell your eBooks on Amazon’s (or any other system) business model?  Fat chance.  You had better already sold several million copies, dude.  At least with our mobile publishing model, you stand a chance at rifling-in and reaching your audience.  And, once you entertain them with multimedia, a good story and your fascinating charm, you’ll have them forever.  The public understands basic economics also.  Most don’t want to give away their money to a middleman (either a publisher or distributor), so why not give it to the author?  Return the profit to the creator of the goods and services!  What a concept.  Who can’t understand that logic?

    We want to make you the owner of the means of production.  You can even use it on your server.  Once you create, polish and market your work, you should earn the profits.  That’s our business model.  If you see us at the BEA in May, we’ll be the ones saying, “Me Tarzan.  You Jane.  Me want take you out of Amazon jungle!