Tag Archives: epub3 reading

EMRE Publishing Makes Life Easier for Authors and Publishers

The Underside of Reality

When I worked with engineers at Caltech’s Industrial Relations Center, the challenges were immense when it came to communicating how these technical people could do the job for the marketing and sales people who had little to no technical knowledge.  The problem is that even though authors and creators can envision possible uses for technology (in this case, digital technology), the people who actually implement the code to bring about these “visions” have a vocabulary and genius all their own.  Therefore, most of my job at EMRE Publishing is to make certain my authors and publishers are able to work closely with my genius computer programmers to create the best possible rendering of their vision on the pages of their ePub3 books. Wouldn’t you want the flexibility to design an eBook that looked like the one in the above video?

I like the metaphor that the late Alan Watts shared concerning reality.  On the surface, we can see the beauty of society in all its glory.  For example, a well written novel is like the top-side of an elaborate quilt;  it reads smoothly and doesn’t seem to make the experience of reading difficult.  However, if we turn this wonderful reality quilt over, we can see the underlying, seemingly chaotic reality that went into making this surface reality so beautiful.  We are therefore surprised to see a complex sequence of geometric patterns and trial and error sequences that go into making such a wonderful pattern on the top-side.  This is the world of creating an excellent eBook for the viewer.

I’m proud to introduce you to two of our computer developers at EMRE who are the weavers of the complex patterns beneath the resultant beauty of your creation, your ePub3 book.  Bas Van Stein, a PhD candidate in Computer Science at the prestigious Leiden University, the Netherlands, worked with me for over five years to develop our flagship product, the Embellisher (TM) ePub3 Mobile Publishing Platform.  I was able to communicate my vision to Bas, and he was able to explain to me how it could be done.  The final result is a revolutionary platform that makes the display of ePub3 a much more satisfying and secure experience for the publisher and the reader.

Today, I am proud to announce another member of our team who can work with you to see your vision become reality.  Ric Wright is the Engineering Director at the Readium Foundation.  Aha, you’re saying, what does that mean to me, an author or publisher of eBooks?  Well, since our entire platform was coded using the open source Readium eReader as a starting point, which Ric helped develop, it means when you get a project done with us, you’re getting the wizard behind the miracle of what Readium can do for you and your creative ideas.

For example, what if you wanted to design a hybrid video game and eBook? Well, since Ric actually teaches how to create 2D and 3D graphics and animations and place them inside ePub3 eBooks, he can do the coding you would need to implement your game inside the eBook!  He is, in fact, a software consultant, so working on such a project would be the proverbial “piece of cake” for him.

Aha, you’re saying.  Why can’t I just go to iBook and create my ePub3 with them?  After all, they provide all the tools I need to do it.  The “catch” is that since Apple is one of the greediest companies on the planet, you end up having to pay them once your creation is ready for distribution.  As this author found out, after reading the “fine print” of the legal agreement, he was basically turning over all publishing rights to Apple!  As any publisher or author can tell you, this is the kiss of death to owners of intellectual property.

Therefore, when you work with Ric, you’ll be working in complete confidence that your creation will remain yours to publish freely using our Embellisher (TM) system.  In fact, we’ll be contracting with you using an NDA (Non-Disclosure Agreement), so when your ideas become a reality, there can be no untoward “rip-offs.”  We use Github and Dropbox to securely keep all your developmental files.  In addition, your final product, the embellished eBook, will be inside one of the most secure eReaders available today.

Take a look at what genres we are working with to create ePub3 titles.  If you think your project fits, and you want to make the most money possible from your creation, then get in contact with us today.  You can also look at what Melcher Media has done for its clients.  If you have an idea for an interactive or embellished project, chances are you won’t have to pay what you’d have to pay Melcher because our overhead is a lot less!  Ric will be happy to make your acquaintance in order to start weaving your quilt from the underside of reality.

Samples of What We Can Do for You

Why Apps + eBooks = Money

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Any enterprising person can critically think about how to publish a best-selling book and come up with some very basic premises about how it should be done:

  • The content of the book should be interesting to the specific audience.  Let’s face it, unless you write Gone with the Wind, you’re not going to be popular with all audiences.  Therefore, you should narrow your audience down to those who will be interested in your subject matter.  For example, if I write a book about investing in stock, then I must get an audience that appreciates how stocks are bought and sold and who have the money to gamble.
  • Since publishers are losing over three billion dollars to online pirates who steal content, I would want to sell my eBooks in a secure environment.  Although every eBook can be hacked, there are ways to reduce the numbers of hackers who would want to take the time and perform the exercise.  Just as a burglar usually doesn’t try to break into a locked home, so too does a hacker look for the easiest eBook he/she can exploit.
  • Even if you have content that is going to sell a million copies, the real money is made when you are able to build an audience that will diligently follow your series of books on whatever subject.  Guys like James Patterson and Hugh Howey (fiction authors from the commercial and indie sides of the business), have proven this can be done.
  • You want to have the tools to create, publish and market your eBooks so they stay in front of the audience for whom you have written.  Most people can Google the topic of eBook publication, and come up with great resources.

The missing factor in this scenario, as in most publishing efforts, is how much marketing expense, and how often do you need to spend that money to get your name and publications out there?  Do you want to shotgun your money to the major media?  Probably not, as it would defeat the very premise of having a limited or niche audience.  Do you want to use standard TV and print advertising?  Again, probably not, as you also are aware that people who read eBooks exist online and are digital fanatics.

b2c ecommerceTherefore, what if I told you that the best way to reach and keep your niche audience is to develop your eBook, market your eBook and sell your eBook, right from the same application platform?  My business was to create such a platform and my Embellisher™ is rolling out to the general publishing public at the May 11-13, 2016 Book Expo America.  As an independent author, who has won awards for his fiction, I wanted fellow authors to receive the best application to make money from their hard work.  I knew it wasn’t through Amazon or the fact that middlemen in the publishing world are presently reaping at least a 30% share of your book’s price just for placing it up on an international platform to be sold at the behest of increasingly confusing and uninteresting algorithmic roll of the dice.  I wanted my clients to be able to sell their books directly to their readers (what’s known as “business-to-consumer” or B2C model).  When I was the Management Development Supervisor at Caltech in Pasadena, I taught my students that the concept of Occam’s Razor was the best way to do business.  The fewer people you have to pay who are between you and your customer, the more money you will deposit into your bank account.  This holds true for selling eBooks, and I hope you can take a look at our website and see why I believe our method is a method with which you will want to spend time developing your next best-seller(s).

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Amazon Keeps Selling New Kindles Despite Change of Readers’ Habits

Are the Clouds Darkening over Amazon?

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Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public.  With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes you wonder how long publishers will keep selling their digital and print books through the giant online retailers.  But, most importantly, the reading public is changing their reading habits.  Each day, more and more readers are using whichever mobile device they have with them, so it makes having “extra” devices like the Kindle superfluous.

We at EMRE Publishing, LLC, believe the next generation of publisher and reader will be using mobile platforms to both create and consume all kinds of new eBooks, including the ePub3 formatted multimedia types and soon, the Virtual Reality books and games that will be coming down the pipe.  Why?  Mostly because of money, of course.  Publishers and consumers are getting tired of getting ripped-off while selling their eBooks and while reading their eBooks.  Let me break it down for you, lest you be unaware of the revolution taking place technologically.

  • Publishers have to pay Amazon to distribute their titles, but piracy and the 30% (minimum) fee charged by Amazon keeps eating into the profits of these publishers.
  • Consumers have to pay Amazon for the “privilege” of getting premium services like an “all you can read buffet” and free home delivery.
  • The so-called “direct communications with readers” is becoming less than adequate because of the large numbers of authors and readers involved, and the insistence of Amazon to not allow eBook giveaways on their Goodreads.com website.
  • The double-payments readers have to make when they buy or upgrade (see the new Oasis Kindle above) their Kindle eReader.  In addition, the inflexible (think proprietary) nature of their eReader software prevents .ePub3 titles from using all that they are truly capable of using.  For example, all Kindles cannot utilize any interactive or JavaScript interactive programming inside an eBook the way our Embellisher (TM) platform does.   Therefore, eBooks that have interactive content (think academic textbooks) cannot be used properly inside a Kindle.

Why the Revolution is Happening Now

Tarzan FrontIn summary, here’s why publishers and their reading public are switching to using mobile devices to publish and read in the coming generation:

  • Using an open-source publishing and reading app (like our Embellisher (TM), a publisher can create, market and communicate more directly with each niche consumer/reader.
  • Using our eReader platform, piracy is reduced to almost nothing, and we are now working on even creating an encryption system that will reduce any possible copying even more.
  • Keeping the reader in a single application allows the publisher to charge less for each title sold, and so nothing needs to be paid to a middleman distributor (like Amazon) if the publisher plays his cards right.  Marketing money can be better spent on directly reaching potential and current readers on their mobile devices rather than through the unwieldy algorithms and proprietary software of the Amazon Kindle (or the Apple, or the Nook, etc.).
  • A publisher in the next generation will literally be able to create, market, sell, collect and communicate directly with the reader using mobile technology, completely bypassing the rip-off experience of the Amazons of the world.

Please visit us at our Kiosk 872A at the coming Book Expo America, May 11-13, 2016, in Chicago.  We’ll put our mouth where your money is so you can save more.

 

Mystery Readers Experience a New Enjoyment

Winner of the International Clue Mystery Awards

 

All Books in This Series Selected by the Library Journal’s Self-E Program

  • Do you like short mysteries you can read in one sitting on your mobile device?
  • Do you like the option of having multimedia inside your mobile eReader?
  • Do you want to read the work of an award-winning author?
  • Follow these steps to begin reading the Detective Patrick James O’Malley Historical Steampunk Mysteries by Jim Musgrave:

     

  • Click here and register to access The Embellisher(TM) eReader.
  • Return to this page and click here to access your free copy of Forevermore, the mystery that begins it all.  Pat O’Malley, a decorated Civil War hero, is living inside Poe’s Cottage in the Bronx.  A vision of his former employer, Edgar Allan Poe, comes to him one stormy night.  O’Malley finds a strange note from Poe’s wife, Elizabeth.  The soldier-turned-detective decides to prove that Poe did not die in Baltimore as a drunk but may have been murdered.
  • If you liked the novella mystery, Forevermore, then you’ll really enjoy the enhanced version.  This ePub3 version includes insightful plot videos, Poe mystery games, and “choose your own plot” interactivity.  You can access the sample of this multimedia version here.
  • The second mystery in the series is Disappearance at Mount Sinai.  The wealthiest man in America is kidnapped in New York, and Det. Pat O’Malley has to track him down.  Access your eBook here.
  • Jane the Grabber brings O’Malley’s girlfriend, Rebecca Charming, to the fore.  Taken in their entirety, these three novels show the progression of Pat O’Malley from common citizen into a sleuth who must confront a time-traveling group that poses a world-wide threat. It is 1868, and one of the most devious and sinister madams in New York City is trying to take-over Rebecca Charming’s brothels.  Access this third novel in your cell phone or other mobile device here.
  • This fourth novel in the series thrusts O’Malley completely into the world of Steampunk.  Steam City Pirates was a Finalist in several international book awards, and it is a completely enhanced eBook.  It has originally created Steampunk music, an accompanying music playlist, and the superb artwork of Aryeh B. Bernabei.  You can view a sample of this multimedia ePub3 book here.
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    Join Other Readers inside the Embellisher(TM) Mobile Forum

    If you’ve enjoyed this new experience in portable reading pleasure, please join us to talk about what you liked.  You can access our forum here.

    Finally, sign-up for future newsletters at the EMRE Publishing website.

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    The Future of Publishing

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    Scams versus Plans

    There is one common denominator that all scam artists, publishers and self-publishers have in common:  we all want to make money.   Continue reading The Future of Publishing

    Prize Story Gets Big Treatment in New York

    Newsday Features Story by Jim Musgrave

    Sophia Chang, reporter for Long Island’s Newsday, will be featuring the prize-winning short story by EMRE Publishing’s author and CEO, Jim Musgrave.   Continue reading Prize Story Gets Big Treatment in New York

    Simplify, Simplify

    thoreau
    I’d just read a list of 10 stupid mistakes business people make written by coach Wendy Stevens, and then I was talking to my wife, Ellen, a fellow Boomer and person who is a normal consumer of digital information.  I needed to explain to Ellen how my product is providing value to my customers.   I needed to explain it in a way that would make Henry David Thoreau, the patron saint of Baby Boomers, proud.  Thoreau told people that in order to appreciate Nature (meaning the totality of existence) they must learn to “simplify” that existence as much as humanly possible.

     

    Okay, so Wendy called me on my stupidity (I was busy making a lot of the mistakes on her list), and my wife got me talking out loud about the true value I see in my product.  The result is my own list of 10 Reasons Why the Embellisher™ Mobile Creation, Marketing and Distribution System is a Value to Publishers:

     

    1.  It’s portable.  In other words, when you use other methods of creating eBooks, buying eBooks and selling eBooks, you have to hassle through a lot of “not-so-simple” logins, separate devices, and other confusing (to the non-nerd) steps in order to read an eBook.  The Embellisher™ system is a mobile app that contains everything a publisher and his readership needs to enjoy both conventional and enhanced (embellished) eBooks.

    2.  The value of delivery to the end consumer:  a reader of digital content.  The reader gets to experience exactly what the author/publisher intends to deliver.  Not only that but the eBook can be in conventional (ePub2 format, .mobi Kindle format, or .pdf Adobe Reader format) as well as the cutting-edge ePub3 format.  And, if they wish, they can push a button to order the print-on-demand version of the book and have it shipped to them. There are no “middlemen” taking a slice out of that business experience, as in a gatekeeper’s fee or as in confusing extra logins and deliveries to different devices.  The communication is between the publisher and the reader–scratch off those sneaky middlemen!

    3.  The value of the editing experience done right:  a reader of digital content in the Embellisher™ system gets to view instant revisions made over a cross-platform mobile network.  When the publisher changes something, the subscriber sees it–no lengthy waits for uploads, approvals, dis-approvals, and confusing downloads.  The corrected version instantly appears in the reader’s library, ready to read the next installment or to read the notice of a new installment to enjoy.  This saves both the creator Publisher and the reader consumers both time and money.

    4.  The value of intimacy.  All other publishing systems require the author and his reader to be located inside separate spaces in the digital universe.  We have solved this problem of lack of intimacy and privacy by including an Author and Reader Forum right inside the same mobile application.  The forum has all the features of a Goodreads, but the reader and author are not relegated to a separate group within a much larger playing field of authors and readers.  The communication is between one author and his subscribed readers–not between thousands of “Goodreads Authors” and the distracted readers who subscribe to Goodreads.com.  Again, this saves the publisher and reader a lot of communication headaches as well as making the sending and receiving of digital content a private and meaningfully simple affair.   Thoreau would be proud!

    5.  The value of keeping authors and readers happy.  The main problem of reading digital content, as we see at EMRE, is the fact that all those proprietors of information want you to be locked-in to their hardware, their software and their mobile systems in order to make the biggest profit.  What has resulted is more confusion and less happiness.  Not only have authors become less happy with the Amazon way of delivering their “babies,” their creative eBooks, the publishers who represent them have begun to sell directly to those same eReaders–bypassing the Amazonian experience completely.  We, too, are members of this rebellion.  We want to also make the creating and reading experience even simpler by keeping it inside one app and delivering all the content (even print) to keep the reader happy.

    6.  The value of promotion.  I wrote a separate Slideshare about the way our Embellisher™ is a simple and effective way to market eBooks.  In fact, this value is so important that I’m holding frequent webinars and teaching online courses about it.  Once again, the value is in the fact that since we’re a mobile app, the author can take it with him/her to work on the run, so to speak.  The total privacy is the factor that our competition does not have, and it makes our system more valuable to the publisher.

    7.  The value of marketing the final products:  the eBooks.  Once again, I found this value so important that I wrote a separate Slideshare on the topic.   The “big 5” makes this aspect of the business the cornerstone of their enterprise, and yet they are not spending the money to innovate digitally the way we have at EMRE Publishing.  They simply give the author a website and a book page and tell them, “Go ahead, make your own promotions.”  Little time, money or educational effort is spent to train their authors on how to use the digital marketing tools properly.  We do this, and it does pay off in more sales, more intimacy between the author and reader, and a happier reader experience.

    8.  The value of being on the cutting edge of new technology.  You guessed it?  Yep, I wrote a blog about this one valuable feature of our product:  ePub3 technology.  This is important to the publisher because once your authors are trained properly about how to create ePub3 “calling cards,” they will also learn to tailor their messages to fit their genre or “brand.”  Big 5 publishers often forget that each author should be given the respect of being a brand unto him or her self.  In fact, this was one of the main reasons I switched from publishing through traditional publishers to building a platform to publish independently–with the most value in mind.  Therefore, all authors in our system are trained to understand they are promoting their creative work and their overall brand (their uniqueness).  They are not, in effect, corporate clones.  They are creative artists.

    9.  The value of growing the publisher’s brand.  When a publisher purchases a tailored installation of our system, he or she receives much more than a piece of cold software.  No, we provide the human training and the motivation to realize the importance of giving independent authors the respect they deserve.  We want our publishers to send their authors to school before installing our system.  That’s why we created the online courses, online tutorials, and online webinars.  I learned when I taught through the Caltech Industrial Relations Center that the successful companies relied on training to make their teams successful.  We don’t sell our products to publishers unless they completely understand the importance of training to their publishing business.

    10. The value of saving money.  I left this one for last because it’s usually the value that publishers look for first when they are deciding upon a new technology that changes things the way ours does.  Remember the value of planning and preparation?  It began back in the days of Quality Circles Management, and ended with the death of the professor I got to know personally, Peter F. Drucker, and his “knowledge workers.”  Sure, you have to spend some money up-front to train your authors to use the promotional tools and to create using our ePub3 Creator Studio.  But once the assembly line is in place, the products you will be creating will have a much more streamlined, efficient and cost-saving value to the eReader and to the author.  Sadly, the “big 5” have given that effectiveness to a limited stable of “star authors,” but we aim to change that in a hurry.  Are you with us?

    CEO Jim Musgrave
          CEO Jim Musgrave