Tag Archives: mobile education

Sell Your Books and Products Directly to Mobile Customers

Tired of Paying Profits to Amazon and eBay?

Tired of eBook Pirates and eBay Hijinks?

For just $40, you can get a do-it-yourself installation of the Embellisher (TM) Mobile Publishing and Sales platform.  If you already know how to do basic HTML, then you can install our program on your server and sell immediately.  It must be Php-enabled, and we advise that you have unlimited storage or a cloud resource to keep your multimedia.

Here’s what you’ll get, so you can start selling right away:

  • A complete mobile sales platform that will allow you to sell directly to your customers.
  • One of the safest eBook platforms available to ensure your eBooks won’t get pirated.
  • Stripe Payment System built right into the platform (charges less than Paypal and Apple Pay).
  • A Forum component built into the platform so you can communicate with your clients in private.
  • A variety of marketing tutorials to show you how to sell to your clients using the platform features.
  • Unique publishing features so you can create ePub3 eBooks and multimedia product home pages.
  • If you need a more tailored look for your business, then we can do that also.  Just contact us to see what we can do, and we’ll give you a cost estimate.

    In the meantime, why not test drive your platform for free?  If you’re satisfied, you can come back here and pay your $40 to get a one-year’s license and all the installation components you need to start selling directly to your clients.  After completing your installation, just email an invitation to your current clients, and they can join you on their mobile device and begin buying your products and eBooks immediately.  No more sharing profits with eBay and Amazon.  No more piracy of your intellectual materials.  Safe and secure selling using the Embellisher (TM) platform.  (Note:  Open the “readme” document and follow the directions.)  If you need help, we can install it for you for an additional price: [stripe name=”We Install Your Embellisher Platform” description=”Embellisher Install” amount=”2500″ billing=”true”]  

    Want to Add a Free eMail Campaign Program?

    In the readme file you’ll also see a place to link a free PhpList email campaign platform (equivalent to MailChimp, but without costing you for your mailing lists and campaigns created).  You can download and install this program here.

    Want to Sell Your Ebooks through Our Channels?

    If you don’t want to sell your eBooks exclusively using the Embellisher platform, then we can publish them for you using the Vearsa eBook Publishing system.  However, please be aware that each online retailer will charge a fee, and the possibility of eBook piracy goes up exponentially.  If you understand the risks involved, and you still want to publish internationally, please contact us to get an estimate of how much it costs to publish on Vearsa.  You can also get help from us if you need work done on your digital titles (covers, interactive content, formatting, etc.).

    Want to Publish Paperback Titles with Your Own Imprint?

    We can also help you publish paperback titles using the Createspace system.  You simply establish your account at Createspace.com, and we can help you with all the rest of the prepress services:  formatting, covers, editing, and uploading into your account.  Read the Print-on-Demand instructions in your Readme file after you pay the $40.

    [purchase_link id=”7987″ style=”button” color=”blue” text=”Purchase”]

     

    Never Be Ripped-Off By Middlemen Again

    I Want to Be Like J. K.

    How does a billionaire author sell her digital and audio books?  J. K. Rowling, a pretty smart creator of the legendary Harry Potter series, never sold her digital or audio rights to any mainstream publisher.  That’s right, folks, she’s now doing it all on her own at pottermore.com!

    Now you can be one step ahead of J. K. Rowling.  Why?  Because even though she’s selling direct to the reader, and she owns 100% of the digital and audio rights to her property, she’s still allowing the buyers to download her eBooks in the extremely unsecure epub format.  ePub is the major reason why the major book publishers won’t allow libraries to lend their copies to a library patron.

    Also, at the recent London Book Fair, a complete presentation on eBook Piracy was given to demonstrate the fact that over $350 million were lost to pirates in a single year.  According to research by Dutch firm GfK, only 10% of all eBooks currently on e-readers, smartphones or tablets is actually paid for. Meanwhile a survey conducted by Book Industry Study Group found that during the Spring 2013 semester, 34% of college students in the United States illegally downloaded course materials from unauthorized websites.

    The fact is, the minute you, the publisher/author allows the reader/buyer access to the complete eBook, it can be pirated.  The only way to keep one step ahead of the digital pirates is to make the DRM (Digital Rights Management) system the most secure it can be.

    Attend our free webinar on May 15, 2017 to learn how our Embellisher eBook Publishing and Sales Distribution Mobile platform can protect your intellectual property from being stolen.  Keep 97% of the purchase price of your eBooks and never be ripped-off by the middlemen again.  This is the future of eBooks sales, and you can be part of it.  We’ll also be giving away a free installation of our complete platform to the attendee who scores highest on our live mobile Kahoot! quiz about eBook publishing.

    Virtual Reality (VR) Technology Coming Soon to the Embellisher (TM) Publishing and Training Platform

    vr

    Only the Open Source EMRE Publishing Platform Allows for Seamless Integration of VR

    After speaking with my lead developer, Bas Van Stein, we will be doing a webinar on the addition of Virtual Reality programming in our ePub3 Creator Studio.  The positive implications for publishers and educators in the private and public sectors are obvious.  Whether our clients develop materials on their own or hire us to create these eBooks for them, the amazing possibilities are there for both publishing and training/education.

    The reason we can quickly integrate the VR technology into our platform is because our system was developed from open source code.  That means that the new aframevr/aframe tool that uses JavaScript can be easily used in our platform to create awesome virtual reality effects.  All the user will need to experience such effects inside the eBook created in our studio, would be the conventional VR hardware headset.

    Since all the other ePub3 delivery platforms, including Apple and Amazon, don’t allow for the use of JavaScript inside the publications created inside their ePub studios, we at EMRE will have the only eBook Creator Studio that can add Virtual Reality seamlessly into eBooks.  Look at these samples of some of the effects which can be added to your eBook using the aframevr/aframe tool.

    We Will Be Presenting our System at a Webinar for the USDLA and OLC

    We will be rolling out the possibilities for utilizing VR technology inside ePub3 eBooks at a webinar through the United States Distance Learning Association (USDLA), of which we are a member, and the Online Learning Consortium (OLC), as a co-sponsor.  Please contact us if you’d like to attend these webinars, and we’ll forward information to you.

    EMRE Publishing Welcomes the Gould Bar Review

    Gould bar review (outlined)

     

     

    Patrick Gould, Esq.
    Patrick Gould, Esq.

    Our new client, Patrick Gould, Esq., was very interested about working with somebody who could get him into the mobile publishing delivery of his law school bar review business.  When I met him at the Chicago Book Expo America, we had a good conversation about what he does and what he wanted to do.  I really appreciated Patrick’s approach to getting the best possible app for his needs.  In fact, I wanted to write this article so that other prospective clients can see how one should go about finding a mobile application developer with whom you can do business.

    First of all, Patrick hired a technical person to interview prospective app developers to see which one did exactly what he needed done for his needs.  After I talked with this person, Patrick was pleased with the information he got about us, and we moved into the specifics of his business needs.  Any good business person always knows the competition, and Patrick was no exception.  The other deliverers of bar training materials, including some multi-million dollar outfits like Kaplan, had some very poor ratings for their apps.  Most of the problems had to do with the syncing problem and the video loading problems inside the apps.

    Therefore, I explained to Patrick that this was an excellent time for him to move into the market with the best app to deliver his materials to the students in the best way possible.  Social marketing is vital to the life of a business predicated upon technology and the delivery of educational content.  I told Patrick that his new business app would not have a problem with the syncing of materials to the user’s mobile device because our app doesn’t allow local access of files.  The user must be connected to the Internet to use the Embellisher™ Mobile Publishing app.  This provides the user with instant syncing with the educational materials, and, most importantly, the materials cannot be stolen.  Our product is not strictly an app, it is a so-called “web app”. In other words, users do not install the app from a Playstore but instead visit a website which is optimized for mobile phone usage.  The user must be logged into the app and connected to the Internet in order to be able to use the materials.  The video problems are alleviated with our app by installing the videos on Vimeo and then embedding the video inside an eBook using our ePub3 Creator Studio.  Whenever the video is uploaded into the app, it will have a problem with loading when the user tries to view the video.  Because we “stream” the video from Vimeo’s server, there is no loading needed.  Also, we don’t use YouTube because of the advertisements that get placed inside the videos and interrupt the viewing enjoyment.  Hackers do this to increase revenue, but we don’t want our users being side-tracked by some other company’s ads.

    Patrick purchased our Turnkey Installation for $250.  He also needed a Php-enabled website, so we sold him that also, with the domain name of GouldBarReview.com included, for $100.00.

    Finally, we worked with Patrick to show him how to use his new app and the creator studio that comes with it.  We set-up a one-on-one webinar to show him the steps required to create a simple ePub3 eBook, embed a video, and include other teaching materials for his students.  In addition, we instructed him on the use of the Administrative side of the app where he can price his courses and even include coupon discounts.  Finally, we explained to him that because he has licensed our top-of-the-line installation, he will be able to expand his business in the future by allowing other instructors to have their own courses to sell inside his app.  In other words, each instructor can have his/her own Administrator login and creator studio account, and Patrick can collect a fee from the instructor for using it.  In other words, only the Embellisher™ Mobile Publishing platform allows for expanding into the publishing and education business.  In fact, entire school districts use our app to do this, allowing each teacher to have his/her own Administration account.

    ATTY. PATRICK G. GOULD
     
    Patrick G. Gould, Esquire, is a Member of the Chicago Bar Association (CBA), the Wisconsin Bar Association (WBA), the American Bar Association (ABA), and the American Educational Research Association (AERA).  He earned a graduate degree in the Learning Sciences, from Northwestern University in Evanston, IL, in 2009, and employs a blended learning approach in teaching basic learning skills to law students.

    Before I schedule your installation, and a webinar to instruct you about how to use your new app and studio, we need the following from you:

          1.  Final approval on the logo you want to use.
          2.  A photo of you to be used on the welcome page.
          3.  A short description of what you want the student to know on the welcome page.

    Also, I wanted to get more technically into why your app will be far superior to the ones that are downloaded from the Google Play and iTunes websites.

    • The syncing problems come about because Google and Apple require certain coding that prohibits video and interactive Javascript from functioning well.  Therefore, the big companies’ apps cannot sync well across platforms being used by the user, especially when not connected to the Internet.
    • Since our product is not technically an “app” (meaning it requires all the proprietary coding of the big companies), it is better streamlined into what’s called a “web app.”  A web app allows our developer to create a platform that syncs content smoothly across all mobile devices, including cell phones.  Most importantly, because our web app requires a connection to the Internet in order for the student to use it, it has a security system far superior to Google Play, iTunes or Amazon apps.  eBooks inside the Embellisher™ cannot be copied or downloaded to a local file, and only a single page loads inside the eReader at a time.
    • In addition, the videos and other interactive content will instantly stream inside your web app because you’ll be embedding the code from a superior streaming service:  Vimeo.  Vimeo is a better streaming service than YouTube because hackers aren’t able to insert their ads inside your video to distract the viewers.  This is why your videos will load immediately, as opposed to the instructional videos inside the Kaplan or other big company bar review apps.
    • Finally, because you’ll be social or what’s called “pull marketing,” you need a content delivery platform that is the most flexible.  Having a web app is the best way to keep your students coming back to a place that will keep a complete database of their materials, and their personal information remains secure and in one location.

    Please let me know about the three items, so I can schedule our installation on your new web app domain, GouldBarReview.com and our online instructional “show and tell.”

    Thanks,

    Jim Musgrave

    Owner
    EMRE Publishing, LLC
    San Diego, CA 92159
    Cell:  619-750-7360
     
    Gould is open to requests for speaking engagements, related to learning in general, and legal learning in particular.

     

    Why Apps + eBooks = Money

    traditional_b2c_model_1

    Any enterprising person can critically think about how to publish a best-selling book and come up with some very basic premises about how it should be done:

    • The content of the book should be interesting to the specific audience.  Let’s face it, unless you write Gone with the Wind, you’re not going to be popular with all audiences.  Therefore, you should narrow your audience down to those who will be interested in your subject matter.  For example, if I write a book about investing in stock, then I must get an audience that appreciates how stocks are bought and sold and who have the money to gamble.
    • Since publishers are losing over three billion dollars to online pirates who steal content, I would want to sell my eBooks in a secure environment.  Although every eBook can be hacked, there are ways to reduce the numbers of hackers who would want to take the time and perform the exercise.  Just as a burglar usually doesn’t try to break into a locked home, so too does a hacker look for the easiest eBook he/she can exploit.
    • Even if you have content that is going to sell a million copies, the real money is made when you are able to build an audience that will diligently follow your series of books on whatever subject.  Guys like James Patterson and Hugh Howey (fiction authors from the commercial and indie sides of the business), have proven this can be done.
    • You want to have the tools to create, publish and market your eBooks so they stay in front of the audience for whom you have written.  Most people can Google the topic of eBook publication, and come up with great resources.

    The missing factor in this scenario, as in most publishing efforts, is how much marketing expense, and how often do you need to spend that money to get your name and publications out there?  Do you want to shotgun your money to the major media?  Probably not, as it would defeat the very premise of having a limited or niche audience.  Do you want to use standard TV and print advertising?  Again, probably not, as you also are aware that people who read eBooks exist online and are digital fanatics.

    b2c ecommerceTherefore, what if I told you that the best way to reach and keep your niche audience is to develop your eBook, market your eBook and sell your eBook, right from the same application platform?  My business was to create such a platform and my Embellisher™ is rolling out to the general publishing public at the May 11-13, 2016 Book Expo America.  As an independent author, who has won awards for his fiction, I wanted fellow authors to receive the best application to make money from their hard work.  I knew it wasn’t through Amazon or the fact that middlemen in the publishing world are presently reaping at least a 30% share of your book’s price just for placing it up on an international platform to be sold at the behest of increasingly confusing and uninteresting algorithmic roll of the dice.  I wanted my clients to be able to sell their books directly to their readers (what’s known as “business-to-consumer” or B2C model).  When I was the Management Development Supervisor at Caltech in Pasadena, I taught my students that the concept of Occam’s Razor was the best way to do business.  The fewer people you have to pay who are between you and your customer, the more money you will deposit into your bank account.  This holds true for selling eBooks, and I hope you can take a look at our website and see why I believe our method is a method with which you will want to spend time developing your next best-seller(s).

    y

    Authors Wanted Better Digital Rights Management

    drm-chart

    After I completed my recent article about eBook piracy and the fact that over three billion dollars a year are lost to eBook piracy, I wanted to add even more security to our platform before the May 11-13 BEA convention.  The result will be an extra layer of cryptography protection added to our already secure system.  When I was in the United States Navy, I understood the security value of cryptography because I was on the Top Secret Crypto Board at my command.  This has made me a virulent protector of my clients’ rights to publish using our B2B system.  As long as they don’t sell through Amazon or Apple, or other insecure retailer, they can be assured their eBooks will not be duplicated and resold (or read) by others.

    Here, in my genius developer’s own words (Bas Van Stein), is the reason the Embellisher™ Mobile Publishing Platform is the safest platform out there to sell and distribute your B2C eBooks:

    “To circumvent the security measurements you need to somehow de-minify and understand the JavaScript code, figure out the actual path to the ebook and then alter the JavaScript to fool the server to be able to view the eBook from another account. When you would browse directly to the epub (however, you already need to know the location), you can retrieve some of the epub source files, and if you have the knowledge to repack into epub format it would be possible to do that as well.  The advantage is that no encryption is needed, a huge disadvantage of the epub encryption is that the method to the encryption is always stored with the epub file; it is like delivering a locker with a key still attached…anyone that knows how to read epub source files and has access to the memory of the application (online or in app with root access) is able to crack them.”

    Amazon Keeps Selling New Kindles Despite Change of Readers’ Habits

    Are the Clouds Darkening over Amazon?

    darkclouds

    Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public.  With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes you wonder how long publishers will keep selling their digital and print books through the giant online retailers.  But, most importantly, the reading public is changing their reading habits.  Each day, more and more readers are using whichever mobile device they have with them, so it makes having “extra” devices like the Kindle superfluous.

    We at EMRE Publishing, LLC, believe the next generation of publisher and reader will be using mobile platforms to both create and consume all kinds of new eBooks, including the ePub3 formatted multimedia types and soon, the Virtual Reality books and games that will be coming down the pipe.  Why?  Mostly because of money, of course.  Publishers and consumers are getting tired of getting ripped-off while selling their eBooks and while reading their eBooks.  Let me break it down for you, lest you be unaware of the revolution taking place technologically.

    • Publishers have to pay Amazon to distribute their titles, but piracy and the 30% (minimum) fee charged by Amazon keeps eating into the profits of these publishers.
    • Consumers have to pay Amazon for the “privilege” of getting premium services like an “all you can read buffet” and free home delivery.
    • The so-called “direct communications with readers” is becoming less than adequate because of the large numbers of authors and readers involved, and the insistence of Amazon to not allow eBook giveaways on their Goodreads.com website.
    • The double-payments readers have to make when they buy or upgrade (see the new Oasis Kindle above) their Kindle eReader.  In addition, the inflexible (think proprietary) nature of their eReader software prevents .ePub3 titles from using all that they are truly capable of using.  For example, all Kindles cannot utilize any interactive or JavaScript interactive programming inside an eBook the way our Embellisher (TM) platform does.   Therefore, eBooks that have interactive content (think academic textbooks) cannot be used properly inside a Kindle.

    Why the Revolution is Happening Now

    Tarzan FrontIn summary, here’s why publishers and their reading public are switching to using mobile devices to publish and read in the coming generation:

    • Using an open-source publishing and reading app (like our Embellisher (TM), a publisher can create, market and communicate more directly with each niche consumer/reader.
    • Using our eReader platform, piracy is reduced to almost nothing, and we are now working on even creating an encryption system that will reduce any possible copying even more.
    • Keeping the reader in a single application allows the publisher to charge less for each title sold, and so nothing needs to be paid to a middleman distributor (like Amazon) if the publisher plays his cards right.  Marketing money can be better spent on directly reaching potential and current readers on their mobile devices rather than through the unwieldy algorithms and proprietary software of the Amazon Kindle (or the Apple, or the Nook, etc.).
    • A publisher in the next generation will literally be able to create, market, sell, collect and communicate directly with the reader using mobile technology, completely bypassing the rip-off experience of the Amazons of the world.

    Please visit us at our Kiosk 872A at the coming Book Expo America, May 11-13, 2016, in Chicago.  We’ll put our mouth where your money is so you can save more.

     

    Publishers Lose Three Billion Dollars a Year from eBook Piracy

    authors-against-ebook-piracy

    The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy.  In other words, was the Digital Rights Management (DRM) any good?  This was an interesting question because this publisher was one of the largest eBook sellers in Israel, and he explained that his country has never had to contend with the Amazons of the world.

    “I created my own sales channels for my publishers because I had to.  We never had Amazon or Kindle, so we have always had to sell our eBooks directly to our customers.”  He was also well aware of the piracy problem in America.  Since he didn’t relish “giving away” at least 30% to a middleman (Amazon) and, to add insult to injury, lose even more money through piracy and other kinds of theft, he was really happy that our mobile sales platform had a system that was almost impossible to hack into.

    In addition, we were able to work with him to be certain our ePub Creator Studio worked properly with the Hebrew language.  Our platform was developed specifically using open source (our basic platform was programmed using the open source Readium project).  In fact, he first read about our platform at Readium.org, and he was intrigued.

    Now that we are breaking out into the wider market of the United States and Canada, we want to emphasize that all of your creation and sales should be kept inside your Embellisher™ app platform.  Why?  Here are five of the most important reasons:

  • You don’t have to pay these middlemen to have your eBooks sold.
  • Your DRM is one of the most secure you can get as long as you don’t sell outside our platform.
  • You can market directly to your readers through our mobile app, and you can also build your mailing lists categorized according to the author and genre inside the app.
  •  When you sell all your eBooks by mobile device, you can also open up your options to use our education platform in order to market courses based on your eBook content.
  • You must always remember that when you decide to sell through the less-secure portals like Amazon and all the others, you are opening yourself up to piracy.  We believe the rifle B2C business model will work the best for independents and self-publishers in the world of mobile reading.
  • Three New Embellisher (TM) Mobile Publishing Platform Installations

    We’re gearing up for the Book Expo America, 2016 in May.  That means we’ll be running some specials, and we’re also streamlining our unique platform for our new clientele.  As a result, there will be three types of Embellisher™ Mobile Publishing Platform installations available to self-published authors, teachers, and large publishers/distributors of eBooks.  Our clients will be able to download the complete installation and follow the directions included.  They will also have the excellent technical assistance of our developer, Bas Van Stein, who will also be working with clients to “brand” the installation to the owner’s “look and feel.”  Once licensed, the platform can be up and open for business in 24 hours.  Here’s a brief description of the three installations that will be available for download:

  • Standard Installation:

    One publisher and one administrator included. All others are designated as readers and cannot create or sell eBooks in the Studio/Store. Both conventional and multimedia (ePub3) books can be created, sold and downloaded. Perfect for the self-published author who wants to have a quick way to brand him/her self and have a way to publish and market directly to readers through a cross-platform mobile platform. This installs on the server of the client with assistance of our technologist.

  • Turnkey Installation:

    One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. This is for the self-published author or teacher who wants to team-up with authors or teachers of the same genre or subject area/discipline. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.

  • Exclusive Turnkey Installation:

    One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. All publishers/authors/readers can upload private eBooks into the studio and eReader. This is for the self-published author or teacher with many books who wants to team-up with authors or teachers of the same genre or subject area/discipline. It is also for the large company or entrepreneur who wants to turn over marketing and eBook creation to his/her authors/publishers. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.

  • The movement against what the Smashwords CEO called “a monopoly preventing free expression” has begun against Amazon.  We believe our product will help publishers and enterprising authors to gain a foothold in this battle to take-back the author/reader relationship.  Our platform is the only mobile platform that permits publishers to run a complete publishing business through their cell phone, iPad and tablet.  No more middlemen to take 30% off the top.  No more piling your books into “all you can devour” buffets like Kindle Unlimited.  Our clients work hard to establish the best relationships they can with their readers and students.  They expect to receive the majority of the profits as well.

    If you’ll be in Chicago on May 11, 12, and 13, please stop by our booth:  872A.  We’ll be wearing tee-shirts like these:

    Tarzan FrontTarzan Back

     

    The Future of Publishing

    Nose inside a book

    Scams versus Plans

    There is one common denominator that all scam artists, publishers and self-publishers have in common:  we all want to make money.   Continue reading The Future of Publishing