Tag Archives: business mobile

Sell Your Digital Books, Goods, and Services Directly to Mobile Customers

Tired of Paying Profits to Amazon and Others?

Get a free website location to join our “slow revolution” toward weaning ourselves off Amazon and all the other online eBook retailers.

What are you currently paying for a website?  If you can give us your domain information, we can point you to a new place to hang your hat.  EMRE Publishing wants you to learn how to gradually get away from giving your profits to Amazon and others.  You can begin by setting up your author online presence here.

Try it out for 30 days.*  A complete website, with WordPress, and a complete (empty) installation of the Embellisher eReader and Store, and (empty) Creator ePub3 Studio,  ready for you to use.  If you like what you have after the free trial, then pay your one-time fee.

*You must have a registered domain to qualify.  Also, you must discuss your goal(s) and business model with the owner, James Musgrave.

Here’s what you’ll get.  Compare it to what you now have and then make a choice:

  • Unlimited storage space for your media.
  • Php-enabled and contains WordPress website creation tools and plugin access.
  • You will have a private domain location and will not share with others.
  • Your site will have the security of SSL (Secure Sockets Layer) technology to make your direct sales to customers safe.
  • If you choose to enroll in our ePub3 Creator Studio Plan A, you can do what others have done to gradually “cut the cord” from Amazon.

All we need to move you into your new free location is the domain nameservers from your present host.  Send these namesservers to us and we’ll point them to your new website.  You can save the web pages from your old website and load them inside the new WordPress software we will have loaded inside your new domain presence.

Plan for Your Publishing and Marketing Future

You can keep your free website, and you don’t have to pay us anything for it in the future.  It’s yours to use as you please, with the usual caveats about doing business with unsavory people, sales of pornography, or the solicitation or sale/use of any product that encourages hatred or violence.

However, since we will be using our collective knowledge to attract new visitors, you may want to read on.  The idea we have is to increase your mailing list of followers in order to gradually break free of the middlemen like Amazon who take a lot of your sales profits.  This does not mean you cut them (or any other sales channels you might still have) out of the picture right now.

In fact, our whole concept is to use these channels until you have enough of a following (people on your mailing list) to begin selling directly to them on their mobile devices.  Why?  Because, by the year 2025, seventy-two percent of the world’s population will be doing all of their reading and/or purchasing on their mobile devices.

If you already have at least 100 email followers with whom you directly communicate, then read about our plans:

Optional Plan A

If you want the tools to create, market and sell directly to your list of email readers to their mobile devices, then please pay attention.

EMRE Publishing’s Plan A does the following for you:

  • We install the Embellisher (TM) eReader and Store directly to your new website.  You do nothing but use it on your domain, and it’s yours to keep forever, at no further cost.
  • A complete mobile sales platform that will allow you to sell directly to your customers.
  • One of the safest eBook platforms available to ensure your eBooks won’t get pirated.
  • Stripe Payment System built right into the platform (charges less than Paypal and Apple Pay).
  • A Forum component built into the platform so you can communicate with your clients in private.
  • Upgrade of your ePub3 Creator Studio to Author and Publisher status with full access to extra tutorials and templates.
  • A variety of marketing tutorials to show you how to sell to your clients using the platform’s features.
  • Unique publishing features so you can create ePub3 eBooks and multimedia product home and landing pages.
  • If you need a more tailored look for your business, then we can do that also.
  • A mobile sales platform that will allow you to sell and educate directly to your customers.

Optional Plan B

Some of our clients don’t have access to mailing list campaign software.  Therefore, we have included this optional plan.  It is a great deal because you’ll get to do “cooperative marketing campaigns” with other members who might write in a similar genre and have a mailing list to share which enhances your own.

These cooperative campaigns are the core of our future strategy.  The growth of direct sales to the client, reader and student depends upon growing your mailing list campaigns and the size of your client base.  Therefore, having access to a communal mailing list campaign software that you can use collectively (unlike software like MailChimp), makes your effort work more effectively with a higher return on your investment.

This email campaign software is Php-based, so you can easily use it inside your new website.

Also, you receive a private installation and ownership of the ePub3 Creator Studio.  This means you will have a private resource to allow other publishers and students to use your software.  You can even charge them for using it.

Ready to Begin?

You can begin by establishing your roots on our server with a new, cost-free web presence.  Email me, Jim Musgrave, and give me the login information of your domain host, or (if you can access it) give me the nameservers I can use to set you up with a new website.*

*Note:  Be sure to copy all the html pages from your old site so you can upload them into the WordPress software on your new site.

Read this detailed enhanced eBook to find out more.

Do you already know if you want to start selling your products directly to mobile clients?  Then, visit our payment options page.

EMRE Publishing Makes Life Easier for Authors and Publishers

The Underside of Reality

When I worked with engineers at Caltech’s Industrial Relations Center, the challenges were immense when it came to communicating how these technical people could do the job for the marketing and sales people who had little to no technical knowledge.  The problem is that even though authors and creators can envision possible uses for technology (in this case, digital technology), the people who actually implement the code to bring about these “visions” have a vocabulary and genius all their own.  Therefore, most of my job at EMRE Publishing is to make certain my authors and publishers are able to work closely with my genius computer programmers to create the best possible rendering of their vision on the pages of their ePub3 books. Wouldn’t you want the flexibility to design an eBook that looked like the one in the above video?

I like the metaphor that the late Alan Watts shared concerning reality.  On the surface, we can see the beauty of society in all its glory.  For example, a well written novel is like the top-side of an elaborate quilt;  it reads smoothly and doesn’t seem to make the experience of reading difficult.  However, if we turn this wonderful reality quilt over, we can see the underlying, seemingly chaotic reality that went into making this surface reality so beautiful.  We are therefore surprised to see a complex sequence of geometric patterns and trial and error sequences that go into making such a wonderful pattern on the top-side.  This is the world of creating an excellent eBook for the viewer.

I’m proud to introduce you to two of our computer developers at EMRE who are the weavers of the complex patterns beneath the resultant beauty of your creation, your ePub3 book.  Bas Van Stein, a PhD candidate in Computer Science at the prestigious Leiden University, the Netherlands, worked with me for over five years to develop our flagship product, the Embellisher (TM) ePub3 Mobile Publishing Platform.  I was able to communicate my vision to Bas, and he was able to explain to me how it could be done.  The final result is a revolutionary platform that makes the display of ePub3 a much more satisfying and secure experience for the publisher and the reader.

Today, I am proud to announce another member of our team who can work with you to see your vision become reality.  Ric Wright is the Engineering Director at the Readium Foundation.  Aha, you’re saying, what does that mean to me, an author or publisher of eBooks?  Well, since our entire platform was coded using the open source Readium eReader as a starting point, which Ric helped develop, it means when you get a project done with us, you’re getting the wizard behind the miracle of what Readium can do for you and your creative ideas.

For example, what if you wanted to design a hybrid video game and eBook? Well, since Ric actually teaches how to create 2D and 3D graphics and animations and place them inside ePub3 eBooks, he can do the coding you would need to implement your game inside the eBook!  He is, in fact, a software consultant, so working on such a project would be the proverbial “piece of cake” for him.

Aha, you’re saying.  Why can’t I just go to iBook and create my ePub3 with them?  After all, they provide all the tools I need to do it.  The “catch” is that since Apple is one of the greediest companies on the planet, you end up having to pay them once your creation is ready for distribution.  As this author found out, after reading the “fine print” of the legal agreement, he was basically turning over all publishing rights to Apple!  As any publisher or author can tell you, this is the kiss of death to owners of intellectual property.

Therefore, when you work with Ric, you’ll be working in complete confidence that your creation will remain yours to publish freely using our Embellisher (TM) system.  In fact, we’ll be contracting with you using an NDA (Non-Disclosure Agreement), so when your ideas become a reality, there can be no untoward “rip-offs.”  We use Github and Dropbox to securely keep all your developmental files.  In addition, your final product, the embellished eBook, will be inside one of the most secure eReaders available today.

Take a look at what genres we are working with to create ePub3 titles.  If you think your project fits, and you want to make the most money possible from your creation, then get in contact with us today.  You can also look at what Melcher Media has done for its clients.  If you have an idea for an interactive or embellished project, chances are you won’t have to pay what you’d have to pay Melcher because our overhead is a lot less!  Ric will be happy to make your acquaintance in order to start weaving your quilt from the underside of reality.

Samples of What We Can Do for You

B2C Publishing is the Business Model for the Next Mobile Generation

Best-SciFi-Books

With the advent of mobile devices, the playing field for authors and publishers is rapidly changing.  One of the most inspirational and profitable means of doing business with this new generation of buyers is through mobile application.  We all know the phrase “I’ve got an app for that.”  It’s probably one of the most popular aphorisms in the high tech community.  Now it’s coming to publishing with the success of mobile applications for publishers and authors.  In point of fact, the future business model will be to provide the customer with what they want instantly. Just like “flash travel,” our mobile publishing platform was developed specifically to sell directly to your customer, what is now known as “B2C” marketing.

The innovative aspect of B2C is that both push and pull marketing strategies can be used with a platform like the Embellisher™ Mobile Publishing and Marketing system.  As we in publishing have seen, the big publishing giants have used B2C to fight back against the $107 billion sales power of Amazon.  The whole ball game in the future, as has been seen by the popularity of sites like Wattpad, is how mobile the publisher can become for the customer.  In other words, the next generation of readers will want much more than what the present book publishing system is providing.  I want to give the reasons why our kind of system will pay dividends for those publishers and authors who want to put their investment dollars into a platform that will harness the power of mobile in the near future.

  • Apps and digital content are merging to give the reader a “private screening room” for branded publishers.
  • Quality publishing apps like the Embellisher™ will allow the author to promote additional products related to his/her expertise.  In other words, I often tell my clients to use their eBooks as a way to “hook” the potential reader (offering it for free is one example).  If you’re an expert who gives seminars or consulting work, then this could be eventual product and revenue streams you would want to maximize inside your app down the road.
  • Because most purchases online are made through the customer’s mobile device, having your own store built right inside your publishing app, the way it is in the Embellisher™, gives you much higher ROI and potential influence over your audience.
  • Branding through app allows you to establish a community of learners as well as a community of sharing human beings interested in whatever expertise or subject matter you have to bring to the table.  Many people are becoming more micro-managers with their lives.  Having an app for their specific reading needs is one more nail in the coffin of the old-fashioned way of doing business online.
  • Most of our clients enjoy this new community-based model of publishing their content.  The main difference is that they are able to choose the community they want to establish, whereas in the former business model, people like Amazon and the big publishers were the ones who established the types of communities and what they would discuss.  Of course, some businesses are establishing a community-based publishing model to make money, but we don’t believe this is ultimately in the best interests of the authors.

    We believe that once our clients pay for the technology and tools they need, it should be their decision to choose how they want to publish and create a business model based on the book or course they’re selling to the public.  In fact, this is the main reason why there’s such a revolt happening across the world against the giant corporations.  People realize that having the right technology is the key to their individual freedom as entrepreneurs, and they are utilizing this leverage to establish brands of their own.

    We like to discuss this new power you can have with each client separately.  We explain what our tools can do for you, but you decide how you can use them.  Please join us in discussions about improving our present model at our open forum.  We welcome your input and your business!

    Mobile Myths that Contribute to the Misunderstanding of Internet Marketing Strategies

    Five Myths about Mobile

    myth

    Today, the majority of Internet purchases by consumers is made through their mobile devices.  However, many businesses confuse having their website converted for mobile access with having an application developed to sell products to the mobile consumer.  I wanted to touch on the five major myths about using online mobile websites to convert customers versus having your products sold through careful planning on a mobile application.

    Myth 1:  Mobile Websites are Less Expensive and More Productive than Mobile Apps.

    It is very true that a business spends much less making a website “mobile friendly.”  However, there is one major difference that must be taken into consideration.  With a tailored application, a business has the ability to directly communicate with customers and “push” an entire campaign to the consumer via the web app.  This cannot be done on a website.

    Myth 2:  The Cost of a Mobile App is too Great versus the Business ROI

    It is true that a business that has an entire mobile application developed from scratch can pay hundreds of thousands of dollars.  However, in this age of specialization, many companies, such as my own, are doing the “heavy development” first and then charging the business much less for a tailored app.  Therefore, in effect, it takes a business much less time to recoup the investment and get into the black.

    Myth 3:  A Mobile Website Works on All Devices and Doesn’t Need to be Submitted to App Stores

    The fact is that many so-called “mobile friendly” websites have problems with access by mobile devices and even with access by different web browsers.  Here’s a site that publishes mistakes made by developers of mobile websites.  On the other hand, if a business has a website developed properly and tailors a specialized application for direct sales to consumers and clients, then the best of both worlds can be had.  This is especially true if the app comes at a reduced price, such as the EMRE Publishing Embellisher™ Mobile Creation, Publication and Marketing App.

    Myth 4:  Consumers Feel “Trapped” inside a Mobile App

    I wrote a blog about this topic, as I believe it was a problem five years ago.  Today, however, apps are seen as a way to access the best deals.  As long as the business plans its app campaign with the best deals in mind for the consumer, then there should be no problem with the user feeling trapped inside a sales gimmick machine.

    Myth 5:  More Sales are made in the Store, so why have a Mobile Presence?

    Another misnomer, as the fact is that 75% of in-store customers are now using their mobile devices to check pricesAlso, as apps can notify the consumer about the latest deals, having both a mobile website and application can be the best way to cover all the business bases.

    To conclude, a progressive business should allow for all methods of communications and marketing to take place.  Developing the website presence for mobile devices, together with a thrifty application from which your customers can get the most value, will make your brand stand-out from the competition and provide your clientele with the latest communications possible.