This used to be the dream of every author. Getting a manuscript you wrote published by one of the major publishing houses (back then, there were hundreds of them) was a ticket to getting an advance payment and possible royalties (a percentage of what the book earned on the open market). Today, getting an advance is about all you’ll receive with one of the only five major publishers still in business. The advances, except for a minuscule number, receive an average of $5,000 total, but many are much less. In addition, more authors are expected to go through the agent process, the marketing process (as in you have to cover the costs), and the sales process (as in if your book doesn’t sell a lot then you lose out on your next deal). Since the publisher controls most of the action (cover and prepress as well as any big marketing expenses), you have very little say in what goes into the final product. Some authors enjoy the security of this process, but many have increasingly been turning to the next two options to publish a book.
This option allows the author to control every step of the publishing process (and pay for them as well). The reward is that you collect 100% of the profits made from your distribution of the book. The drawback is that you are risking your own money, and you may end up with nothing or less than nothing. However, since eBooks and print-on-demand allow authors to keep their titles in circulation virtually forever, some kind of future profit can be made if you’re young enough! Also, you learn a lot during the accomplishment of the different phases of publishing, and this learning experience is invaluable. The biggest problems self-publishers have are not having professionally edited and artistically rendered content. Anybody can publish on Amazon (and it shows!), but only those books that have professionally rendered covers, content and marketing techniques ever make any money in the long run.
The last of these publishing options is known as hybrid publishing, which combines the benefits of self-publishing with the distribution power and quality of a traditional publisher. Authors invest in the production of their book in exchange for creative control, retaining the rights to their work, and higher royalties (20-35% of the cover price for books distributed through a retailer and 100% of the cover price for books sold directly by the author).
Most hybrid publishers accept submissions directly from the author and allow them to maintain ownership over the creative process including packaging, branding, and all publication rights. They also provide full editorial, design, marketing, and distribution services. The time-to-market is relatively short (usually less than a year) and hybrid publishers will keep a book in the market beyond the standard 3-6 months allowed by traditional publishers.
Because of their adherence to quality and powerful distribution, hybrid publishers require a greater investment than self-publishers, but provide competitive quality, credibility, and access to national and specialty retailers, which is a tremendous benefit for those authors looking to build a national brand.
Regardless of which publishing method you choose, take time to explore your options and analyze the benefits and challenges of each in helping you to achieve your goals. EMRE Publishing, LLC is one of the best hybrid publishers because we work with the author from the first creative idea until the final published book. We also give our authors a three-pronged marketing approach by selling directly to their niche audiences using our Embellisher™ “3-in-1” App, which contains a mobile ePub Creator’s Studio, an Author and Reader Direct Mobile Communicator, and a full range of marketing and sales tools built right into the installation. In addition, our authors’ books are marketed through our Vearsa distribution system to over 1,000 online retailers and over 65,000 libraries around the world. We can create inexpensive print and hard copies as well as multimedia ePub3 eBooks to give our authors an additional “power house” of marketing forces to work for them 24/7.