Tag Archives: teaching with apps

Never Be Ripped-Off By Middlemen Again

I Want to Be Like J. K.

How does a billionaire author sell her digital and audio books?  J. K. Rowling, a pretty smart creator of the legendary Harry Potter series, never sold her digital or audio rights to any mainstream publisher.  That’s right, folks, she’s now doing it all on her own at pottermore.com!

Now you can be one step ahead of J. K. Rowling.  Why?  Because even though she’s selling direct to the reader, and she owns 100% of the digital and audio rights to her property, she’s still allowing the buyers to download her eBooks in the extremely unsecure epub format.  ePub is the major reason why the major book publishers won’t allow libraries to lend their copies to a library patron.

Also, at the recent London Book Fair, a complete presentation on eBook Piracy was given to demonstrate the fact that over $350 million were lost to pirates in a single year.  According to research by Dutch firm GfK, only 10% of all eBooks currently on e-readers, smartphones or tablets is actually paid for. Meanwhile a survey conducted by Book Industry Study Group found that during the Spring 2013 semester, 34% of college students in the United States illegally downloaded course materials from unauthorized websites.

The fact is, the minute you, the publisher/author allows the reader/buyer access to the complete eBook, it can be pirated.  The only way to keep one step ahead of the digital pirates is to make the DRM (Digital Rights Management) system the most secure it can be.

Attend our free webinar on May 15, 2017 to learn how our Embellisher eBook Publishing and Sales Distribution Mobile platform can protect your intellectual property from being stolen.  Keep 97% of the purchase price of your eBooks and never be ripped-off by the middlemen again.  This is the future of eBooks sales, and you can be part of it.  We’ll also be giving away a free installation of our complete platform to the attendee who scores highest on our live mobile Kahoot! quiz about eBook publishing.

Authors are Becoming ePub3 Creators with the Embellisher (TM) Platform

EMRE Publishing, LLC for authors

Authors and/or publishers who want to develop an eBook in the latest ePub3 formatting work with us daily to see their creations come to life.  In this article, you can see the nine things you need to know about using ePub3 formatting.  In these three free books, you can learn about how ePub3 works in a hands-on, practical way.

Now, what if I told you that you don’t have to be technically able to do all the tricks listed in these books?  In fact, we have developers and coders who’ve spent many thousands of hours working on projects that accomplish these feats of daring do, and unless you are a computer engineer, chances are you won’t learn the skills needed to do what you want.

That’s where EMRE Publishing can step-in and relieve the stress from you.  Although we do suggest you first become familiar with what you can and cannot do with ePub3, it is not a total necessity.  If you’re an author who wants to experiment with a new writing project that can make your work have a lot of extra “pop,” then ePub3 is right for you.  I am specifically suggesting that ePub3 will be most beneficial to authors who write in the following genres:

  • Education textbooks.
  • Self-Help and Inspirational non-fiction.
  • Historical non-fiction and Historical fiction.
  • Children’s interactive books.
  • Choose-your-own adventures and mysteries.
  • Interactive Romance and Erotica.
  • Adventure non-fiction and fiction.
  • Military non-fiction and fiction.
  • All of these types of books lend themselves to incorporating the cool applications in ePub3 technology and interior design.  If you have an idea for adding this technology to your next project, in order to create a professional-looking enhanced (or, as we like to call it “embellished”) title, then contact us today.

    Here’s how we’ll work with you:

  •  First, we’ll get a general idea of what your project is about and what you want to do inside the book.
  • Next, we’ll put you in touch with an experienced ePub3 developer and designer who can create the specific “look and feel” of your project.
  • After our developer gets an idea of what kind of time frame he/she would need to complete your project, we will get back to you with a cost estimate.
  • Finally, the developer will discuss your project’s workflows and how to submit the details of what you want your project to do for reader in a very linear way.  Our computer engineers are very literal minded, so they will need to know exactly what you want the page to do (thus, the “suggestion” that you first become familiar with ePub3 techniques).
  • You pay 1/2 of the cost, and the second 1/2 payment will come once you are satisfied the project is meeting your requirements.  We require a paid fee for work accomplished, based on the time spent by the engineer on your project, should you wish to terminate the project.
  • If you’re interested in getting your next writing project done using the latest ePub3 formatting and technology, just ePub3 technology for authorscontact us.  We’ll discuss it with you in detail to get you enthused about what kinds of things you can do.  Your creative wheels deserve a nice “hard body” running under them, and you’ll be pleasantly surprised by the way we can make it happen.

    And, if you happen to be a computer engineer or developer, then our Embellisher (TM) platform, for $40, should be enough to get you going!

    Authors Wanted Better Digital Rights Management

    drm-chart

    After I completed my recent article about eBook piracy and the fact that over three billion dollars a year are lost to eBook piracy, I wanted to add even more security to our platform before the May 11-13 BEA convention.  The result will be an extra layer of cryptography protection added to our already secure system.  When I was in the United States Navy, I understood the security value of cryptography because I was on the Top Secret Crypto Board at my command.  This has made me a virulent protector of my clients’ rights to publish using our B2B system.  As long as they don’t sell through Amazon or Apple, or other insecure retailer, they can be assured their eBooks will not be duplicated and resold (or read) by others.

    Here, in my genius developer’s own words (Bas Van Stein), is the reason the Embellisher™ Mobile Publishing Platform is the safest platform out there to sell and distribute your B2C eBooks:

    “To circumvent the security measurements you need to somehow de-minify and understand the JavaScript code, figure out the actual path to the ebook and then alter the JavaScript to fool the server to be able to view the eBook from another account. When you would browse directly to the epub (however, you already need to know the location), you can retrieve some of the epub source files, and if you have the knowledge to repack into epub format it would be possible to do that as well.  The advantage is that no encryption is needed, a huge disadvantage of the epub encryption is that the method to the encryption is always stored with the epub file; it is like delivering a locker with a key still attached…anyone that knows how to read epub source files and has access to the memory of the application (online or in app with root access) is able to crack them.”

    B2C Publishing is the Business Model for the Next Mobile Generation

    Best-SciFi-Books

    With the advent of mobile devices, the playing field for authors and publishers is rapidly changing.  One of the most inspirational and profitable means of doing business with this new generation of buyers is through mobile application.  We all know the phrase “I’ve got an app for that.”  It’s probably one of the most popular aphorisms in the high tech community.  Now it’s coming to publishing with the success of mobile applications for publishers and authors.  In point of fact, the future business model will be to provide the customer with what they want instantly. Just like “flash travel,” our mobile publishing platform was developed specifically to sell directly to your customer, what is now known as “B2C” marketing.

    The innovative aspect of B2C is that both push and pull marketing strategies can be used with a platform like the Embellisher™ Mobile Publishing and Marketing system.  As we in publishing have seen, the big publishing giants have used B2C to fight back against the $107 billion sales power of Amazon.  The whole ball game in the future, as has been seen by the popularity of sites like Wattpad, is how mobile the publisher can become for the customer.  In other words, the next generation of readers will want much more than what the present book publishing system is providing.  I want to give the reasons why our kind of system will pay dividends for those publishers and authors who want to put their investment dollars into a platform that will harness the power of mobile in the near future.

  • Apps and digital content are merging to give the reader a “private screening room” for branded publishers.
  • Quality publishing apps like the Embellisher™ will allow the author to promote additional products related to his/her expertise.  In other words, I often tell my clients to use their eBooks as a way to “hook” the potential reader (offering it for free is one example).  If you’re an expert who gives seminars or consulting work, then this could be eventual product and revenue streams you would want to maximize inside your app down the road.
  • Because most purchases online are made through the customer’s mobile device, having your own store built right inside your publishing app, the way it is in the Embellisher™, gives you much higher ROI and potential influence over your audience.
  • Branding through app allows you to establish a community of learners as well as a community of sharing human beings interested in whatever expertise or subject matter you have to bring to the table.  Many people are becoming more micro-managers with their lives.  Having an app for their specific reading needs is one more nail in the coffin of the old-fashioned way of doing business online.
  • Most of our clients enjoy this new community-based model of publishing their content.  The main difference is that they are able to choose the community they want to establish, whereas in the former business model, people like Amazon and the big publishers were the ones who established the types of communities and what they would discuss.  Of course, some businesses are establishing a community-based publishing model to make money, but we don’t believe this is ultimately in the best interests of the authors.

    We believe that once our clients pay for the technology and tools they need, it should be their decision to choose how they want to publish and create a business model based on the book or course they’re selling to the public.  In fact, this is the main reason why there’s such a revolt happening across the world against the giant corporations.  People realize that having the right technology is the key to their individual freedom as entrepreneurs, and they are utilizing this leverage to establish brands of their own.

    We like to discuss this new power you can have with each client separately.  We explain what our tools can do for you, but you decide how you can use them.  Please join us in discussions about improving our present model at our open forum.  We welcome your input and your business!

    Three New Embellisher (TM) Mobile Publishing Platform Installations

    We’re gearing up for the Book Expo America, 2016 in May.  That means we’ll be running some specials, and we’re also streamlining our unique platform for our new clientele.  As a result, there will be three types of Embellisher™ Mobile Publishing Platform installations available to self-published authors, teachers, and large publishers/distributors of eBooks.  Our clients will be able to download the complete installation and follow the directions included.  They will also have the excellent technical assistance of our developer, Bas Van Stein, who will also be working with clients to “brand” the installation to the owner’s “look and feel.”  Once licensed, the platform can be up and open for business in 24 hours.  Here’s a brief description of the three installations that will be available for download:

  • Standard Installation:

    One publisher and one administrator included. All others are designated as readers and cannot create or sell eBooks in the Studio/Store. Both conventional and multimedia (ePub3) books can be created, sold and downloaded. Perfect for the self-published author who wants to have a quick way to brand him/her self and have a way to publish and market directly to readers through a cross-platform mobile platform. This installs on the server of the client with assistance of our technologist.

  • Turnkey Installation:

    One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. This is for the self-published author or teacher who wants to team-up with authors or teachers of the same genre or subject area/discipline. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.

  • Exclusive Turnkey Installation:

    One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. All publishers/authors/readers can upload private eBooks into the studio and eReader. This is for the self-published author or teacher with many books who wants to team-up with authors or teachers of the same genre or subject area/discipline. It is also for the large company or entrepreneur who wants to turn over marketing and eBook creation to his/her authors/publishers. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.

  • The movement against what the Smashwords CEO called “a monopoly preventing free expression” has begun against Amazon.  We believe our product will help publishers and enterprising authors to gain a foothold in this battle to take-back the author/reader relationship.  Our platform is the only mobile platform that permits publishers to run a complete publishing business through their cell phone, iPad and tablet.  No more middlemen to take 30% off the top.  No more piling your books into “all you can devour” buffets like Kindle Unlimited.  Our clients work hard to establish the best relationships they can with their readers and students.  They expect to receive the majority of the profits as well.

    If you’ll be in Chicago on May 11, 12, and 13, please stop by our booth:  872A.  We’ll be wearing tee-shirts like these:

    Tarzan FrontTarzan Back

     

    Authors with a Following Benefit Most from Mobile Marketing

    Followers are Entranced with Mobile Access

    We have discovered an interesting phenomenon during our conversions of independent authors to mobile publishing.  When they establish their Embellisher™ Mobile Publishing platform, the list of previous followers they had during their website presence quickly became more dedicated to the author and his/her work once they had an app to go to on their mobile devices.

    As a result, we did some research into why this happens, and we came up with a variety of responses from our authors and their readers.  The following are the main reasons given by authors and their followers as to why they became more dedicated to the author and his work after the conversion to mobile publishing:

  • Readers enjoyed the convenience of having the author’s work directly accessed by mobile device.
  • Readers could easily switch mobile devices while reading, keeping the place where they left off in the book they were reading.
  • The author’s brand was clearly recognizable to the reader inside a mobile application.
  • Authors enjoyed having more secure Digital Rights Management than on Amazon.
  • Followers appreciated the fact that most of the money they paid to buy the authors’ books inside the app went to the authors and not to middlemen.
  • Followers became much more active inside the Mobile Forum because it was dedicated exclusively to one author.  Places like Facebook and Goodreads were too big and too distracting.
  • Authors and their followers enjoyed having the instant editing that was available to their books and educational materials.
  • Newsletters and other promotions were sent by PhpList and were more secure and entertaining as a result.
  • Sales increased 30 to 100 percent after converting to mobile publishing because print, conventional eBooks, and enhanced (ePub3 multimedia) eBooks could all be created, marketed and sold inside the one mobile platform.
  • The authors also appreciate the help they receive from the staff at EMRE Publishing.  They are able to get their mobile platform up and running on their web servers in as little as 24 hours from the time they purchase it.  Self-Published authors who have several books in a series benefit most from converting to mobile publishing and marketing.  We hope you can experience the advantages of having all your publishing tasks in a single platform that you can take with you.  The myths about mobile marketing are not true, so visit us today.

     

    Try the Embellisher (TM) Mobile Publishing App for Free

    Our free trial will let you try a book promotion for one of your titles.  If you can use Microsoft Word, then you can use the ePub Creator Studio.  We like to use a “duck” analogy, as in “getting your ducks in a row.”

    ducks
    Click on the duck man to try our Embellisher (TM) Mobile Publishing App for Free!

    Simply follow these steps to try our promotion.  Continue reading Try the Embellisher (TM) Mobile Publishing App for Free

    How to Use the Embellisher (TM) Mobile Publishing App in Education

    Connecting Teacher and Learner for Instant Education

    instant education

    I initially developed the Embellisher™ Mobile Publishing App for online education.  Why?  When I taught online for 15 years, I discovered that the best way to reach learners was through their mobile devices.  My students were on-the-go and self-motivated.  After using Blackboard and Moodle, which were the most common Course Management Systems in use, I discovered I had to spend a lot of my personal time (usually at the start of the course) getting my students properly registered and logged into my CMS instead of starting to teach.  As a result, many students became distanced from the learning experience (a bad thing–especially when online education is already an isolating endeavor).  Therefore, in order to provide the educational intimacy necessary for the best learning experience, I came up with my present system of publishing and learning.

    Using Occam’s Razor in Education

    While I was at Caltech, the method of teaching most enjoyed by instructors utilized the “occam’s razor” technique.  Indeed.  When one has a collection of students which averages a 4.0 GPA out of high school, one quickly learns to adapt to the method of teaching which proves most productive.  Let me be both bold and controversial with my statements here:

     

  • Students are getting ripped-off by educational publishing.
  • Students are getting ripped-off by Course Management Systems.
  •  

    These two realities were the proximate causes of my developing the Embellisher™ Mobile Publishing App after my retirement from education.  After winning online teaching awards, I soon saw that teaching needed to move to the next level of excellence:  delivering content to mobile devices.  Not only could students pay less for textbooks (they can be created by the instructor(s) right inside a virtual studio), they could also become connected instantly with the teacher 24/7, and updates to both the textbook and the curricula could be made without additional middlemen (administration and big academic publishing) getting in the way.

    Make no mistake. Professors are well aware of the stranglehold that big academic publishing has on the education establishment. However, since academic freedom still trumps profit, the course and textbook delivery system that can both provide a seamless learning experience and save the students a lot of money, should win out in the end. If my system isn’t used, then some variance of it should be adapted in the near future. If not, then students and their parents should begin to apply pressure on the administration to make it a reality.

    The Reasons Why Mobile Publishing and Course Delivery Will Prevail

     

  • The costs to deliver course content and publish textbooks and curricula can be decreased over 50%.
  • The login and communication problems between instructor/facilitator and learner can be reduced immediately.
  • Academic freedom will become more important once the communications through mobile app become prevalent.
  • Many more interactive add-ons can be utilized with an open-source application.
  •  

    According to the 2011 report referenced above from the United States Navy (as a Navy vet, I have always been a proponent of the Navy’s advanced educational system and early adoption of the newest methods), the student satisfaction after taking a course using a mobile app, was quite good. “The participants were asked to rate the overall
    satisfaction with the mobile TIP course. The question
    was rated on a scale of 1 (very poor) to 5 (very
    satisfied). Thirty-eight percent of the respondents rated
    the mobile Tip course with a “5”, 46% rated it with a
    “4”, 13% rated it with a “3”, and 1 person gave it a “2”
    rating. There was definitely a high level of satisfaction
    among the participants. Out of those who had
    previously completed the eLearning version of the
    course, 70% of the participants actually preferred the
    mobile version to the eLearning version.”

    Educators Can Try EMRE Publishing’s System for Free

    We want educators to try our system for free. In order to do this, we must be certain you are an educator who can implement our system at your school or college. We also accept private and for-profit institutions. Once approved, you will receive Admin access to our basic app system. You can see how the various components work, and perhaps come up with some needs you might have if we were to install our publishing app on your server. Our basic installation (with tailoring for brand) costs $500 for one Admin access. Our “turnkey app” is now available for installation. This version will cost $750, and it includes unlimited Publisher interfaces for individual teachers/publishers. In fact, for more progressive institutions, students can also be given privileges to create ePub3 (multimedia) eBooks and share them via our Forum component with other students and the instructor. Please contact us for a free consult to determine if you would benefit from free access and if you qualify. The key is to work with you and your institution to get the ingredients that will most benefit your student population and the instructors who teach them.