Why Apps + eBooks = Money

Any enterprising person can critically think about how to publish a best-selling book and come up with some very basic premises about how it should be done: The content of the book should be interesting to the specific audience.  Let’s face it, unless you write Gone with the Wind, you’re… Continue reading

Amazon Keeps Selling New Kindles Despite Change of Readers’ Habits

Are the Clouds Darkening over Amazon? Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public.  With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes… Continue reading

Publishers Lose Three Billion Dollars a Year from eBook Piracy

The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy.  In other words, was the Digital Rights Management (DRM) any good?  This was an interesting question because this publisher was one of the largest… Continue reading

Choose Your Own Sex Fantasy Comes to Interactive Novels

Seduce Eight Kings and Establish Peace for a Millennium     Publisher Jim Musgrave will be coming out with a new interactive fantasy game for women called “The Game of Royal Seduction.”  In this novel game for women, the reader will be able to help the heroine, a shamaness who comes… Continue reading

David and Goliath: Independent Authors and Publishers Versus the Conglomerate Book Model

Mobile Publishing App

How Mobile Publishing Can Save the Future of the Independents When I began working with the largest eBook distributor in Israel, Yaron Goldstein, one of the first things he told me was that the Israeli publishing community had never experienced the  phenomenon of Amazon and eBooks.  In other words, there… Continue reading

Authors with a Following Benefit Most from Mobile Marketing

Followers are Entranced with Mobile Access We have discovered an interesting phenomenon during our conversions of independent authors to mobile publishing.  When they establish their Embellisher™ Mobile Publishing platform, the list of previous followers they had during their website presence quickly became more dedicated to the author and his/her work once… Continue reading

Using the Rifle for Your Book Promotion Job

future of Publishing

Video Training for Using the PhpList eMail Marketing Software Instructional Video on How to Rifle-in with an Opt-in Mailing List Program: Sample of eMail Promotion Campaign: Winner of the International Clue Mystery Awards   All Books in This Series Selected by the Library Journal’s Self-E Program Do you like short… Continue reading

Me Tarzan, You Jane. Let’s Get These Publishers Out of the Amazon Jungles!

Mobile Publishing as Told By a Futurist I met Jane Friedman virtually through an interview she did with another publishing expert, Joanna Penn.  What attracted me to her futuristic discussion about where publishing is going was her assessment of the overall playing field for all authors and publishers.  We must do… Continue reading

Mystery Readers Experience a New Enjoyment

Winner of the International Clue Mystery Awards   All Books in This Series Selected by the Library Journal’s Self-E Program Do you like short mysteries you can read in one sitting on your mobile device? Do you like the option of having multimedia inside your mobile eReader? Do you want… Continue reading

Book Promotion, Circa 2016

Book Promotion, Circa 2016

The Proof is Always in the Pudding The Only Folks Making Money are the Book Promoters There was an interesting “scientific” article on Indies Unlimited by Bob Hammond.  Bob used his own money to test whether various so-called “book promotion experts” were able to sell his book placed on sale… Continue reading