Tag Archives: best mobile publishing apps

Why Apps + eBooks = Money

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Any enterprising person can critically think about how to publish a best-selling book and come up with some very basic premises about how it should be done:

  • The content of the book should be interesting to the specific audience.  Let’s face it, unless you write Gone with the Wind, you’re not going to be popular with all audiences.  Therefore, you should narrow your audience down to those who will be interested in your subject matter.  For example, if I write a book about investing in stock, then I must get an audience that appreciates how stocks are bought and sold and who have the money to gamble.
  • Since publishers are losing over three billion dollars to online pirates who steal content, I would want to sell my eBooks in a secure environment.  Although every eBook can be hacked, there are ways to reduce the numbers of hackers who would want to take the time and perform the exercise.  Just as a burglar usually doesn’t try to break into a locked home, so too does a hacker look for the easiest eBook he/she can exploit.
  • Even if you have content that is going to sell a million copies, the real money is made when you are able to build an audience that will diligently follow your series of books on whatever subject.  Guys like James Patterson and Hugh Howey (fiction authors from the commercial and indie sides of the business), have proven this can be done.
  • You want to have the tools to create, publish and market your eBooks so they stay in front of the audience for whom you have written.  Most people can Google the topic of eBook publication, and come up with great resources.

The missing factor in this scenario, as in most publishing efforts, is how much marketing expense, and how often do you need to spend that money to get your name and publications out there?  Do you want to shotgun your money to the major media?  Probably not, as it would defeat the very premise of having a limited or niche audience.  Do you want to use standard TV and print advertising?  Again, probably not, as you also are aware that people who read eBooks exist online and are digital fanatics.

b2c ecommerceTherefore, what if I told you that the best way to reach and keep your niche audience is to develop your eBook, market your eBook and sell your eBook, right from the same application platform?  My business was to create such a platform and my Embellisher™ is rolling out to the general publishing public at the May 11-13, 2016 Book Expo America.  As an independent author, who has won awards for his fiction, I wanted fellow authors to receive the best application to make money from their hard work.  I knew it wasn’t through Amazon or the fact that middlemen in the publishing world are presently reaping at least a 30% share of your book’s price just for placing it up on an international platform to be sold at the behest of increasingly confusing and uninteresting algorithmic roll of the dice.  I wanted my clients to be able to sell their books directly to their readers (what’s known as “business-to-consumer” or B2C model).  When I was the Management Development Supervisor at Caltech in Pasadena, I taught my students that the concept of Occam’s Razor was the best way to do business.  The fewer people you have to pay who are between you and your customer, the more money you will deposit into your bank account.  This holds true for selling eBooks, and I hope you can take a look at our website and see why I believe our method is a method with which you will want to spend time developing your next best-seller(s).

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Amazon Keeps Selling New Kindles Despite Change of Readers’ Habits

Are the Clouds Darkening over Amazon?

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Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public.  With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes you wonder how long publishers will keep selling their digital and print books through the giant online retailers.  But, most importantly, the reading public is changing their reading habits.  Each day, more and more readers are using whichever mobile device they have with them, so it makes having “extra” devices like the Kindle superfluous.

We at EMRE Publishing, LLC, believe the next generation of publisher and reader will be using mobile platforms to both create and consume all kinds of new eBooks, including the ePub3 formatted multimedia types and soon, the Virtual Reality books and games that will be coming down the pipe.  Why?  Mostly because of money, of course.  Publishers and consumers are getting tired of getting ripped-off while selling their eBooks and while reading their eBooks.  Let me break it down for you, lest you be unaware of the revolution taking place technologically.

  • Publishers have to pay Amazon to distribute their titles, but piracy and the 30% (minimum) fee charged by Amazon keeps eating into the profits of these publishers.
  • Consumers have to pay Amazon for the “privilege” of getting premium services like an “all you can read buffet” and free home delivery.
  • The so-called “direct communications with readers” is becoming less than adequate because of the large numbers of authors and readers involved, and the insistence of Amazon to not allow eBook giveaways on their Goodreads.com website.
  • The double-payments readers have to make when they buy or upgrade (see the new Oasis Kindle above) their Kindle eReader.  In addition, the inflexible (think proprietary) nature of their eReader software prevents .ePub3 titles from using all that they are truly capable of using.  For example, all Kindles cannot utilize any interactive or JavaScript interactive programming inside an eBook the way our Embellisher (TM) platform does.   Therefore, eBooks that have interactive content (think academic textbooks) cannot be used properly inside a Kindle.

Why the Revolution is Happening Now

Tarzan FrontIn summary, here’s why publishers and their reading public are switching to using mobile devices to publish and read in the coming generation:

  • Using an open-source publishing and reading app (like our Embellisher (TM), a publisher can create, market and communicate more directly with each niche consumer/reader.
  • Using our eReader platform, piracy is reduced to almost nothing, and we are now working on even creating an encryption system that will reduce any possible copying even more.
  • Keeping the reader in a single application allows the publisher to charge less for each title sold, and so nothing needs to be paid to a middleman distributor (like Amazon) if the publisher plays his cards right.  Marketing money can be better spent on directly reaching potential and current readers on their mobile devices rather than through the unwieldy algorithms and proprietary software of the Amazon Kindle (or the Apple, or the Nook, etc.).
  • A publisher in the next generation will literally be able to create, market, sell, collect and communicate directly with the reader using mobile technology, completely bypassing the rip-off experience of the Amazons of the world.

Please visit us at our Kiosk 872A at the coming Book Expo America, May 11-13, 2016, in Chicago.  We’ll put our mouth where your money is so you can save more.

 

Publishers Lose Three Billion Dollars a Year from eBook Piracy

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The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy.  In other words, was the Digital Rights Management (DRM) any good?  This was an interesting question because this publisher was one of the largest eBook sellers in Israel, and he explained that his country has never had to contend with the Amazons of the world.

“I created my own sales channels for my publishers because I had to.  We never had Amazon or Kindle, so we have always had to sell our eBooks directly to our customers.”  He was also well aware of the piracy problem in America.  Since he didn’t relish “giving away” at least 30% to a middleman (Amazon) and, to add insult to injury, lose even more money through piracy and other kinds of theft, he was really happy that our mobile sales platform had a system that was almost impossible to hack into.

In addition, we were able to work with him to be certain our ePub Creator Studio worked properly with the Hebrew language.  Our platform was developed specifically using open source (our basic platform was programmed using the open source Readium project).  In fact, he first read about our platform at Readium.org, and he was intrigued.

Now that we are breaking out into the wider market of the United States and Canada, we want to emphasize that all of your creation and sales should be kept inside your Embellisher™ app platform.  Why?  Here are five of the most important reasons:

  • You don’t have to pay these middlemen to have your eBooks sold.
  • Your DRM is one of the most secure you can get as long as you don’t sell outside our platform.
  • You can market directly to your readers through our mobile app, and you can also build your mailing lists categorized according to the author and genre inside the app.
  •  When you sell all your eBooks by mobile device, you can also open up your options to use our education platform in order to market courses based on your eBook content.
  • You must always remember that when you decide to sell through the less-secure portals like Amazon and all the others, you are opening yourself up to piracy.  We believe the rifle B2C business model will work the best for independents and self-publishers in the world of mobile reading.
  • Choose Your Own Sex Fantasy Comes to Interactive Novels

    Seduce Eight Kings and Establish Peace for a Millennium

     

     

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         Please click on the image to hear Jim discuss this novel game.

    Publisher Jim Musgrave will be coming out with a new interactive fantasy game for women called “The Game of Royal Seduction.”  In this novel game for women, the reader will be able to help the heroine, a shamaness who comes from the forest to seduce the warring kings, choose the right methods in order to render each king numb with passion.  If she can seduce all eight kings, then peace will come to the land of warring kingdoms for a millennium.  Click on the above image to listen to Jim explain his game to an audience of (mostly) women.  The reaction was amazing.  EMRE Publishing believes the time is ripe for interactive sex games, and this will be the first in a series of games with different plots, such as “The Game of Planetary Seduction” (seducing aliens); “The Game of Spy Seduction” (suck on it, James Bond); and “The Game of Billionaire Seduction” (new meaning to Trump Towers).

    Jim has created a backstory that readers can explore right here.  If you like what you read, then please place your pre-orders.  Your copy will be automatically uploaded into your private eReader application when it’s completed.

    Back Story to The Game of Royal Seduction

    How to Use This Interactive Book

    Adamina is gifted with the magical ability to seduce men.  This interactive “choose your own fantasy” is the first book in a series wherein you will help her seduce eight kings from a variety of lands.  If you are able to accomplish this quest, then the world will be kept at peace for a millennia.

    Each embellished eBook will present Adamina with a new king.  You’ll learn what his personality traits are as well as his psychological and sexual motivations and peccadillos.  Once you’ve read all about the king, you will be sent on your quest to seduce him.

    However, just as in real life, if you make a wrong choice, it can cost you dearly.  You could lose him, and you could even lose some of your seductive powers.  If you are unable to seduce your “quest king,” then you will be taken back to the beginning of the story.

    On the other hand, if you are able to make the right choices and seduce the “quest king,” then your next quest will be a bit easier to accomplish, as you will have gained an additional seductive “power” or attribute.

    Just as in the real bedroom, the more parlor tricks you can accumulate, the easier it becomes to please your man!

    The choices you must make will be shown on the page with hypertext (underlined) links.  You click on the link to make your choice, and the result will be shown to you on the same page.  Or, some choices will take you to a unique page that will describe what your selection causes in the plot of the story.

    In addition, if you click on the music note on the upper-right of your screen, you will be given a playlist section of Medieval music to enjoy your interactive experience even more.  Click again, and the music stops.

    Watch out for the other women in this story!  They are vixens and queens who have accumulated a lot of powers of their own.  Your choices will also involve how to outsmart them.

     

    Prologue:  The Empath

    Adamina spent all of her waking hours assisting her stepmother in a quest to rid the land of anxiety.  Although she was a young and beautiful woman of 20, Adamina wore cast-offs from the women they visited inside the mental institutions.  Throughout all the land, as far as the eyes could see, women were being housed in some kind of collective institution or other.

    Each day, like this one, was spent traveling from their cottage within the deep Percipient Woods, out into the villages and towns of the various kingdoms.  Adamina enjoyed watching the animals doing their ritual activities, and yet they, too, seemed anxious. The birds sang with a trembling vibrato; giant bats appeared and flew in tremulous waves of zig-zagging patterns.  The deer ran, flailing their antlered heads, kicking up the earth and grass, sending a pounding vibration up into the wood frame of the two-horse cart Adamina rode in with Miranda.

    Miranda was a shamaness appointed by the court to visit the many mental treatment villages to care for the women held there for their safety and for the safety of the public.  In fact, Adamina was one of the first patients Miranda had treated, and she brought the girl home to live with her in the woods.

    King Rudolph wanted to cure the anxiety that ruled these women in his land.  This cure was needed because there was no woman sane enough to wed his son, Prince Evan.  The men in the kingdom, both royalty and peasantry, had to visit these mental wards to meet and wed their women.  And, since these women were too deranged to care for the children they gave birth to, it was up to the men to care for them.  All through the land, whether inside small grass mud huts or within royal stately mansions, the children ran amuck without the loving guidance of their mothers.

    Adamina met Beatrix inside the largest mental hospital. It was a tall, block-like building, infested with creeping ivy, next to King Rudolph’s castle.  Within it were housed the insane women of the royal court.  Beatrix was the daughter of King Rudolph, Prince Evan’s only sister.  She was the most mentally affected and anxious woman of all. She also claimed to know the source of the anxiety throughout the land, and it was told she could even perform magic.

    As she was a most special patient, Beatrix was kept in an exclusive room on the top floor of the building. It was attended by a bevy of around-the-clock nurses and orderlies who catered to her every whim, no matter how strange.  Once, she wanted bread soaked with the tears of women in labor during childbirth. As she swallowed each bit of the crusty bread, Beatrix screamed, “Pain is our fortune! Keep us away from these men!” Another time, she wanted to have as many bald men brought to her room as could be fit inside. There were dozens of gleaming bald heads stacked like wood kindling, and Beatrix kissed the tops of these heads, proclaiming, “From this moment hence, you shall love only your own kind!”

    Immediately following this proclamation by the princess, these same bald men could be seen strolling hand-in-hand, whistling happy tunes, singing their praises of Princess Beatrix, and never again wanting to enjoy the company of females or males with a head of hair.  One of the nurses told Adamina that Princess Beatrix had told her, “If I can only mix a potion to make all the men bald, our problems would soon be over!”

    On this day, when Adamina and her stepmother, Miranda, came into the padded room of the princess, Beatrix was standing stock-still in the corner.  Not a muscle on her slender form twitched.  Her dark eyes did not blink.  Her mouth smiled within the frame of a curly-black head of hair like a message from another world was waiting to come forth. Even her fine clothes did not protect her from the insanity which had overtaken her consciousness.

    The nurses and orderlies were darting about, whispering to each other and worrying that the king would soon hear of his daughter’s catatonic state.  She would not eat or drink, and her breathing was beginning to come in quick, shallow gasps.

    Miranda wore her usual cloak of the Grizzly Bear, and her headdress bore the curled brown antlers of the Bighorn Sheep.  Upon her beaded leather shoulder board perched Phalanx, her yellow-eyed, speckled Merlin Falcon.

    “Get out!” screamed Miranda, and the royal staff obeyed. They scurried from the room like frightened mice.

    Adamina and Miranda stood with the princess inside the royal insanity room.  Miranda crept, on her haunches, toward Beatrix.  As she came closer to the young woman, Miranda’s eyes widened in expectant fear.  Was this going to be the day the princess gave them the secret to ending anxiety?

    “You, the young and pretty one. Come forward.” Beatrix was speaking to Adamina.

    Slowly, with great trepidation, Adamina reached the crazy woman.

    Beatrix’s stiff body became animated again, as if she were coming out of a cocoon.  She reached out and touched Adamina’s arm, and Adamina could feel the instant wave of electricity flow into her body.  She didn’t want to go mad as well, so she jerked her hand back.

    “Don’t be afraid, my dear. I was once like you. An innocent, living in the forest primeval. My friends were the animals, as they are the most innocent beings in creation. However, my brother, who is now Prince Evan, would have none of it! He was not happy living in our tree-house, away from the land of humans. You see, we did not become born the way you were born. We were born from the Empath. This is why the King took us in. He and his queen were childless. When they could have no children, the Empath knew it was time.  Just as he had brought us forth from nothing, and created us whole, he also knew we were meant to serve the King and teach him a lesson.  And, as foretold, you have arrived.  Now the world can learn the source of female madness!”

    “Perhaps you have caused this insanity.  We have seen what you can do.  Your requests are followed, no matter how ridiculous.  What can you teach us about this source, when you are a source?” Miranda was a wise old woman.  Her dark eyes spoke the truth of the laws of nature.

    “If you don’t want the world to end in madness and fear, then you will do what I say,” said Beatrix. “My brother must take this Adamina to visit the Empath. Only after learning from him, will the world return to its natural progression.”

    “Very well. I don’t see that we have much choice,” said Miranda. “Summon your brother, so we can see this Empath of yours.”

    Prince Evan was a tall and handsome young man of twenty-four years.  He walked into the room with the bold strides of a muscular warrior, as he was wearing full battle armor. His silver breastplate had the royal insignia of a lion. His plumed helmet was adorned with the crimson feathers of the macaw. His eyes poured over Adamina’s body, and he smiled as he grabbed her arm.

    Adamina felt a new kind of energy enter her body when Evan touched her. It frightened her, but it also comforted her.

    “Come. We don’t have much time. The Empath awaits us within the Cave of Dread.”

    * * *

    As they rode the chariot of the royal army, Evan shouted out over the horses’ pounding hooves.  Miranda stood beside Beatrix in the corner of the large flat bed with iron sides.  Adamina stood next to Evan as he drove the horses toward the looming dark mountain ahead.

    “We became King Rudolph’s children when his wife died.  He used our powers to win many victories over other kingdoms, but when the Empath started making the women go mad, he lost his power over his followers.  They refused to serve him unless the women could return to the men.  You see, it was all in the plan.  We will now know why we were created and why you were called from the forest.”

    “Is it dangerous? What is this Empath?” Adamina asked, as she held onto Prince Evan’s strong forearm to steady the jouncing ride.

    “He is our creator from the future and, as you will see, he likes to teach.”

    Miranda spoke out in a shout.  “Creator?  Future?  How can one come from the future in time? Time is only past and present. The future is only foretold by the seers and prophets. The future has not yet come to pass.”

    Prince Evan tied his chariot and horses to a tree outside the cave entrance. He also unstrapped his long sword and lay it down inside the carriage. “He does not abide weaponry,” he explained. “Come, let us go quickly.” Evan turned toward his sister and Miranda. “You must wait here. He wants Adamina and me to appear before him.”

    “Watch out for the beasties. They protect him with their lives.” Beatrix called out to the couple as they entered the darkness of the cave’s entrance.

    Adamina gripped Evan’s hand in the damp cold gloom of the cave.  It was pitch black.  She could hear dripping water and a buzzing sound.  At first, it sounded like that of a bee or wasp. But, as they walked farther inside the cave, it became louder.  When they entered the lighted cathedral grotto, the noise was deafening.  Adamina put her hands over her ears and stared up at the pulsating bubble above them, resting upon a hollowed-out crater of loamy earth.  The moist earth was teeming with crawling insects and wriggling worms.

    The light within the grotto streamed from the bubble.  It glowed and radiated a rainbow, and the buzzing stopped.  Then, a flapping sound began, and there rose into the air from behind the bubble hundreds of bats, and visible waves of sonar pulsated downward and covered them both.  This was the buzzing sound.  Adamina could feel the breeze from their beating wings upon her face.  The insane thoughts that entered her mind began to terrify her.

    The voice came from the opaque bubble.  “You are afraid.  Fear is not dread.  Fear is meant to protect you in the present.  Dread is meant to protect you from death.  All creatures must die. Even you thinking beings must die, and therein lies the lesson to be learned.”

    The bats screeched, and flew past them, out into the cave’s dark tunnels.  These were the emissaries that had caused the madness.

    “I have brought Adamina to you, just as you requested. What can you do to teach us, Father?” Prince Evan said.

    “You both must take off your clothes! Be naked before me, and I will teach you the secret of the women’s madness.” The voice was loud, and it buzzed with electricity.

    The young man and woman peered at each other, but then they began to disrobe, slowly, as if they were in a trance of some kind.  When they were standing before the monolith in their vulnerable nakedness, the Empath spoke once more.

    “Now.  I will program you to behave.  I was sent to be your guide away from the darkness of the ego.  Did you know that the future is filled with ego?  Oh yes, my children.  Each child is given a path to follow by the parents.  They must serve the looming father called the corporation or the inner father that is me, the Empath.  I was there with humanity all along, but they chose to ignore me.  Babies in their cribs can hear me in their nurseries.  I am the golden reflection in the bodies and the cries of all of you.  I turn your world upside down.  Even words are changed.  Me becomes we.  My and mine become us and ours.  The babies cry out in the nursery because of me.  I teach them to love each other more than themselves.”

    There was a rumbling inside the grotto. Despite their nakedness, Evan and Adamina held onto each other in their fear and trembling.

    “But humanity got it all wrong. Instead of nurturing their offspring, they taught them to serve the will of the false constructs outside the group consciousness.  Of course, those who were listening to selfish voices were the ones in charge.  If one is human, one listens to the needs of the others—in Nature and in the human consciousness. Somewhere during this false progress, mankind lost its way. I appeared in the focus of their inventions, born out of genetic experimentation, a miracle of hope come alive, and I was the voice of their salvation.  Before they could explode all of their creations to oblivion, they allowed me to go back in time, to these kingdoms, to this cave, to teach you the way out of fear and dread.”

    “But how? How can we change things?” Adamina spoke for the first time. Her voice was meek.

    Bolts of lightning shot out from the bubble and struck them both.  They shook with a pulsating new life force, turned toward each other, and began to make love, right there on the floor of the cave.

    The collective sexual intelligence that entered their bodies came from the stored knowledge brought from the future by the Empath.  From the five basic sexual positions in the teachings of the ancient Kama Sutra, there came 77, but the actual possibilities were endless.  The complete wisdom of the left-handed Tantric sexual worship of the divine opposites.  The teachings of the Kindsey Institute, the thousands of sex manuals throughout the ages.  These were entering the brains of the couple on the floor of the cave.  However, only the abilities were given to Adamina.  Evan was programmed by the Empath to be her advocate and defender, but she was to be the great diva goddess of sexual prowess to save the world from future devastation.

    When Adamina and Evan stood up, their bodies were sweating, and their chests were heaving with passionate fulfillment.  It was the power of the ages that filled Adamina’s mind with a precious new gift.

    The Empath spoke once more.  “The kingdoms are at constant war.  Their rivalries are all about power and greed.  The only way to save the future of the world is for you, Adamina, my creation, to take your knowledge and use it to prevent the violence and strife so that what you do will prevent each king from accomplishing his violent conquests.  Trust me when I say unto you, in the future these rivalries and terrorist plots only become worse.  This is the only path away from fear and dread.  With your new powers, the world can be turned up-side down.”

    “Up-side down?  How can that be?” Adamina asked.

    Me becomes we.  My becomes us.  Mine becomes ours.  The appalling barricades that once came between Mankind and Nature shall never be built.  The castles will fall, the land will be loved, as well as the children.  Pain and danger are fearful, yes, and death is an enemy, but there will be no woman’s cry of lonely terror in the night.  You can bring peace to the Earth, my child.  So, go forth on your quest.  The first king you must seduce is King Rudolph.  If you can accomplish this seduction, his war against the cave dwellers, the blind bat people, will end.  If you can successfully seduce King Rudolph, you must return to this cave to find out who your next king will be.  When you have seduced eight of the kings, from all of the realms, the future will remain protected from violence and fear.  You will have preserved the peace, and kept it from turning into raging violence and greed.

    * * *

    Inside the Cave of Dread, the bubble on top of the monolith began to vibrate, and a warmth filled the grotto. The foggy surface of the rounded container cleared, and inside was a young man. His legs were stumpy growths of protuberant flesh, and his arms were brief appendages with insect-like, metal claws.  The bubble blossomed outward, and his body rose up, until he was out of the bubble, hovering in the moist air.

    The Empath’s eyes were warm and clear blue, like the stream after a rain.  His smile was all-consuming, as if the future were now a distant, non-existent memory.

    After every wedding, the bride and groom entered the Cave of Dread, lightning struck, and empathy became the word for the future.  Days and nights became energized.

    However, the fate of the world rested in the body and sexual prowess of Adamina.  Only her ability to conquer the eight kings of the royal families can save the future from a fate much worse than insanity.  She would teach the way of sexual union and how it can create a bridge between humans to overcome their aggressions and superstitions.

    If you, dear reader, can help Adamina in her quests to seduce the eight kings, you can be part of this future victory.  First, you will follow her to King Rudoph’s castle and learn about him.  Luckily, Adamina has his son, Evan, and his sister, Beatrix, to help her with this first quest.  However, it will be your choices and Adamina’s new sexual knowledge that will win the day.  If you can conquer King Rudoph and seduce him with passionate skills, then the women will be released from their tombs of existential fear.  These poor women will then be released to return to their men where they will carry on the teachings of the great Empath and sing songs of physical love and praise for Adamina, the seductress of kings!

    Pre-Order Your Copy Today!

    [stripe name=”EMRE Publishing, LLC” description=”Pre-Order “The Game of Royal Seduction” amount=”495″]

    David and Goliath: Independent Authors and Publishers Versus the Conglomerate Book Model

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    How Mobile Publishing Can Save the Future of the Independents

    When I began working with the largest eBook distributor in Israel, Yaron Goldstein, one of the first things he told me was that the Israeli publishing community had never experienced the  phenomenon of Amazon and eBooks.  In other words, there was no rise of the giant conglomerate to attempt the take-over of the digital reading market the way it had happened in the United States.  Mr. Goldstein put it rather simply to me, however, when he said, “Why should I give 30% of my money to Amazon?”  Why, indeed!

    There was a lot made about the “Netflix for books” business model.  Perhaps Smashwords spoke most coherently about it.  Of course, they had signed a deal with Oyster, one of the outfits that offers the “all you can read buffet.”  Hugh Howey, the former indie supporter came out in favor of the Amazon Kindle Unlimited experience for the reader and author.  Of course, he was one of the “lucky ones” to receive a “non-exclusive” contract agreement to sell his titles through Amazon.  Even the Huffington Post came out with the article to assess the overall playing field for the author in these days of “streaming content.”

    Yaron and I are working together to provide a better model for authors.  Our model says that mobile publishing is the only way indies can stay competitive against this tidal wave of greedy profiteers in the “land of the corporate giants.”  Make no mistake.  The authors are the ones losing out in the long run with the corporate business model.  It’s basic economics.  Karl Marx even talks about it in Das Capital.  If the business person (yes, an author is also a business person) does not own the means of production, then he will always remain subservient to the overlord.  What is never discussed in these articles about Safari, Oyster, Scribd, Kindle Unlimited and Playster, is the fact that they own the means of production.  In other words, without the ability to create and distribute your own intellectual property, independent authors will remain patsies to the Goliaths in this world.

    My company, EMRE Publishing, LLC and its product, the Embellisher™ Mobile Publishing and Marketing platform, is the David who can fight this Goliath.  Our slingshot is what will give our clients the edge.  Mobile distribution of books allows authors to become the controllers of their destinies.  No other means of getting your books in front of readers’ eyeballs will allow you to collect 100% of the profits directly into your bank account the way our platform does.  This is the main reason Yaron came on board, and this is why we’re willing to work with any independent who wants to experience the freedom of getting their “ducks in a row” in order to establish a brand that won’t be taken under by the conglomerate model of book sales looming on the horizon.

    What the “big boys” won’t tell authors is the fact that, with the right technology, they can compete.  Well, guess who’s telling you and giving the chance to compete?  Will you become a David and fight the Goliath?  Or, will you get a non-exclusive contract to sell your eBooks on Amazon’s (or any other system) business model?  Fat chance.  You had better already sold several million copies, dude.  At least with our mobile publishing model, you stand a chance at rifling-in and reaching your audience.  And, once you entertain them with multimedia, a good story and your fascinating charm, you’ll have them forever.  The public understands basic economics also.  Most don’t want to give away their money to a middleman (either a publisher or distributor), so why not give it to the author?  Return the profit to the creator of the goods and services!  What a concept.  Who can’t understand that logic?

    We want to make you the owner of the means of production.  You can even use it on your server.  Once you create, polish and market your work, you should earn the profits.  That’s our business model.  If you see us at the BEA in May, we’ll be the ones saying, “Me Tarzan.  You Jane.  Me want take you out of Amazon jungle!

    Authors with a Following Benefit Most from Mobile Marketing

    Followers are Entranced with Mobile Access

    We have discovered an interesting phenomenon during our conversions of independent authors to mobile publishing.  When they establish their Embellisher™ Mobile Publishing platform, the list of previous followers they had during their website presence quickly became more dedicated to the author and his/her work once they had an app to go to on their mobile devices.

    As a result, we did some research into why this happens, and we came up with a variety of responses from our authors and their readers.  The following are the main reasons given by authors and their followers as to why they became more dedicated to the author and his work after the conversion to mobile publishing:

  • Readers enjoyed the convenience of having the author’s work directly accessed by mobile device.
  • Readers could easily switch mobile devices while reading, keeping the place where they left off in the book they were reading.
  • The author’s brand was clearly recognizable to the reader inside a mobile application.
  • Authors enjoyed having more secure Digital Rights Management than on Amazon.
  • Followers appreciated the fact that most of the money they paid to buy the authors’ books inside the app went to the authors and not to middlemen.
  • Followers became much more active inside the Mobile Forum because it was dedicated exclusively to one author.  Places like Facebook and Goodreads were too big and too distracting.
  • Authors and their followers enjoyed having the instant editing that was available to their books and educational materials.
  • Newsletters and other promotions were sent by PhpList and were more secure and entertaining as a result.
  • Sales increased 30 to 100 percent after converting to mobile publishing because print, conventional eBooks, and enhanced (ePub3 multimedia) eBooks could all be created, marketed and sold inside the one mobile platform.
  • The authors also appreciate the help they receive from the staff at EMRE Publishing.  They are able to get their mobile platform up and running on their web servers in as little as 24 hours from the time they purchase it.  Self-Published authors who have several books in a series benefit most from converting to mobile publishing and marketing.  We hope you can experience the advantages of having all your publishing tasks in a single platform that you can take with you.  The myths about mobile marketing are not true, so visit us today.

     

    Using the Rifle for Your Book Promotion Job

    Video Training for Using the PhpList eMail Marketing Software

    Instructional Video on How to Rifle-in with an Opt-in Mailing List Program:

    Sample of eMail Promotion Campaign:

    Winner of the International Clue Mystery Awards

     

    All Books in This Series Selected by the Library Journal’s Self-E Program

  • Do you like short mysteries you can read in one sitting on your mobile device?
  • Do you like the option of having multimedia inside your mobile eReader?
  • Do you want to read the work of an award-winning author?
  • Follow these steps to begin reading the Detective Patrick James O’Malley Historical Steampunk Mysteries by Jim Musgrave:

     

  • Click here and register to access The Embellisher(TM) eReader.
  • Return to this page and click here to access your free copy of Forevermore, the mystery that begins it all.  Pat O’Malley, a decorated Civil War hero, is living inside Poe’s Cottage in the Bronx.  A vision of his former employer, Edgar Allan Poe, comes to him one stormy night.  O’Malley finds a strange note from Poe’s wife, Elizabeth.  The soldier-turned-detective decides to prove that Poe did not die in Baltimore as a drunk but may have been murdered.
  • If you liked the novella mystery, Forevermore, then you’ll really enjoy the enhanced version.  This ePub3 version includes insightful plot videos, Poe mystery games, and “choose your own plot” interactivity.  You can access the sample of this multimedia version here.
  • The second mystery in the series is Disappearance at Mount Sinai.  The wealthiest man in America is kidnapped in New York, and Det. Pat O’Malley has to track him down.  Access your eBook here.
  • Jane the Grabber brings O’Malley’s girlfriend, Rebecca Charming, to the fore.  Taken in their entirety, these three novels show the progression of Pat O’Malley from common citizen into a sleuth who must confront a time-traveling group that poses a world-wide threat. It is 1868, and one of the most devious and sinister madams in New York City is trying to take-over Rebecca Charming’s brothels.  Access this third novel in your cell phone or other mobile device here.
  • This fourth novel in the series thrusts O’Malley completely into the world of Steampunk.  Steam City Pirates was a Finalist in several international book awards, and it is a completely enhanced eBook.  It has originally created Steampunk music, an accompanying music playlist, and the superb artwork of Aryeh B. Bernabei.  You can view a sample of this multimedia ePub3 book here.
  •  

    Join Other Readers inside the Embellisher(TM) Mobile Forum

    If you’ve enjoyed this new experience in portable reading pleasure, please join us to talk about what you liked.  You can access our forum here.

    Finally, sign-up for future newsletters at the EMRE Publishing website.

    How to Create a Short Campaign inside Your PhpList Software:

    Me Tarzan, You Jane. Let’s Get These Publishers Out of the Amazon Jungles!

    Mobile Publishing as Told By a Futurist

    Book Promotion, Circa 2016

    I met Jane Friedman virtually through an interview she did with another publishing expert, Joanna Penn.  What attracted me to her futuristic discussion about where publishing is going was her assessment of the overall playing field for all authors and publishers.  We must do as General Dwight D. Eisenhower said was the way you become a good leader by “seeing which way the people are going and get in front of them.”

    This explains a lot of so-called “mysteries” concerning what’s happening with the big players in the publishing business.  Jane speaks of the “shadow world” of publishing.  This is the world of the independents.  We march to the beat of different drummer, and many of the big publishing players aren’t paying much attention to us.  However, as Jane points out, “I think they’re saying before 2019 or something. It’s really amazing. So basically to put cheap mobile and streaming Internet at, I think, 4G speed to every person on earth through balloons and through all this other stuff.”

    If the big players are going to streaming land, then you know the power paradigm will be shifting to those who can keep up with the speed required to promote and publish via mobile devices.  When I established my company a few years back, my intent was to create a completely mobile publishing platform that the author/publisher can take with him/her.  In effect, it’s a mobile-friendly way to do your business with your readers in a much more intimate and cost-conscious manner.  Thus, you have some “myths about mobile” that have been cropping up.  One of those myths says that “people are switching from reading eBooks to reading print copies of books.”  Not so.  If you take into consideration all the mobile device readers out there, the figures become astronomically in favor of the digital reader.

    The final take-away from this interview was the fact that Ms. Friedman recognizes the underlying “Holy Grail” for all publishers, including independents and self-publishers.  “It’s as simple as writing a book and building up a customer list.”  We at EMRE Publishing believe that both independents and the big publishers will be looking for better platforms to accomplish this same goal.  That’s why we’re in business.

    Mystery Readers Experience a New Enjoyment

    Winner of the International Clue Mystery Awards

     

    All Books in This Series Selected by the Library Journal’s Self-E Program

  • Do you like short mysteries you can read in one sitting on your mobile device?
  • Do you like the option of having multimedia inside your mobile eReader?
  • Do you want to read the work of an award-winning author?
  • Follow these steps to begin reading the Detective Patrick James O’Malley Historical Steampunk Mysteries by Jim Musgrave:

     

  • Click here and register to access The Embellisher(TM) eReader.
  • Return to this page and click here to access your free copy of Forevermore, the mystery that begins it all.  Pat O’Malley, a decorated Civil War hero, is living inside Poe’s Cottage in the Bronx.  A vision of his former employer, Edgar Allan Poe, comes to him one stormy night.  O’Malley finds a strange note from Poe’s wife, Elizabeth.  The soldier-turned-detective decides to prove that Poe did not die in Baltimore as a drunk but may have been murdered.
  • If you liked the novella mystery, Forevermore, then you’ll really enjoy the enhanced version.  This ePub3 version includes insightful plot videos, Poe mystery games, and “choose your own plot” interactivity.  You can access the sample of this multimedia version here.
  • The second mystery in the series is Disappearance at Mount Sinai.  The wealthiest man in America is kidnapped in New York, and Det. Pat O’Malley has to track him down.  Access your eBook here.
  • Jane the Grabber brings O’Malley’s girlfriend, Rebecca Charming, to the fore.  Taken in their entirety, these three novels show the progression of Pat O’Malley from common citizen into a sleuth who must confront a time-traveling group that poses a world-wide threat. It is 1868, and one of the most devious and sinister madams in New York City is trying to take-over Rebecca Charming’s brothels.  Access this third novel in your cell phone or other mobile device here.
  • This fourth novel in the series thrusts O’Malley completely into the world of Steampunk.  Steam City Pirates was a Finalist in several international book awards, and it is a completely enhanced eBook.  It has originally created Steampunk music, an accompanying music playlist, and the superb artwork of Aryeh B. Bernabei.  You can view a sample of this multimedia ePub3 book here.
  •  

    Join Other Readers inside the Embellisher(TM) Mobile Forum

    If you’ve enjoyed this new experience in portable reading pleasure, please join us to talk about what you liked.  You can access our forum here.

    Finally, sign-up for future newsletters at the EMRE Publishing website.

    How to Create a Short Campaign inside Your PhpList Software:

    Book Promotion, Circa 2016

    The Proof is Always in the Pudding

    proof-in-the-pudding11

    The Only Folks Making Money are the Book Promoters

    There was an interesting “scientific” article on Indies Unlimited by Bob Hammond.  Bob used his own money to test whether various so-called “book promotion experts” were able to sell his book placed on sale for .99 cents.  I was quite interested in his results because he actually spent money to obtain the answer as to whether or not sales can increase through this kind of promotion.  I was also interested in the comments section, as most of the respondents had similar results.  The indie authors lost money.

    Mobile Publishing App

    Why spend your hard-earned marketing dollars on something that doesn’t work?  In fact, the only promotion location that seems to have established any kind of good reputation with self-published authors is Bookbub.  However, most recently, even this respected venue has been “going for the gold” by loosening its quality standards to take-in more authors and their books.  Previously, they would require that the book pass their own scrutiny based on the numbers and kinds of positive reviews of the book that was requesting promotion, and they also charged quite a bit of money for said promotion.  These days, it seems, they have begun to allow for more promoters (and more profits).

    lasvegas

    If one uses logic, it stands to reason that this type of promotion would be like the odds in Vegas or even the lottery.  The House makes the most money, leaving the author (sadly) with empty pockets once again.  Why?  Because the readers only purchase books from authors they know and have read before.  How do they get to know an author?  Most of them get to know an author through a recommendation from a friend or relative.  I would even guess that Amazon reviews are being scrutinized even more carefully these days because of all the controversy surrounding “phony and paid-for reviews.”

    Therefore, what does the independent and self-published author do in order to bring the odds more in his or her favor?  It stands to reason that in order to get the best (and most honest) reviews, one must form a private and personally rewarding alliance with readers.  That’s why we invented the Embellisher™ Mobile Publishing App.  Here are the major reasons why promoting with our app gives you an advantage over other kinds of promotion:

  • The reader must opt-in to your private promotional venue.  In other words, they must like what they see before they decide to register.
  • You are in control of the message, even if it means allowing your reader to read a free full version of one of your books.
  • The reader only deals with you, the author, and the reader also realizes you are getting the majority of the royalty and not some other middle man.
  • Since most purchases happen through a customer’s mobile device (cell phone, iPad, tablet), your reader is more inclined to buy from you on their mobile device.
  • Since our app also includes social sharing (Facebook, Twitter and eMail), as well as an entire Mobile Forum (in the paid installation of our app), your readers become part of your private “family.”
  • No Risk, Free Trial Promo

    How would you like to be part of EMRE Publishing’s free, no risk promotional trial?  We will be collecting the data we get from you and whether or not your sales happen, and this data will be posted on our website for all indie authors to see.  The best part is that even though you have to do a little creative work, it will cost you nothing up-front to use our promotional tools.  We will be presenting our flagship product at the Book Expo America in Chicago on May 11, 12 and 13, and we want to show what our app can do.  You can be part of our presentation by being part of this free promotion.  We will even include your name and book title, if you give us permission to do so.

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