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New Publishing Paradigm at EMRE Publishing

New Publishing Paradigm at EMRE: WAR STORIES ACROSS THE UNIVERSE

Enhanced War Stories

Readers and artists will be able to get together by supporting the new method of publication at EMRE Publishing, LLC in San Diego.  Raising funds for its first digital and print anthology, the supporters will be able to help the authors protect their intellectual property and create a new way of enjoying enhanced creative material.

The topic of the first anthology is war.  The title of the anthology is WAR STORIES ACROSS THE UNIVERSE. The method of the artistry will be to create stories that have an element of speculation in each one.  Therefore, they will categorized as fiction, although we will be soliciting stories by authors who have experienced war, whether while in the military or as a civilian living in a war-torn country.  These stories can be in the genres of Science Fiction, Adventure, Mystery, Alternate History, and Fantasy.

Each anthology will be separately financed by raising funds at Indiegogo, so we hope you can join us in this bold new experiment in publishing.

 

 

Fight the Indie Wars with EMRE Publishing

New York Times and Amazon Try to Stop the Rise of Indie Authors

Although indie authors who sell eBooks are more popular than their Big Publishing counterparts, they aren’t getting the respect their successful fight should bring.  A recent move by the New York Times Book Review and Amazon’s Kindle Unlimited attempts to push indie authors back down below traditional publishing once again.  We at EMRE Publishing are fighting back on behalf of all independent authors by running a Kickstarter campaign aimed at pairing technical ePub3 developers and indie authors to create four satirical stories based on a political theme.

Donald J. Trump Love not Fight

THE HORRORS, FANTASIES AND SCIENCE FICTIONS OF LIFE IN THE TRUMP ERA

Four different ePub3 formatted satirical stories will be featured, and authors and one administrator will share in the profits of eBooks sold in the Embellisher Publishing Platform.  Supporters may also join at the reader level, allowing them to get a bird’s eye look at how each eBook will be developed as well a free copies of the final projects.  The categories include:

  • Story Category 1: The Pussy-Grabbing President
  • Story Category 2: Jared Kushner’s Big Adventure (not to be confused with Peewee Herman)
  • Story Category 3: Ivanka Trump’s Shopping Channel
  • Story Category 4: The First Lady’s War on Bullying
  • There are 29 days left as of 4/10/17, so if you want to participate and support this campaign, you can.  We hope it’s a success so that independent authors can show big publishers and the big middlemen (Amazon and NY Times) they can make it alone.

     

     

    Never Be Ripped-Off By Middlemen Again

    I Want to Be Like J. K.

    How does a billionaire author sell her digital and audio books?  J. K. Rowling, a pretty smart creator of the legendary Harry Potter series, never sold her digital or audio rights to any mainstream publisher.  That’s right, folks, she’s now doing it all on her own at pottermore.com!

    Now you can be one step ahead of J. K. Rowling.  Why?  Because even though she’s selling direct to the reader, and she owns 100% of the digital and audio rights to her property, she’s still allowing the buyers to download her eBooks in the extremely unsecure epub format.  ePub is the major reason why the major book publishers won’t allow libraries to lend their copies to a library patron.

    Also, at the recent London Book Fair, a complete presentation on eBook Piracy was given to demonstrate the fact that over $350 million were lost to pirates in a single year.  According to research by Dutch firm GfK, only 10% of all eBooks currently on e-readers, smartphones or tablets is actually paid for. Meanwhile a survey conducted by Book Industry Study Group found that during the Spring 2013 semester, 34% of college students in the United States illegally downloaded course materials from unauthorized websites.

    The fact is, the minute you, the publisher/author allows the reader/buyer access to the complete eBook, it can be pirated.  The only way to keep one step ahead of the digital pirates is to make the DRM (Digital Rights Management) system the most secure it can be.

    Attend our free webinar on May 15, 2017 to learn how our Embellisher eBook Publishing and Sales Distribution Mobile platform can protect your intellectual property from being stolen.  Keep 97% of the purchase price of your eBooks and never be ripped-off by the middlemen again.  This is the future of eBooks sales, and you can be part of it.  We’ll also be giving away a free installation of our complete platform to the attendee who scores highest on our live mobile Kahoot! quiz about eBook publishing.

    EMRE Publishing Makes Life Easier for Authors and Publishers

    The Underside of Reality

    When I worked with engineers at Caltech’s Industrial Relations Center, the challenges were immense when it came to communicating how these technical people could do the job for the marketing and sales people who had little to no technical knowledge.  The problem is that even though authors and creators can envision possible uses for technology (in this case, digital technology), the people who actually implement the code to bring about these “visions” have a vocabulary and genius all their own.  Therefore, most of my job at EMRE Publishing is to make certain my authors and publishers are able to work closely with my genius computer programmers to create the best possible rendering of their vision on the pages of their ePub3 books. Wouldn’t you want the flexibility to design an eBook that looked like the one in the above video?

    I like the metaphor that the late Alan Watts shared concerning reality.  On the surface, we can see the beauty of society in all its glory.  For example, a well written novel is like the top-side of an elaborate quilt;  it reads smoothly and doesn’t seem to make the experience of reading difficult.  However, if we turn this wonderful reality quilt over, we can see the underlying, seemingly chaotic reality that went into making this surface reality so beautiful.  We are therefore surprised to see a complex sequence of geometric patterns and trial and error sequences that go into making such a wonderful pattern on the top-side.  This is the world of creating an excellent eBook for the viewer.

    I’m proud to introduce you to two of our computer developers at EMRE who are the weavers of the complex patterns beneath the resultant beauty of your creation, your ePub3 book.  Bas Van Stein, a PhD candidate in Computer Science at the prestigious Leiden University, the Netherlands, worked with me for over five years to develop our flagship product, the Embellisher (TM) ePub3 Mobile Publishing Platform.  I was able to communicate my vision to Bas, and he was able to explain to me how it could be done.  The final result is a revolutionary platform that makes the display of ePub3 a much more satisfying and secure experience for the publisher and the reader.

    Today, I am proud to announce another member of our team who can work with you to see your vision become reality.  Ric Wright is the Engineering Director at the Readium Foundation.  Aha, you’re saying, what does that mean to me, an author or publisher of eBooks?  Well, since our entire platform was coded using the open source Readium eReader as a starting point, which Ric helped develop, it means when you get a project done with us, you’re getting the wizard behind the miracle of what Readium can do for you and your creative ideas.

    For example, what if you wanted to design a hybrid video game and eBook? Well, since Ric actually teaches how to create 2D and 3D graphics and animations and place them inside ePub3 eBooks, he can do the coding you would need to implement your game inside the eBook!  He is, in fact, a software consultant, so working on such a project would be the proverbial “piece of cake” for him.

    Aha, you’re saying.  Why can’t I just go to iBook and create my ePub3 with them?  After all, they provide all the tools I need to do it.  The “catch” is that since Apple is one of the greediest companies on the planet, you end up having to pay them once your creation is ready for distribution.  As this author found out, after reading the “fine print” of the legal agreement, he was basically turning over all publishing rights to Apple!  As any publisher or author can tell you, this is the kiss of death to owners of intellectual property.

    Therefore, when you work with Ric, you’ll be working in complete confidence that your creation will remain yours to publish freely using our Embellisher (TM) system.  In fact, we’ll be contracting with you using an NDA (Non-Disclosure Agreement), so when your ideas become a reality, there can be no untoward “rip-offs.”  We use Github and Dropbox to securely keep all your developmental files.  In addition, your final product, the embellished eBook, will be inside one of the most secure eReaders available today.

    Take a look at what genres we are working with to create ePub3 titles.  If you think your project fits, and you want to make the most money possible from your creation, then get in contact with us today.  You can also look at what Melcher Media has done for its clients.  If you have an idea for an interactive or embellished project, chances are you won’t have to pay what you’d have to pay Melcher because our overhead is a lot less!  Ric will be happy to make your acquaintance in order to start weaving your quilt from the underside of reality.

    Samples of What We Can Do for You

    ePub3 in the Year 2017: Will Authors and Readers Enjoy Multimedia?

    Mobile Publishing ePub3

    Read what indie authors need to know for 2017.

    As a publisher and independent author, I’ve established my company to serve fellow indie authors.  I’ve realized (mostly through trial and error) that the best way to publish and distribute an indie title is to do most of the preparation of my work (what publishers call “prepress”) on my own.  This saves you a hell of a lot of up-front costs so you’re free to put most of your money and effort where it counts:  marketing and promotion.

    That being said, I also provide authors with https://emrepublishing.com/digital-prepress-services/ editing and prepress services, as well as eBook conversions https://emrepublishing.com/ebook-conversion-services/.  However, most of my business is all about getting the indie author’s titles out there in the hands of readers.  My three services are very reasonably priced, but it’s the way my services allow authors to market directly to their audience that sets my mobile publishing web app apart from the competition.  Instead of forcing my authors to do their publishing through me, as most of the big outfits do, I turn the keys of publishing over to the indie author.  In other words, they get installed on their server my Embellisher mobile publishing system https://emrepublishing.com/downloads/standard-embellisher-tm-mobile-publishing-platform/ (5 years in the making; based on the innovative ePub3 code of the Readium Project) for only $40 (1 year license, $10 for each year thereafter).  This is the best direct marketing tool for indie authors because you can harvest email addresses of your ePub3 eReader installers, and also publish your stuff directly and instantly to them through their mobile device.  You can also use our creator studio https://emrepublishing.com/embellisher-ereader/ to do your development of eBook titles and the marketing of your eBooks (including sales with Stripe Payment Gateway included) directly to your reader.

    This method is innovative in that no other system allows an independent author to work independently (on their own website) and to collect 100% of the hard-earned price they affix on their merchandise–their eBooks.  In my opinion, mobile publishing is the future of B2C (business to consumer) eBook publishing, and you can afford $40 to give it a shot, can’t you?  Our installation for the non-branded version of the Embellisher is a do-it-yourself package downloadable from my website after you pay.  If you want our developer to do the installation, it won’t cost you much.

    Vearsa ePub3

    My other two services are also aimed at indies who can’t get all the advantages of being with a publisher.  I was published by Harcourt-Brace Professional in the 1990s, and my experience with them made me want to become a publisher on my own.  Why?  Besides the fact that I lost out on a ton of royalties, I wanted to put my own marketing touches into the effort and collect the 100% of the price of the book (that I thought I deserved, being the blatant capitalist that I was).  Thus, my second service https://emrepublishing.com/downloads/worldwide-ebook-distribution-vearsa/ is to offer my authors (for $50 each) a chance at distributing their eBooks for sale worldwide through Vearsa https://vearsa.com/.  This isn’t the BookBaby rip-off, where they promise that you’re being sold to 100 retailers, when in fact, if you were being sold through all the outlets they claim are being distributed to, the retailers would be refusing to offer your book for sale in their store, much less give you 86% royalty.  No.  My offer gives authors access to over 1,000 online stores around the world, over 65,000 libraries, and publishing privileges in over 100 countries.

    The key is that I give my authors their own “imprint” under my publisher umbrella.  This is like some big publisher saying, “Hey, let me set you up, author, with your own private label and distribution network, and you can fix the price and you can collect most of the royalties (less the retailer’s cut).”  My authors punch in their metadata on the form I give them (a crucial part of eBook marketing!), affix their ISBN, and upload their copy to my Dropbox.  I then upload your metadata form and copy of your eBook (in .pdf, .epub, .epub3, and .mobi) to the Vearsa website, and you get all the advantages of having multiple listing genres (not possible for indie authors on their own–as wise indie authors know from working with places like Amazon KDP), and they can also do eBook sales, targeting of certain book stores (and countries) because I will give them an analytics reading they can use to these kinds of marketing adventures.

    The third service I offer is to provide print-on-demand services https://emrepublishing.com/downloads/embellisher-diy-installation-print-demand-sales-option/ through Amazon’s Createspace.  They establish an account there, and I can do all the “heavy lifting” if needed (editing, interior layout, cover design).  However, since most of my authors are professionals, they have already had their work edited and designed, and all they need is some help getting it uploaded properly so they can collect from their marketing of the POD through their Embellisher platform.  I also provide in this package an epub copy of an “Author Tour and Book Launch Template” that can be used inside the Embellisher to do pre-publication marketing to stir-up business directly with your readers.  Without prepress or editing services, this will cost only $55.

    So, if you’re ready to do the real work of getting your titles read and purchased by your readers, then you might consider my options.  Why shouldn’t you sell directly to your audience and collect 100% of the royalties?  Don’t you deserve it?

    In point of fact, you can now establish a free account https://emrepublishing.com/creator/ inside our ePub3 Creator Studio, and see how it all works from the eBook developer’s angle.  It is my contention that once we have quality ePub3 books out there for our readers to “experience” then their popularity will increase exponentially.  This is especially true for books in the non-fiction arena.  Leadership, education and self-help genres can most benefit from ePub3 formatting.  eBooks now have to contend with augmented and virtual reality technology.  In fact, you can insert VR videos inside your work in our ePub3 Creator Studio.

    The tools I would like eBook creators to “play with” are the “insert story” https://vimeo.com/188600846 and other interactive components.  This tool and others are available in the enhanced version of our ePub3 Creator Studio for $40 https://emrepublishing.com/downloads/standard-embellisher-tm-mobile-publishing-platform/.  Our studio even allows a developer to include Javascript, which is the heart of interactivity in the world of eBooks.  In fact, besides our eReader (based on the Readium Project’s eReader) only the Gideon eReader and iPads can view ePub3 eBooks using javascript.  Any content developer will tell you that unless you have javascript, you can’t do the cool things inside your digital book such as forms, pop-ups, animations, and other interactive elements http://ebookarchitects.com/learn-about-ebooks/enhanced-ebooks/.

    I would, in fact, suggest that you plan your ePub3 formatted eBook very carefully.  We can provide you with an ePub3 (or standard eBook) designer https://emrepublishing.com/ebook-conversion-services/.  You really need somebody who can work with you to implement the features you want to include inside your innovative publication http://digitalpublishing101.com/digital-publishing-101/production/hiring-ebook-designers/.  I, of course, don’t care if you hire somebody on your own, and you can do that if you talk to the folks who belong to the Readium Project.

    As a creator myself, what I’m most concerned with is the fact that non-technical but highly creative folks can see their visions come alive by working with a competent developer.  I worked with my developer for five years in order to create the code for the Embellisher.  We suggest that you can best implement your creativity by partnering with an ePub3 coder who can maximize your ideas on the page for the reader.

    Encouraging Collaboration in Learning

    usdla_fp_16

    Are you preparing students for job skills required in 2020?

    Attend our webinar to see how the Embellisher™ Mobile Publishing, Training and Education platform can give you  a way to move your organization’s mobile collaboration and publication systems to a powerful new level.

    Whether you are in the public or the private sector, you can benefit from learning how to use VR/AR as well as seeing how multimedia (ePub3) and live streaming technologies can enhance your collaborative and publishing skills.

    Student-Centered Instruction Webinar
    Nov. 8, 2016 | 1 PM (UTC-7)

     

    We will be covering:

    1.  How to use live streaming video to collaborate on projects and assignments.

    2.  How to use AR and VR to create “empathetic” point-of-view.

    3.  How to give each author/teacher a publishing platform to feature live broadcasts of new books, book trailers, live chat with readers/students, and even “casting” a virtual book tour to bookstores and libraries as patrons can view on their mobile devices.

    4.  A guided tour of our three ePub3 Creator Studio Templates that are used for collaborative work inside our web app.

    Bonus! All attendees will receive a free copy of Professor Jim Musgrave’s book, Running with the Big Dogs: A Creator’s Guide to Using Electronic Media. Also, if you teach online classes, he will give you an Insert-text Grammar Template to use when grading your students’ papers.

     

    Join our free webinar on November 8, 2016 at 1 PM (UTC-7). Register today.

    Toffler is Dead, but Future Shock Still Exists

    Alvin-Toffler-Quotes-New-Years-Resolutions-2015-Small-Business-Tips-Internet-Marketing

    If Toffler Had Lived, He Would Have Written About the Fourth Wave

    After the announcement came last week that author and futurist Alvin Toffler had died, I immediately thought about another expert I knew during my years teaching at the California Institute of Technology.  Dr. Peter Drucker held many conferences for top management at Caltech’s Industrial Relations Center, and I knew him personally.  He told me to read Toffler’s book because it gave an excellent insight into what was happening in the world of technological change.  Drucker, of course, was the genius management thinker who coined the term “knowledge worker” and was very adamant about society’s need to change quickly to meet the new demands of technological progress.

    In his landmark book, Future Shock, Mr. Toffler startled the world by showing how the “new literacy” would be defined by how well a human can learn, unlearn and relearn a variety of skills.  This was certainly required in a new culture that used digital technology.  Unless we can keep up with the constant changes, businesses and individuals will fall by the wayside, never to be heard from again.

    I believe the next or “Fourth Wave” of technology will be turning manufacturing and publishing over to the individual.  Just imagine creating a product in your home, getting it “printed” by computer printer, and having your customers pay you directly online or through their mobile devices.  Or, as in the publishing game (my business), imagine the individual creating his or her own publication that can be instantly marketed, sold, and read by mobile subscribers that can be constantly updated as to your next big project or book right through their mobile device.

    In other words, the Fourth Wave of technology is creating the liberated business person, who can go it alone, and reap most of the profits alone.  Certainly, the big conglomerates will be screaming holy hell, but what the hell?  The technology is already in place, and it will only take the “newly intelligent” to take advantage of this development.  It’s already happening, by the way.  Self-employed businesses are the fastest growing industries in the world.

    For example, here’s my pitch to a person who has an inspiration story he wanted to publish to brick-and-mortar bookstores.  You can hear how I explained to him that because of the changes in technology his best bet would be to publish and market via mobile device:

    Thanks for your inquiry about publishing options at EMRE Publishing.

    We are somewhat of an unconventional publisher, in that we turn the money-making options over to the author to reap the greatest profits from his/her title. As you may or may not be aware, the publishing industry is changing drastically. Self-publishers, like yourself, have been able to achieve brisk sales through outfits like Lulu and Smashwords. However, we take your publishing abilities one step further by allowing you to sell directly to your audience and establish a following that will brand you on their mobile devices as an inspirational author.

    Social marketing is the new method of marketing that we use, and with our Embellisher (TM) Mobile Publishing and Marketing platform, you’ll be able to sell your title(s) in more formats (print, conventional eBook, and ePub3 multimedia). I believe it would be to your best profit-making benefit to leverage all the print possibilities and market these through a single platform. Why? Well, you collect 97% of the list price, and it goes directly into your bank account. We use the Stripe purchase system that’s built right into our platform. With Lulu, they probably took a slice of your percentage (usually around 30%).

    In addition, you don’t have control over the users who inquire about your book(s). In our Embellisher (TM) platform, you control the complete back-end or Admin side of things, which means you determine the price, you decide when and how you want to market, and you gain followers that can be marketed to again and again for any future titles (or online educational courses) you may have. Our direct social marketing method is the safest way for you to sell your books (especially your eBooks) because of the over three billion dollars a year that publishers are losing to eBook piracy.

    As a former Caltech professor, and author, I wanted to be able to sell directly to my readers without getting ripped-off by pirates. That’s how and why the Embellisher (TM) platform was born. Frankly, getting your book into brick-and-mortar stores is a political process these days. You need to be with a publisher who’s willing to pay a lot of money just to get your book on the shelf, and to get it featured means you have to pay even more. Why not collect your profits directly from your reader and keep them with you for life? Especially with a heart-warming story like you have, people will want to have an app they can install that features you, and whenever they want to see what you’re up to, they just have to click on your app on their desktop in whichever mobile device they happen to have at hand.

    Dr. Drucker and Alvin Toffler would be very gratified to see how technology is continuing to cause “tidal waves of change” in the business community.  We hope you can ride that wave to both profit and better communications.

    Click to get your free copy!

    BookShots Come Up Short

    Abby Hoffman Said, “Steal This Book.”

    Abbie Hoffman, Yippie, New York, September 11, 1968

     

    I was interested in the new BookShot eBooks that popular novelist James Patterson was publishing.  My Detective Pat O’Malley Series was also predicated on the fact that readers don’t have the time to read long books, so none of my titles runs much over 40,000 words.  The American Library Association liked my idea so much they published all of my series titles as “highlighted” novels throughout the libraries of the United States.  In most word-counting systems, a novel today comes in at a minimum of 40,000 words, so I wanted my books to be on the lighter side.  Patterson is now coming out with an even shorter eBook, so I wanted to see what he had to offer.

    When Abby Hoffman said, “Steal this book,” back in the 1970s, there were no eBooks.  He meant that the reader should literally steal his paperback.  Flash-forward to 2016, and readers can steal eBooks with no trouble as long as publishers allow the DRM of an Amazon or an iBooks.  Anybody right now can do a search for “Cross Kill and torrents” and get a download of the complete BookShot.  This is why publishers are losing three billion dollars per year (and climbing).

    I developed my business because publishers and authors were getting ripped-off to the tune of three billion dollars per year with book piracy.  My eReader has an excellent Digital Rights Management system.   If publishers use my system, they can prevent eBook piracy.  However, if the book is poorly written, I can’t help them.  If one reads the negative comments on Amazon, one can see that the major disappointment of these readers is that fact that his BookShot title Cross Kill is not a complete story.  In other words, in his eagerness to lead the reader into the next serial, Patterson forgot that when a reader plunks down money (forget the piracy for a moment), he or she wants a complete drama with no “cliff-hangers.”

    I submit that unless and until publishers learn to create stories that can be total experiences for the reader, and still come in at less than 150 pages, they will not win at the BookShot game.  Also, unless and until publishers learn that good DRM helps the publisher and the author make money, then we will eventually not have to worry about the sales of these books being poor because readers will be getting them for free.

    Steal this book, indeed!

    Why Apps + eBooks = Money

    traditional_b2c_model_1

    Any enterprising person can critically think about how to publish a best-selling book and come up with some very basic premises about how it should be done:

    • The content of the book should be interesting to the specific audience.  Let’s face it, unless you write Gone with the Wind, you’re not going to be popular with all audiences.  Therefore, you should narrow your audience down to those who will be interested in your subject matter.  For example, if I write a book about investing in stock, then I must get an audience that appreciates how stocks are bought and sold and who have the money to gamble.
    • Since publishers are losing over three billion dollars to online pirates who steal content, I would want to sell my eBooks in a secure environment.  Although every eBook can be hacked, there are ways to reduce the numbers of hackers who would want to take the time and perform the exercise.  Just as a burglar usually doesn’t try to break into a locked home, so too does a hacker look for the easiest eBook he/she can exploit.
    • Even if you have content that is going to sell a million copies, the real money is made when you are able to build an audience that will diligently follow your series of books on whatever subject.  Guys like James Patterson and Hugh Howey (fiction authors from the commercial and indie sides of the business), have proven this can be done.
    • You want to have the tools to create, publish and market your eBooks so they stay in front of the audience for whom you have written.  Most people can Google the topic of eBook publication, and come up with great resources.

    The missing factor in this scenario, as in most publishing efforts, is how much marketing expense, and how often do you need to spend that money to get your name and publications out there?  Do you want to shotgun your money to the major media?  Probably not, as it would defeat the very premise of having a limited or niche audience.  Do you want to use standard TV and print advertising?  Again, probably not, as you also are aware that people who read eBooks exist online and are digital fanatics.

    b2c ecommerceTherefore, what if I told you that the best way to reach and keep your niche audience is to develop your eBook, market your eBook and sell your eBook, right from the same application platform?  My business was to create such a platform and my Embellisher™ is rolling out to the general publishing public at the May 11-13, 2016 Book Expo America.  As an independent author, who has won awards for his fiction, I wanted fellow authors to receive the best application to make money from their hard work.  I knew it wasn’t through Amazon or the fact that middlemen in the publishing world are presently reaping at least a 30% share of your book’s price just for placing it up on an international platform to be sold at the behest of increasingly confusing and uninteresting algorithmic roll of the dice.  I wanted my clients to be able to sell their books directly to their readers (what’s known as “business-to-consumer” or B2C model).  When I was the Management Development Supervisor at Caltech in Pasadena, I taught my students that the concept of Occam’s Razor was the best way to do business.  The fewer people you have to pay who are between you and your customer, the more money you will deposit into your bank account.  This holds true for selling eBooks, and I hope you can take a look at our website and see why I believe our method is a method with which you will want to spend time developing your next best-seller(s).

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    Amazon Keeps Selling New Kindles Despite Change of Readers’ Habits

    Are the Clouds Darkening over Amazon?

    darkclouds

    Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public.  With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes you wonder how long publishers will keep selling their digital and print books through the giant online retailers.  But, most importantly, the reading public is changing their reading habits.  Each day, more and more readers are using whichever mobile device they have with them, so it makes having “extra” devices like the Kindle superfluous.

    We at EMRE Publishing, LLC, believe the next generation of publisher and reader will be using mobile platforms to both create and consume all kinds of new eBooks, including the ePub3 formatted multimedia types and soon, the Virtual Reality books and games that will be coming down the pipe.  Why?  Mostly because of money, of course.  Publishers and consumers are getting tired of getting ripped-off while selling their eBooks and while reading their eBooks.  Let me break it down for you, lest you be unaware of the revolution taking place technologically.

    • Publishers have to pay Amazon to distribute their titles, but piracy and the 30% (minimum) fee charged by Amazon keeps eating into the profits of these publishers.
    • Consumers have to pay Amazon for the “privilege” of getting premium services like an “all you can read buffet” and free home delivery.
    • The so-called “direct communications with readers” is becoming less than adequate because of the large numbers of authors and readers involved, and the insistence of Amazon to not allow eBook giveaways on their Goodreads.com website.
    • The double-payments readers have to make when they buy or upgrade (see the new Oasis Kindle above) their Kindle eReader.  In addition, the inflexible (think proprietary) nature of their eReader software prevents .ePub3 titles from using all that they are truly capable of using.  For example, all Kindles cannot utilize any interactive or JavaScript interactive programming inside an eBook the way our Embellisher (TM) platform does.   Therefore, eBooks that have interactive content (think academic textbooks) cannot be used properly inside a Kindle.

    Why the Revolution is Happening Now

    Tarzan FrontIn summary, here’s why publishers and their reading public are switching to using mobile devices to publish and read in the coming generation:

    • Using an open-source publishing and reading app (like our Embellisher (TM), a publisher can create, market and communicate more directly with each niche consumer/reader.
    • Using our eReader platform, piracy is reduced to almost nothing, and we are now working on even creating an encryption system that will reduce any possible copying even more.
    • Keeping the reader in a single application allows the publisher to charge less for each title sold, and so nothing needs to be paid to a middleman distributor (like Amazon) if the publisher plays his cards right.  Marketing money can be better spent on directly reaching potential and current readers on their mobile devices rather than through the unwieldy algorithms and proprietary software of the Amazon Kindle (or the Apple, or the Nook, etc.).
    • A publisher in the next generation will literally be able to create, market, sell, collect and communicate directly with the reader using mobile technology, completely bypassing the rip-off experience of the Amazons of the world.

    Please visit us at our Kiosk 872A at the coming Book Expo America, May 11-13, 2016, in Chicago.  We’ll put our mouth where your money is so you can save more.