The “Dirty Dozen” Steps before Going Digital
Even if you’ve never done any digital conversions or worked in the printing industry, you do realize how important becoming mobile is in today’s moving world. People are fast switching to their mobile devices for digital content, and Google has just announced that it will be giving mobile content priority over other types of content. Here are the most important things to do before you decide to go digital in a mobile way:
1. Do Your Research
Focus on the markets you wish to reach with your content. Let’s face it; it’s useless for you to put your content into digital format unless you’re going to have people who need to read it. Thank goodness, most businesses today understand the value of digitizing their content, but many don’t ask their clients whether or not they would like to access materials by their mobile devices. This is the key. Ask them by using a survey or questionnaire before you
begin to produce your content. We think you’ll be amazed at what they’ll tell you. Most users find it very convenient to use their Smart phones and tablets for business needs, and they are even beginning to read their books on these devices as well!
2. Upgrade Your Content
Most digital content that engages the reader is more successful than the usually “passive” words on the page. This is a fact publishers must face to be successful with their published content. If you can plan to feature documents that allow for audio, video and interactive content, you will have placed yourself well ahead of the pack. The Embellisher Mobile Marketing System can give you the ability to produce that content in an “all-in-one” app. It can be on your site or ours. The suite of tools are an easy way to upgrade your present content into media-rich and interactive content. Better yet, we can show you how to do it.
3. Don’t Forget Your Advertising Clients
New publishers to digital media often forget that their advertisers want to upgrade along with you. Therefore, when you upgrade your content, you should also upgrade the ads. Did you know, for example, that ads placed inside the Embellisher™ Mobile Marketing System can be tracked by Google Analytics much more easily and with more chances for being recognized by search engines than the “flip books” produced by many of our competitors like Realviewdigital. Flip books only allow for image ads, which means they can only give “alt text” references. In the Embellisher™, conversely, we can assign your ads with HTML and CSS. The HTML and CSS technique is something we use to add advertising to publications. Advertisements are searchable inside the title when someone is reading a newspaper or magazine and sees a perfume advertisement but can only remember the item’s description or advertiser’s slogan. With the Embellisher™ system, they would be able to find that advertisement through search, but not so with ads inside ISSU or Realviewdigital ads.
4. Speaking of SEO
When you have a digital publication inside an app like the Embellisher™, your search engine optimization (SEO) is already included. We spend a lot of time and effort doing this, and when you upload your eBook into our app it instantly becomes searchable by Google and all the other major search engines. For example, our ranking is #1 on Google for the words “best epub3 ereader.” That means when your publication is in our app the person who searches on Google for those key words will immediately get referred to our eReader app! Of course, it’s always good to maximize your own website with SEO, and this is especially important when you’ve chosen to do the complete installation of our system on your site. Our SEO expert, Deepak, can assist you with that as well.
5. Remember to Opt for Optional Downloads
Many times, new digital publishers don’t realize they should provide optional formats to their readers. In other words, they may be on a device that only reads .pdf and not .epub. By having our system include its own eReader, you won’t have that problem. However, we do allow you to download your carefully created multimedia eBook in other formats: .pdf, .mobi, and .epub. Although, it must be understood that unless your reader uses our eReader she won’t be able to access the video content inside her eReader. But .epub3 formatting is not being supported freely by Amazon or Apple. They like to keep the profits, don’t you see? We at EMRE Publishing want you to receive those profits, so that’s why we have our dedicated eReader.
6. Prepare .pdf Files Properly
Make certain that your PDF has been correctly formatted for online. To avoid color inconsistencies when your pages are converted, set your color model to RGB and not CMYK when you export to PDF. When it comes to selecting a suitable font to use, it is highly recommended for epublishing that you steer clear of fonts that are either too small, too fine, too condensed, or too pale in color. Body copy should be created at 12-14 point font. When picking a color
scheme keep in mind that contrast is important, especially when publishing for online.
7. Keep Page Sizes Consistent
We provide a host of free templates with which you can format your inside pages. With a template already formatted for you, you will not prepare pages that look inconsistent. You must always balance the pages when you place videos or graphics on them. Often times, it is best to hold to a consistent style for all the pages in your digital book.
8. Keep Your Brand Consistent in All Your Print and Digital Documents
Since you work hard to establish a brand, you must also work hard to use this brand on all your website pages as well as inside your digital documents. Using a company logo, design and even keeping a CSS Style Sheet can do much to improve the reader’s recognition that they’re buying only from you—a
9. Keep a Happy Medium between Reader Engagement and Non-Engagement
One of the worst things a new digital entrepreneur can do is to spam the prospective reader or client with too much of anything. Advertisements, emails or videos all amount to the same thing if they’re done too frequently or plastered all over a digital page. Less is often—truly—more in the digital world. Not only are readers’ attention spans reduced online, they are frequently adverse to any kind of extra messages from one company or an individual. Plan your
message carefully, and if you’re not certain whether something will be accepted or not, you can always ask your reader because our suite of marketing tools also includes an “Author and Reader Forum” inside your installation.
10. Understand the Technology You’re Using
Even though we provide personal counseling with our prospective clients as well as online classes, we advise all of our potential digital publishers to be familiar with the scope and vision of their enterprise and what they specifically need to publish. EMRE publishes a competition comparison sheet for that reason. Many of our clients believe our price is “too good to be true,” but after they realize we have the interests of independents at heart (our founder and president is a successful indie author and former Caltech professor), they appreciate that we want to charge what is fair to the independent publisher, with no greed attached. We understand the complex technology underlying the creation of ePub3 formatted eBooks, so we also know how to teach you how to create them.
11. Use a Happy Medium in Digital Interactivity
Again, less is quite often more in the digital arena. Some of the most successful digital publications have been created with a “less is more” approach to using media. The same holds true for interactive content. Think of the successful arena of interactive content, the Children’s eBook. One of the most popular was a little digital tome called “Alice in Wonderland.” Mostly, it moved—a lot—with the reader along for the ride, so to speak. By the way, this type of interactivity would be impossible in platforms like ISSU or even Realview. Only the Embellisher™ has the tools to
make an eBook like Alice happen.
12. Market, Market, and Market Your Creation Some More
Although we at EMRE Publishing try to do all the heavy lifting when it comes to marketing, the fact of the matter is that any creator of applications knows he is a snake oil salesman if he tells or sells a client a “bag of paid marketing tricks.” The other eleven steps in this article were written because most people who want to digitize their content are not technically inclined. However, everybody should understand the bedrock warning of being a good consumer:
caveat emptor. The buyer must beware of any “too good to be true” claims.
We already mentioned our $50 total self-install price for the complete Embellisher™ Mobile Marketing System. Another “too good to be true” offer that is actually quite true is that business people who expend the most time and effort on marketing what they’ve created are the ones who become successful. First, you must believe you have a good product. Then, you must provide your creative people with tools like the Embellisher™ suite of marketing tools and train them to use them. If they know your vision and what you believe is the best sell to your clientele, then they will create a winning multimedia eBook that wins you customers. Just remember that we’re here to assist you every step of the way.