Tag Archives: choice of publishing

Publishers Lose Three Billion Dollars a Year from eBook Piracy

authors-against-ebook-piracy

The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy.  In other words, was the Digital Rights Management (DRM) any good?  This was an interesting question because this publisher was one of the largest eBook sellers in Israel, and he explained that his country has never had to contend with the Amazons of the world.

“I created my own sales channels for my publishers because I had to.  We never had Amazon or Kindle, so we have always had to sell our eBooks directly to our customers.”  He was also well aware of the piracy problem in America.  Since he didn’t relish “giving away” at least 30% to a middleman (Amazon) and, to add insult to injury, lose even more money through piracy and other kinds of theft, he was really happy that our mobile sales platform had a system that was almost impossible to hack into.

In addition, we were able to work with him to be certain our ePub Creator Studio worked properly with the Hebrew language.  Our platform was developed specifically using open source (our basic platform was programmed using the open source Readium project).  In fact, he first read about our platform at Readium.org, and he was intrigued.

Now that we are breaking out into the wider market of the United States and Canada, we want to emphasize that all of your creation and sales should be kept inside your Embellisher™ app platform.  Why?  Here are five of the most important reasons:

  • You don’t have to pay these middlemen to have your eBooks sold.
  • Your DRM is one of the most secure you can get as long as you don’t sell outside our platform.
  • You can market directly to your readers through our mobile app, and you can also build your mailing lists categorized according to the author and genre inside the app.
  •  When you sell all your eBooks by mobile device, you can also open up your options to use our education platform in order to market courses based on your eBook content.
  • You must always remember that when you decide to sell through the less-secure portals like Amazon and all the others, you are opening yourself up to piracy.  We believe the rifle B2C business model will work the best for independents and self-publishers in the world of mobile reading.
  • B2C Publishing is the Business Model for the Next Mobile Generation

    Best-SciFi-Books

    With the advent of mobile devices, the playing field for authors and publishers is rapidly changing.  One of the most inspirational and profitable means of doing business with this new generation of buyers is through mobile application.  We all know the phrase “I’ve got an app for that.”  It’s probably one of the most popular aphorisms in the high tech community.  Now it’s coming to publishing with the success of mobile applications for publishers and authors.  In point of fact, the future business model will be to provide the customer with what they want instantly. Just like “flash travel,” our mobile publishing platform was developed specifically to sell directly to your customer, what is now known as “B2C” marketing.

    The innovative aspect of B2C is that both push and pull marketing strategies can be used with a platform like the Embellisher™ Mobile Publishing and Marketing system.  As we in publishing have seen, the big publishing giants have used B2C to fight back against the $107 billion sales power of Amazon.  The whole ball game in the future, as has been seen by the popularity of sites like Wattpad, is how mobile the publisher can become for the customer.  In other words, the next generation of readers will want much more than what the present book publishing system is providing.  I want to give the reasons why our kind of system will pay dividends for those publishers and authors who want to put their investment dollars into a platform that will harness the power of mobile in the near future.

  • Apps and digital content are merging to give the reader a “private screening room” for branded publishers.
  • Quality publishing apps like the Embellisher™ will allow the author to promote additional products related to his/her expertise.  In other words, I often tell my clients to use their eBooks as a way to “hook” the potential reader (offering it for free is one example).  If you’re an expert who gives seminars or consulting work, then this could be eventual product and revenue streams you would want to maximize inside your app down the road.
  • Because most purchases online are made through the customer’s mobile device, having your own store built right inside your publishing app, the way it is in the Embellisher™, gives you much higher ROI and potential influence over your audience.
  • Branding through app allows you to establish a community of learners as well as a community of sharing human beings interested in whatever expertise or subject matter you have to bring to the table.  Many people are becoming more micro-managers with their lives.  Having an app for their specific reading needs is one more nail in the coffin of the old-fashioned way of doing business online.
  • Most of our clients enjoy this new community-based model of publishing their content.  The main difference is that they are able to choose the community they want to establish, whereas in the former business model, people like Amazon and the big publishers were the ones who established the types of communities and what they would discuss.  Of course, some businesses are establishing a community-based publishing model to make money, but we don’t believe this is ultimately in the best interests of the authors.

    We believe that once our clients pay for the technology and tools they need, it should be their decision to choose how they want to publish and create a business model based on the book or course they’re selling to the public.  In fact, this is the main reason why there’s such a revolt happening across the world against the giant corporations.  People realize that having the right technology is the key to their individual freedom as entrepreneurs, and they are utilizing this leverage to establish brands of their own.

    We like to discuss this new power you can have with each client separately.  We explain what our tools can do for you, but you decide how you can use them.  Please join us in discussions about improving our present model at our open forum.  We welcome your input and your business!

    Three New Embellisher (TM) Mobile Publishing Platform Installations

    We’re gearing up for the Book Expo America, 2016 in May.  That means we’ll be running some specials, and we’re also streamlining our unique platform for our new clientele.  As a result, there will be three types of Embellisher™ Mobile Publishing Platform installations available to self-published authors, teachers, and large publishers/distributors of eBooks.  Our clients will be able to download the complete installation and follow the directions included.  They will also have the excellent technical assistance of our developer, Bas Van Stein, who will also be working with clients to “brand” the installation to the owner’s “look and feel.”  Once licensed, the platform can be up and open for business in 24 hours.  Here’s a brief description of the three installations that will be available for download:

  • Standard Installation:

    One publisher and one administrator included. All others are designated as readers and cannot create or sell eBooks in the Studio/Store. Both conventional and multimedia (ePub3) books can be created, sold and downloaded. Perfect for the self-published author who wants to have a quick way to brand him/her self and have a way to publish and market directly to readers through a cross-platform mobile platform. This installs on the server of the client with assistance of our technologist.

  • Turnkey Installation:

    One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. This is for the self-published author or teacher who wants to team-up with authors or teachers of the same genre or subject area/discipline. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.

  • Exclusive Turnkey Installation:

    One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. All publishers/authors/readers can upload private eBooks into the studio and eReader. This is for the self-published author or teacher with many books who wants to team-up with authors or teachers of the same genre or subject area/discipline. It is also for the large company or entrepreneur who wants to turn over marketing and eBook creation to his/her authors/publishers. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.

  • The movement against what the Smashwords CEO called “a monopoly preventing free expression” has begun against Amazon.  We believe our product will help publishers and enterprising authors to gain a foothold in this battle to take-back the author/reader relationship.  Our platform is the only mobile platform that permits publishers to run a complete publishing business through their cell phone, iPad and tablet.  No more middlemen to take 30% off the top.  No more piling your books into “all you can devour” buffets like Kindle Unlimited.  Our clients work hard to establish the best relationships they can with their readers and students.  They expect to receive the majority of the profits as well.

    If you’ll be in Chicago on May 11, 12, and 13, please stop by our booth:  872A.  We’ll be wearing tee-shirts like these:

    Tarzan FrontTarzan Back

     

    3 Methods for Online Publishing: Choose the Right Method to Publish Your Book

    Traditional Publishing

    This used to be the dream of every author.  Getting a manuscript you wrote published by one of the major publishing houses (back then, there were hundreds of them) was a ticket to getting an advance payment and possible royalties (a percentage of what the book earned on the open market).  Today, getting an advance is about all you’ll receive with one of the only five major publishers still in business.  The advances, except for a minuscule number, receive an average of $5,000 total, but many are much less.  In addition, more authors are expected to go through the agent process, the marketing process (as in you have to cover the costs), and the sales process (as in if your book doesn’t sell a lot then you lose out on your next deal).  Since the publisher controls most of the action (cover and prepress as well as any big marketing expenses), you have very little say in what goes into the final product.  Some authors enjoy the security of this process, but many have increasingly been turning to the next two options to publish a book.

    Self-Publishing

    This option allows the author to control every step of the publishing process (and pay for them as well).  The reward is that you collect 100% of the profits made from your distribution of the book.  The drawback is that you are risking your own money, and you may end up with nothing or less than nothing.  However, since eBooks and print-on-demand allow authors to keep their titles in circulation virtually forever, some kind of future profit can be made if you’re young enough!  Also, you learn a lot during the accomplishment of the different phases of publishing, and this learning experience is invaluable.  The biggest problems self-publishers have are not having professionally edited and artistically rendered content.  Anybody can publish on Amazon (and it shows!), but only those books that have professionally rendered covers, content and marketing techniques ever make any money in the long run.

    Hybrid Publishing

    The last of these publishing options is known as hybrid publishing, which combines the benefits of self-publishing with the distribution power and quality of a traditional publisher. Authors invest in the production of their book in exchange for creative control, retaining the rights to their work, and higher royalties (20-35% of the cover price for books distributed through a retailer and 100% of the cover price for books sold directly by the author).

    Most hybrid publishers accept submissions directly from the author and allow them to maintain ownership over the creative process including packaging, branding, and all publication rights. They also provide full editorial, design, marketing, and distribution services. The time-to-market is relatively short (usually less than a year) and hybrid publishers will keep a book in the market beyond the standard 3-6 months allowed by traditional publishers.

    Because of their adherence to quality and powerful distribution, hybrid publishers require a greater investment than self-publishers, but provide competitive quality, credibility, and access to national and specialty retailers, which is a tremendous benefit for those authors looking to build a national brand.

    Regardless of which publishing method you choose, take time to explore your options and analyze the benefits and challenges of each in helping you to achieve your goals. EMRE Publishing, LLC is one of the best hybrid publishers because we work with the author from the first creative idea until the final published book.  We also give our authors a three-pronged marketing approach by selling directly to their niche audiences using our Embellisher™ “3-in-1” App, which contains a mobile ePub Creator’s Studio, an Author and Reader Direct Mobile Communicator, and a full range of marketing and sales tools built right into the installation.  In addition, our authors’ books are marketed through our Vearsa distribution system to over 1,000 online retailers and over 65,000 libraries around the world.  We can create inexpensive print and hard copies as well as multimedia ePub3 eBooks to give our authors an additional “power house” of marketing forces to work for them 24/7.