Tag Archives: epub3 publication

Authors are Becoming ePub3 Creators with the Embellisher (TM) Platform

EMRE Publishing, LLC for authors

Authors and/or publishers who want to develop an eBook in the latest ePub3 formatting work with us daily to see their creations come to life.  In this article, you can see the nine things you need to know about using ePub3 formatting.  In these three free books, you can learn about how ePub3 works in a hands-on, practical way.

Now, what if I told you that you don’t have to be technically able to do all the tricks listed in these books?  In fact, we have developers and coders who’ve spent many thousands of hours working on projects that accomplish these feats of daring do, and unless you are a computer engineer, chances are you won’t learn the skills needed to do what you want.

That’s where EMRE Publishing can step-in and relieve the stress from you.  Although we do suggest you first become familiar with what you can and cannot do with ePub3, it is not a total necessity.  If you’re an author who wants to experiment with a new writing project that can make your work have a lot of extra “pop,” then ePub3 is right for you.  I am specifically suggesting that ePub3 will be most beneficial to authors who write in the following genres:

  • Education textbooks.
  • Self-Help and Inspirational non-fiction.
  • Historical non-fiction and Historical fiction.
  • Children’s interactive books.
  • Choose-your-own adventures and mysteries.
  • Interactive Romance and Erotica.
  • Adventure non-fiction and fiction.
  • Military non-fiction and fiction.
  • All of these types of books lend themselves to incorporating the cool applications in ePub3 technology and interior design.  If you have an idea for adding this technology to your next project, in order to create a professional-looking enhanced (or, as we like to call it “embellished”) title, then contact us today.

    Here’s how we’ll work with you:

  •  First, we’ll get a general idea of what your project is about and what you want to do inside the book.
  • Next, we’ll put you in touch with an experienced ePub3 developer and designer who can create the specific “look and feel” of your project.
  • After our developer gets an idea of what kind of time frame he/she would need to complete your project, we will get back to you with a cost estimate.
  • Finally, the developer will discuss your project’s workflows and how to submit the details of what you want your project to do for reader in a very linear way.  Our computer engineers are very literal minded, so they will need to know exactly what you want the page to do (thus, the “suggestion” that you first become familiar with ePub3 techniques).
  • You pay 1/2 of the cost, and the second 1/2 payment will come once you are satisfied the project is meeting your requirements.  We require a paid fee for work accomplished, based on the time spent by the engineer on your project, should you wish to terminate the project.
  • If you’re interested in getting your next writing project done using the latest ePub3 formatting and technology, just ePub3 technology for authorscontact us.  We’ll discuss it with you in detail to get you enthused about what kinds of things you can do.  Your creative wheels deserve a nice “hard body” running under them, and you’ll be pleasantly surprised by the way we can make it happen.

    And, if you happen to be a computer engineer or developer, then our Embellisher (TM) platform, for $40, should be enough to get you going!

    David and Goliath: Independent Authors and Publishers Versus the Conglomerate Book Model

    david_vs_goliath_color_comp_wip_by_nickhuddlestonartist-d68tsu1

    How Mobile Publishing Can Save the Future of the Independents

    When I began working with the largest eBook distributor in Israel, Yaron Goldstein, one of the first things he told me was that the Israeli publishing community had never experienced the  phenomenon of Amazon and eBooks.  In other words, there was no rise of the giant conglomerate to attempt the take-over of the digital reading market the way it had happened in the United States.  Mr. Goldstein put it rather simply to me, however, when he said, “Why should I give 30% of my money to Amazon?”  Why, indeed!

    There was a lot made about the “Netflix for books” business model.  Perhaps Smashwords spoke most coherently about it.  Of course, they had signed a deal with Oyster, one of the outfits that offers the “all you can read buffet.”  Hugh Howey, the former indie supporter came out in favor of the Amazon Kindle Unlimited experience for the reader and author.  Of course, he was one of the “lucky ones” to receive a “non-exclusive” contract agreement to sell his titles through Amazon.  Even the Huffington Post came out with the article to assess the overall playing field for the author in these days of “streaming content.”

    Yaron and I are working together to provide a better model for authors.  Our model says that mobile publishing is the only way indies can stay competitive against this tidal wave of greedy profiteers in the “land of the corporate giants.”  Make no mistake.  The authors are the ones losing out in the long run with the corporate business model.  It’s basic economics.  Karl Marx even talks about it in Das Capital.  If the business person (yes, an author is also a business person) does not own the means of production, then he will always remain subservient to the overlord.  What is never discussed in these articles about Safari, Oyster, Scribd, Kindle Unlimited and Playster, is the fact that they own the means of production.  In other words, without the ability to create and distribute your own intellectual property, independent authors will remain patsies to the Goliaths in this world.

    My company, EMRE Publishing, LLC and its product, the Embellisher™ Mobile Publishing and Marketing platform, is the David who can fight this Goliath.  Our slingshot is what will give our clients the edge.  Mobile distribution of books allows authors to become the controllers of their destinies.  No other means of getting your books in front of readers’ eyeballs will allow you to collect 100% of the profits directly into your bank account the way our platform does.  This is the main reason Yaron came on board, and this is why we’re willing to work with any independent who wants to experience the freedom of getting their “ducks in a row” in order to establish a brand that won’t be taken under by the conglomerate model of book sales looming on the horizon.

    What the “big boys” won’t tell authors is the fact that, with the right technology, they can compete.  Well, guess who’s telling you and giving the chance to compete?  Will you become a David and fight the Goliath?  Or, will you get a non-exclusive contract to sell your eBooks on Amazon’s (or any other system) business model?  Fat chance.  You had better already sold several million copies, dude.  At least with our mobile publishing model, you stand a chance at rifling-in and reaching your audience.  And, once you entertain them with multimedia, a good story and your fascinating charm, you’ll have them forever.  The public understands basic economics also.  Most don’t want to give away their money to a middleman (either a publisher or distributor), so why not give it to the author?  Return the profit to the creator of the goods and services!  What a concept.  Who can’t understand that logic?

    We want to make you the owner of the means of production.  You can even use it on your server.  Once you create, polish and market your work, you should earn the profits.  That’s our business model.  If you see us at the BEA in May, we’ll be the ones saying, “Me Tarzan.  You Jane.  Me want take you out of Amazon jungle!

    Me Tarzan, You Jane. Let’s Get These Publishers Out of the Amazon Jungles!

    Mobile Publishing as Told By a Futurist

    Book Promotion, Circa 2016

    I met Jane Friedman virtually through an interview she did with another publishing expert, Joanna Penn.  What attracted me to her futuristic discussion about where publishing is going was her assessment of the overall playing field for all authors and publishers.  We must do as General Dwight D. Eisenhower said was the way you become a good leader by “seeing which way the people are going and get in front of them.”

    This explains a lot of so-called “mysteries” concerning what’s happening with the big players in the publishing business.  Jane speaks of the “shadow world” of publishing.  This is the world of the independents.  We march to the beat of different drummer, and many of the big publishing players aren’t paying much attention to us.  However, as Jane points out, “I think they’re saying before 2019 or something. It’s really amazing. So basically to put cheap mobile and streaming Internet at, I think, 4G speed to every person on earth through balloons and through all this other stuff.”

    If the big players are going to streaming land, then you know the power paradigm will be shifting to those who can keep up with the speed required to promote and publish via mobile devices.  When I established my company a few years back, my intent was to create a completely mobile publishing platform that the author/publisher can take with him/her.  In effect, it’s a mobile-friendly way to do your business with your readers in a much more intimate and cost-conscious manner.  Thus, you have some “myths about mobile” that have been cropping up.  One of those myths says that “people are switching from reading eBooks to reading print copies of books.”  Not so.  If you take into consideration all the mobile device readers out there, the figures become astronomically in favor of the digital reader.

    The final take-away from this interview was the fact that Ms. Friedman recognizes the underlying “Holy Grail” for all publishers, including independents and self-publishers.  “It’s as simple as writing a book and building up a customer list.”  We at EMRE Publishing believe that both independents and the big publishers will be looking for better platforms to accomplish this same goal.  That’s why we’re in business.

    The Future of Publishing

    Nose inside a book

    Scams versus Plans

    There is one common denominator that all scam artists, publishers and self-publishers have in common:  we all want to make money.   Continue reading The Future of Publishing

    Simplify, Simplify

    thoreau
    I’d just read a list of 10 stupid mistakes business people make written by coach Wendy Stevens, and then I was talking to my wife, Ellen, a fellow Boomer and person who is a normal consumer of digital information.  I needed to explain to Ellen how my product is providing value to my customers.   I needed to explain it in a way that would make Henry David Thoreau, the patron saint of Baby Boomers, proud.  Thoreau told people that in order to appreciate Nature (meaning the totality of existence) they must learn to “simplify” that existence as much as humanly possible.

     

    Okay, so Wendy called me on my stupidity (I was busy making a lot of the mistakes on her list), and my wife got me talking out loud about the true value I see in my product.  The result is my own list of 10 Reasons Why the Embellisher™ Mobile Creation, Marketing and Distribution System is a Value to Publishers:

     

    1.  It’s portable.  In other words, when you use other methods of creating eBooks, buying eBooks and selling eBooks, you have to hassle through a lot of “not-so-simple” logins, separate devices, and other confusing (to the non-nerd) steps in order to read an eBook.  The Embellisher™ system is a mobile app that contains everything a publisher and his readership needs to enjoy both conventional and enhanced (embellished) eBooks.

    2.  The value of delivery to the end consumer:  a reader of digital content.  The reader gets to experience exactly what the author/publisher intends to deliver.  Not only that but the eBook can be in conventional (ePub2 format, .mobi Kindle format, or .pdf Adobe Reader format) as well as the cutting-edge ePub3 format.  And, if they wish, they can push a button to order the print-on-demand version of the book and have it shipped to them. There are no “middlemen” taking a slice out of that business experience, as in a gatekeeper’s fee or as in confusing extra logins and deliveries to different devices.  The communication is between the publisher and the reader–scratch off those sneaky middlemen!

    3.  The value of the editing experience done right:  a reader of digital content in the Embellisher™ system gets to view instant revisions made over a cross-platform mobile network.  When the publisher changes something, the subscriber sees it–no lengthy waits for uploads, approvals, dis-approvals, and confusing downloads.  The corrected version instantly appears in the reader’s library, ready to read the next installment or to read the notice of a new installment to enjoy.  This saves both the creator Publisher and the reader consumers both time and money.

    4.  The value of intimacy.  All other publishing systems require the author and his reader to be located inside separate spaces in the digital universe.  We have solved this problem of lack of intimacy and privacy by including an Author and Reader Forum right inside the same mobile application.  The forum has all the features of a Goodreads, but the reader and author are not relegated to a separate group within a much larger playing field of authors and readers.  The communication is between one author and his subscribed readers–not between thousands of “Goodreads Authors” and the distracted readers who subscribe to Goodreads.com.  Again, this saves the publisher and reader a lot of communication headaches as well as making the sending and receiving of digital content a private and meaningfully simple affair.   Thoreau would be proud!

    5.  The value of keeping authors and readers happy.  The main problem of reading digital content, as we see at EMRE, is the fact that all those proprietors of information want you to be locked-in to their hardware, their software and their mobile systems in order to make the biggest profit.  What has resulted is more confusion and less happiness.  Not only have authors become less happy with the Amazon way of delivering their “babies,” their creative eBooks, the publishers who represent them have begun to sell directly to those same eReaders–bypassing the Amazonian experience completely.  We, too, are members of this rebellion.  We want to also make the creating and reading experience even simpler by keeping it inside one app and delivering all the content (even print) to keep the reader happy.

    6.  The value of promotion.  I wrote a separate Slideshare about the way our Embellisher™ is a simple and effective way to market eBooks.  In fact, this value is so important that I’m holding frequent webinars and teaching online courses about it.  Once again, the value is in the fact that since we’re a mobile app, the author can take it with him/her to work on the run, so to speak.  The total privacy is the factor that our competition does not have, and it makes our system more valuable to the publisher.

    7.  The value of marketing the final products:  the eBooks.  Once again, I found this value so important that I wrote a separate Slideshare on the topic.   The “big 5” makes this aspect of the business the cornerstone of their enterprise, and yet they are not spending the money to innovate digitally the way we have at EMRE Publishing.  They simply give the author a website and a book page and tell them, “Go ahead, make your own promotions.”  Little time, money or educational effort is spent to train their authors on how to use the digital marketing tools properly.  We do this, and it does pay off in more sales, more intimacy between the author and reader, and a happier reader experience.

    8.  The value of being on the cutting edge of new technology.  You guessed it?  Yep, I wrote a blog about this one valuable feature of our product:  ePub3 technology.  This is important to the publisher because once your authors are trained properly about how to create ePub3 “calling cards,” they will also learn to tailor their messages to fit their genre or “brand.”  Big 5 publishers often forget that each author should be given the respect of being a brand unto him or her self.  In fact, this was one of the main reasons I switched from publishing through traditional publishers to building a platform to publish independently–with the most value in mind.  Therefore, all authors in our system are trained to understand they are promoting their creative work and their overall brand (their uniqueness).  They are not, in effect, corporate clones.  They are creative artists.

    9.  The value of growing the publisher’s brand.  When a publisher purchases a tailored installation of our system, he or she receives much more than a piece of cold software.  No, we provide the human training and the motivation to realize the importance of giving independent authors the respect they deserve.  We want our publishers to send their authors to school before installing our system.  That’s why we created the online courses, online tutorials, and online webinars.  I learned when I taught through the Caltech Industrial Relations Center that the successful companies relied on training to make their teams successful.  We don’t sell our products to publishers unless they completely understand the importance of training to their publishing business.

    10. The value of saving money.  I left this one for last because it’s usually the value that publishers look for first when they are deciding upon a new technology that changes things the way ours does.  Remember the value of planning and preparation?  It began back in the days of Quality Circles Management, and ended with the death of the professor I got to know personally, Peter F. Drucker, and his “knowledge workers.”  Sure, you have to spend some money up-front to train your authors to use the promotional tools and to create using our ePub3 Creator Studio.  But once the assembly line is in place, the products you will be creating will have a much more streamlined, efficient and cost-saving value to the eReader and to the author.  Sadly, the “big 5” have given that effectiveness to a limited stable of “star authors,” but we aim to change that in a hurry.  Are you with us?

    CEO Jim Musgrave
          CEO Jim Musgrave