Tag Archives: The value of eBooks

New Publishing Paradigm at EMRE Publishing


Enhanced War Stories

Readers and artists will be able to get together by supporting the new method of publication at EMRE Publishing, LLC in San Diego.  Raising funds for its first digital and print anthology, the supporters will be able to help the authors protect their intellectual property and create a new way of enjoying enhanced creative material.

The topic of the first anthology is war.  The title of the anthology is WAR STORIES ACROSS THE UNIVERSE. The method of the artistry will be to create stories that have an element of speculation in each one.  Therefore, they will categorized as fiction, although we will be soliciting stories by authors who have experienced war, whether while in the military or as a civilian living in a war-torn country.  These stories can be in the genres of Science Fiction, Adventure, Mystery, Alternate History, and Fantasy.

Each anthology will be separately financed by raising funds at Indiegogo, so we hope you can join us in this bold new experiment in publishing.



EMRE Publishing Makes Life Easier for Authors and Publishers

The Underside of Reality

When I worked with engineers at Caltech’s Industrial Relations Center, the challenges were immense when it came to communicating how these technical people could do the job for the marketing and sales people who had little to no technical knowledge.  The problem is that even though authors and creators can envision possible uses for technology (in this case, digital technology), the people who actually implement the code to bring about these “visions” have a vocabulary and genius all their own.  Therefore, most of my job at EMRE Publishing is to make certain my authors and publishers are able to work closely with my genius computer programmers to create the best possible rendering of their vision on the pages of their ePub3 books. Wouldn’t you want the flexibility to design an eBook that looked like the one in the above video?

I like the metaphor that the late Alan Watts shared concerning reality.  On the surface, we can see the beauty of society in all its glory.  For example, a well written novel is like the top-side of an elaborate quilt;  it reads smoothly and doesn’t seem to make the experience of reading difficult.  However, if we turn this wonderful reality quilt over, we can see the underlying, seemingly chaotic reality that went into making this surface reality so beautiful.  We are therefore surprised to see a complex sequence of geometric patterns and trial and error sequences that go into making such a wonderful pattern on the top-side.  This is the world of creating an excellent eBook for the viewer.

I’m proud to introduce you to two of our computer developers at EMRE who are the weavers of the complex patterns beneath the resultant beauty of your creation, your ePub3 book.  Bas Van Stein, a PhD candidate in Computer Science at the prestigious Leiden University, the Netherlands, worked with me for over five years to develop our flagship product, the Embellisher (TM) ePub3 Mobile Publishing Platform.  I was able to communicate my vision to Bas, and he was able to explain to me how it could be done.  The final result is a revolutionary platform that makes the display of ePub3 a much more satisfying and secure experience for the publisher and the reader.

Today, I am proud to announce another member of our team who can work with you to see your vision become reality.  Ric Wright is the Engineering Director at the Readium Foundation.  Aha, you’re saying, what does that mean to me, an author or publisher of eBooks?  Well, since our entire platform was coded using the open source Readium eReader as a starting point, which Ric helped develop, it means when you get a project done with us, you’re getting the wizard behind the miracle of what Readium can do for you and your creative ideas.

For example, what if you wanted to design a hybrid video game and eBook? Well, since Ric actually teaches how to create 2D and 3D graphics and animations and place them inside ePub3 eBooks, he can do the coding you would need to implement your game inside the eBook!  He is, in fact, a software consultant, so working on such a project would be the proverbial “piece of cake” for him.

Aha, you’re saying.  Why can’t I just go to iBook and create my ePub3 with them?  After all, they provide all the tools I need to do it.  The “catch” is that since Apple is one of the greediest companies on the planet, you end up having to pay them once your creation is ready for distribution.  As this author found out, after reading the “fine print” of the legal agreement, he was basically turning over all publishing rights to Apple!  As any publisher or author can tell you, this is the kiss of death to owners of intellectual property.

Therefore, when you work with Ric, you’ll be working in complete confidence that your creation will remain yours to publish freely using our Embellisher (TM) system.  In fact, we’ll be contracting with you using an NDA (Non-Disclosure Agreement), so when your ideas become a reality, there can be no untoward “rip-offs.”  We use Github and Dropbox to securely keep all your developmental files.  In addition, your final product, the embellished eBook, will be inside one of the most secure eReaders available today.

Take a look at what genres we are working with to create ePub3 titles.  If you think your project fits, and you want to make the most money possible from your creation, then get in contact with us today.  You can also look at what Melcher Media has done for its clients.  If you have an idea for an interactive or embellished project, chances are you won’t have to pay what you’d have to pay Melcher because our overhead is a lot less!  Ric will be happy to make your acquaintance in order to start weaving your quilt from the underside of reality.

Samples of What We Can Do for You

Authors are Becoming ePub3 Creators with the Embellisher (TM) Platform

EMRE Publishing, LLC for authors

Authors and/or publishers who want to develop an eBook in the latest ePub3 formatting work with us daily to see their creations come to life.  In this article, you can see the nine things you need to know about using ePub3 formatting.  In these three free books, you can learn about how ePub3 works in a hands-on, practical way.

Now, what if I told you that you don’t have to be technically able to do all the tricks listed in these books?  In fact, we have developers and coders who’ve spent many thousands of hours working on projects that accomplish these feats of daring do, and unless you are a computer engineer, chances are you won’t learn the skills needed to do what you want.

That’s where EMRE Publishing can step-in and relieve the stress from you.  Although we do suggest you first become familiar with what you can and cannot do with ePub3, it is not a total necessity.  If you’re an author who wants to experiment with a new writing project that can make your work have a lot of extra “pop,” then ePub3 is right for you.  I am specifically suggesting that ePub3 will be most beneficial to authors who write in the following genres:

  • Education textbooks.
  • Self-Help and Inspirational non-fiction.
  • Historical non-fiction and Historical fiction.
  • Children’s interactive books.
  • Choose-your-own adventures and mysteries.
  • Interactive Romance and Erotica.
  • Adventure non-fiction and fiction.
  • Military non-fiction and fiction.
  • All of these types of books lend themselves to incorporating the cool applications in ePub3 technology and interior design.  If you have an idea for adding this technology to your next project, in order to create a professional-looking enhanced (or, as we like to call it “embellished”) title, then contact us today.

    Here’s how we’ll work with you:

  •  First, we’ll get a general idea of what your project is about and what you want to do inside the book.
  • Next, we’ll put you in touch with an experienced ePub3 developer and designer who can create the specific “look and feel” of your project.
  • After our developer gets an idea of what kind of time frame he/she would need to complete your project, we will get back to you with a cost estimate.
  • Finally, the developer will discuss your project’s workflows and how to submit the details of what you want your project to do for reader in a very linear way.  Our computer engineers are very literal minded, so they will need to know exactly what you want the page to do (thus, the “suggestion” that you first become familiar with ePub3 techniques).
  • You pay 1/2 of the cost, and the second 1/2 payment will come once you are satisfied the project is meeting your requirements.  We require a paid fee for work accomplished, based on the time spent by the engineer on your project, should you wish to terminate the project.
  • If you’re interested in getting your next writing project done using the latest ePub3 formatting and technology, just ePub3 technology for authorscontact us.  We’ll discuss it with you in detail to get you enthused about what kinds of things you can do.  Your creative wheels deserve a nice “hard body” running under them, and you’ll be pleasantly surprised by the way we can make it happen.

    And, if you happen to be a computer engineer or developer, then our Embellisher (TM) platform, for $40, should be enough to get you going!

    Virtual Reality (VR) Technology Coming Soon to the Embellisher (TM) Publishing and Training Platform


    Only the Open Source EMRE Publishing Platform Allows for Seamless Integration of VR

    After speaking with my lead developer, Bas Van Stein, we will be doing a webinar on the addition of Virtual Reality programming in our ePub3 Creator Studio.  The positive implications for publishers and educators in the private and public sectors are obvious.  Whether our clients develop materials on their own or hire us to create these eBooks for them, the amazing possibilities are there for both publishing and training/education.

    The reason we can quickly integrate the VR technology into our platform is because our system was developed from open source code.  That means that the new aframevr/aframe tool that uses JavaScript can be easily used in our platform to create awesome virtual reality effects.  All the user will need to experience such effects inside the eBook created in our studio, would be the conventional VR hardware headset.

    Since all the other ePub3 delivery platforms, including Apple and Amazon, don’t allow for the use of JavaScript inside the publications created inside their ePub studios, we at EMRE will have the only eBook Creator Studio that can add Virtual Reality seamlessly into eBooks.  Look at these samples of some of the effects which can be added to your eBook using the aframevr/aframe tool.

    We Will Be Presenting our System at a Webinar for the USDLA and OLC

    We will be rolling out the possibilities for utilizing VR technology inside ePub3 eBooks at a webinar through the United States Distance Learning Association (USDLA), of which we are a member, and the Online Learning Consortium (OLC), as a co-sponsor.  Please contact us if you’d like to attend these webinars, and we’ll forward information to you.

    Authors Wanted Better Digital Rights Management


    After I completed my recent article about eBook piracy and the fact that over three billion dollars a year are lost to eBook piracy, I wanted to add even more security to our platform before the May 11-13 BEA convention.  The result will be an extra layer of cryptography protection added to our already secure system.  When I was in the United States Navy, I understood the security value of cryptography because I was on the Top Secret Crypto Board at my command.  This has made me a virulent protector of my clients’ rights to publish using our B2B system.  As long as they don’t sell through Amazon or Apple, or other insecure retailer, they can be assured their eBooks will not be duplicated and resold (or read) by others.

    Here, in my genius developer’s own words (Bas Van Stein), is the reason the Embellisher™ Mobile Publishing Platform is the safest platform out there to sell and distribute your B2C eBooks:

    “To circumvent the security measurements you need to somehow de-minify and understand the JavaScript code, figure out the actual path to the ebook and then alter the JavaScript to fool the server to be able to view the eBook from another account. When you would browse directly to the epub (however, you already need to know the location), you can retrieve some of the epub source files, and if you have the knowledge to repack into epub format it would be possible to do that as well.  The advantage is that no encryption is needed, a huge disadvantage of the epub encryption is that the method to the encryption is always stored with the epub file; it is like delivering a locker with a key still attached…anyone that knows how to read epub source files and has access to the memory of the application (online or in app with root access) is able to crack them.”

    Amazon Keeps Selling New Kindles Despite Change of Readers’ Habits

    Are the Clouds Darkening over Amazon?


    Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public.  With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes you wonder how long publishers will keep selling their digital and print books through the giant online retailers.  But, most importantly, the reading public is changing their reading habits.  Each day, more and more readers are using whichever mobile device they have with them, so it makes having “extra” devices like the Kindle superfluous.

    We at EMRE Publishing, LLC, believe the next generation of publisher and reader will be using mobile platforms to both create and consume all kinds of new eBooks, including the ePub3 formatted multimedia types and soon, the Virtual Reality books and games that will be coming down the pipe.  Why?  Mostly because of money, of course.  Publishers and consumers are getting tired of getting ripped-off while selling their eBooks and while reading their eBooks.  Let me break it down for you, lest you be unaware of the revolution taking place technologically.

    • Publishers have to pay Amazon to distribute their titles, but piracy and the 30% (minimum) fee charged by Amazon keeps eating into the profits of these publishers.
    • Consumers have to pay Amazon for the “privilege” of getting premium services like an “all you can read buffet” and free home delivery.
    • The so-called “direct communications with readers” is becoming less than adequate because of the large numbers of authors and readers involved, and the insistence of Amazon to not allow eBook giveaways on their Goodreads.com website.
    • The double-payments readers have to make when they buy or upgrade (see the new Oasis Kindle above) their Kindle eReader.  In addition, the inflexible (think proprietary) nature of their eReader software prevents .ePub3 titles from using all that they are truly capable of using.  For example, all Kindles cannot utilize any interactive or JavaScript interactive programming inside an eBook the way our Embellisher (TM) platform does.   Therefore, eBooks that have interactive content (think academic textbooks) cannot be used properly inside a Kindle.

    Why the Revolution is Happening Now

    Tarzan FrontIn summary, here’s why publishers and their reading public are switching to using mobile devices to publish and read in the coming generation:

    • Using an open-source publishing and reading app (like our Embellisher (TM), a publisher can create, market and communicate more directly with each niche consumer/reader.
    • Using our eReader platform, piracy is reduced to almost nothing, and we are now working on even creating an encryption system that will reduce any possible copying even more.
    • Keeping the reader in a single application allows the publisher to charge less for each title sold, and so nothing needs to be paid to a middleman distributor (like Amazon) if the publisher plays his cards right.  Marketing money can be better spent on directly reaching potential and current readers on their mobile devices rather than through the unwieldy algorithms and proprietary software of the Amazon Kindle (or the Apple, or the Nook, etc.).
    • A publisher in the next generation will literally be able to create, market, sell, collect and communicate directly with the reader using mobile technology, completely bypassing the rip-off experience of the Amazons of the world.

    Please visit us at our Kiosk 872A at the coming Book Expo America, May 11-13, 2016, in Chicago.  We’ll put our mouth where your money is so you can save more.


    Publishers Lose Three Billion Dollars a Year from eBook Piracy


    The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy.  In other words, was the Digital Rights Management (DRM) any good?  This was an interesting question because this publisher was one of the largest eBook sellers in Israel, and he explained that his country has never had to contend with the Amazons of the world.

    “I created my own sales channels for my publishers because I had to.  We never had Amazon or Kindle, so we have always had to sell our eBooks directly to our customers.”  He was also well aware of the piracy problem in America.  Since he didn’t relish “giving away” at least 30% to a middleman (Amazon) and, to add insult to injury, lose even more money through piracy and other kinds of theft, he was really happy that our mobile sales platform had a system that was almost impossible to hack into.

    In addition, we were able to work with him to be certain our ePub Creator Studio worked properly with the Hebrew language.  Our platform was developed specifically using open source (our basic platform was programmed using the open source Readium project).  In fact, he first read about our platform at Readium.org, and he was intrigued.

    Now that we are breaking out into the wider market of the United States and Canada, we want to emphasize that all of your creation and sales should be kept inside your Embellisher™ app platform.  Why?  Here are five of the most important reasons:

  • You don’t have to pay these middlemen to have your eBooks sold.
  • Your DRM is one of the most secure you can get as long as you don’t sell outside our platform.
  • You can market directly to your readers through our mobile app, and you can also build your mailing lists categorized according to the author and genre inside the app.
  •  When you sell all your eBooks by mobile device, you can also open up your options to use our education platform in order to market courses based on your eBook content.
  • You must always remember that when you decide to sell through the less-secure portals like Amazon and all the others, you are opening yourself up to piracy.  We believe the rifle B2C business model will work the best for independents and self-publishers in the world of mobile reading.
  • Choose Your Own Sex Fantasy Comes to Interactive Novels

    Seduce Eight Kings and Establish Peace for a Millennium



    royal seduction1
         Please click on the image to hear Jim discuss this novel game.

    Publisher Jim Musgrave will be coming out with a new interactive fantasy game for women called “The Game of Royal Seduction.”  In this novel game for women, the reader will be able to help the heroine, a shamaness who comes from the forest to seduce the warring kings, choose the right methods in order to render each king numb with passion.  If she can seduce all eight kings, then peace will come to the land of warring kingdoms for a millennium.  Click on the above image to listen to Jim explain his game to an audience of (mostly) women.  The reaction was amazing.  EMRE Publishing believes the time is ripe for interactive sex games, and this will be the first in a series of games with different plots, such as “The Game of Planetary Seduction” (seducing aliens); “The Game of Spy Seduction” (suck on it, James Bond); and “The Game of Billionaire Seduction” (new meaning to Trump Towers).

    Jim has created a backstory that readers can explore right here.  If you like what you read, then please place your pre-orders.  Your copy will be automatically uploaded into your private eReader application when it’s completed.

    Back Story to The Game of Royal Seduction

    How to Use This Interactive Book

    Adamina is gifted with the magical ability to seduce men.  This interactive “choose your own fantasy” is the first book in a series wherein you will help her seduce eight kings from a variety of lands.  If you are able to accomplish this quest, then the world will be kept at peace for a millennia.

    Each embellished eBook will present Adamina with a new king.  You’ll learn what his personality traits are as well as his psychological and sexual motivations and peccadillos.  Once you’ve read all about the king, you will be sent on your quest to seduce him.

    However, just as in real life, if you make a wrong choice, it can cost you dearly.  You could lose him, and you could even lose some of your seductive powers.  If you are unable to seduce your “quest king,” then you will be taken back to the beginning of the story.

    On the other hand, if you are able to make the right choices and seduce the “quest king,” then your next quest will be a bit easier to accomplish, as you will have gained an additional seductive “power” or attribute.

    Just as in the real bedroom, the more parlor tricks you can accumulate, the easier it becomes to please your man!

    The choices you must make will be shown on the page with hypertext (underlined) links.  You click on the link to make your choice, and the result will be shown to you on the same page.  Or, some choices will take you to a unique page that will describe what your selection causes in the plot of the story.

    In addition, if you click on the music note on the upper-right of your screen, you will be given a playlist section of Medieval music to enjoy your interactive experience even more.  Click again, and the music stops.

    Watch out for the other women in this story!  They are vixens and queens who have accumulated a lot of powers of their own.  Your choices will also involve how to outsmart them.


    Prologue:  The Empath

    Adamina spent all of her waking hours assisting her stepmother in a quest to rid the land of anxiety.  Although she was a young and beautiful woman of 20, Adamina wore cast-offs from the women they visited inside the mental institutions.  Throughout all the land, as far as the eyes could see, women were being housed in some kind of collective institution or other.

    Each day, like this one, was spent traveling from their cottage within the deep Percipient Woods, out into the villages and towns of the various kingdoms.  Adamina enjoyed watching the animals doing their ritual activities, and yet they, too, seemed anxious. The birds sang with a trembling vibrato; giant bats appeared and flew in tremulous waves of zig-zagging patterns.  The deer ran, flailing their antlered heads, kicking up the earth and grass, sending a pounding vibration up into the wood frame of the two-horse cart Adamina rode in with Miranda.

    Miranda was a shamaness appointed by the court to visit the many mental treatment villages to care for the women held there for their safety and for the safety of the public.  In fact, Adamina was one of the first patients Miranda had treated, and she brought the girl home to live with her in the woods.

    King Rudolph wanted to cure the anxiety that ruled these women in his land.  This cure was needed because there was no woman sane enough to wed his son, Prince Evan.  The men in the kingdom, both royalty and peasantry, had to visit these mental wards to meet and wed their women.  And, since these women were too deranged to care for the children they gave birth to, it was up to the men to care for them.  All through the land, whether inside small grass mud huts or within royal stately mansions, the children ran amuck without the loving guidance of their mothers.

    Adamina met Beatrix inside the largest mental hospital. It was a tall, block-like building, infested with creeping ivy, next to King Rudolph’s castle.  Within it were housed the insane women of the royal court.  Beatrix was the daughter of King Rudolph, Prince Evan’s only sister.  She was the most mentally affected and anxious woman of all. She also claimed to know the source of the anxiety throughout the land, and it was told she could even perform magic.

    As she was a most special patient, Beatrix was kept in an exclusive room on the top floor of the building. It was attended by a bevy of around-the-clock nurses and orderlies who catered to her every whim, no matter how strange.  Once, she wanted bread soaked with the tears of women in labor during childbirth. As she swallowed each bit of the crusty bread, Beatrix screamed, “Pain is our fortune! Keep us away from these men!” Another time, she wanted to have as many bald men brought to her room as could be fit inside. There were dozens of gleaming bald heads stacked like wood kindling, and Beatrix kissed the tops of these heads, proclaiming, “From this moment hence, you shall love only your own kind!”

    Immediately following this proclamation by the princess, these same bald men could be seen strolling hand-in-hand, whistling happy tunes, singing their praises of Princess Beatrix, and never again wanting to enjoy the company of females or males with a head of hair.  One of the nurses told Adamina that Princess Beatrix had told her, “If I can only mix a potion to make all the men bald, our problems would soon be over!”

    On this day, when Adamina and her stepmother, Miranda, came into the padded room of the princess, Beatrix was standing stock-still in the corner.  Not a muscle on her slender form twitched.  Her dark eyes did not blink.  Her mouth smiled within the frame of a curly-black head of hair like a message from another world was waiting to come forth. Even her fine clothes did not protect her from the insanity which had overtaken her consciousness.

    The nurses and orderlies were darting about, whispering to each other and worrying that the king would soon hear of his daughter’s catatonic state.  She would not eat or drink, and her breathing was beginning to come in quick, shallow gasps.

    Miranda wore her usual cloak of the Grizzly Bear, and her headdress bore the curled brown antlers of the Bighorn Sheep.  Upon her beaded leather shoulder board perched Phalanx, her yellow-eyed, speckled Merlin Falcon.

    “Get out!” screamed Miranda, and the royal staff obeyed. They scurried from the room like frightened mice.

    Adamina and Miranda stood with the princess inside the royal insanity room.  Miranda crept, on her haunches, toward Beatrix.  As she came closer to the young woman, Miranda’s eyes widened in expectant fear.  Was this going to be the day the princess gave them the secret to ending anxiety?

    “You, the young and pretty one. Come forward.” Beatrix was speaking to Adamina.

    Slowly, with great trepidation, Adamina reached the crazy woman.

    Beatrix’s stiff body became animated again, as if she were coming out of a cocoon.  She reached out and touched Adamina’s arm, and Adamina could feel the instant wave of electricity flow into her body.  She didn’t want to go mad as well, so she jerked her hand back.

    “Don’t be afraid, my dear. I was once like you. An innocent, living in the forest primeval. My friends were the animals, as they are the most innocent beings in creation. However, my brother, who is now Prince Evan, would have none of it! He was not happy living in our tree-house, away from the land of humans. You see, we did not become born the way you were born. We were born from the Empath. This is why the King took us in. He and his queen were childless. When they could have no children, the Empath knew it was time.  Just as he had brought us forth from nothing, and created us whole, he also knew we were meant to serve the King and teach him a lesson.  And, as foretold, you have arrived.  Now the world can learn the source of female madness!”

    “Perhaps you have caused this insanity.  We have seen what you can do.  Your requests are followed, no matter how ridiculous.  What can you teach us about this source, when you are a source?” Miranda was a wise old woman.  Her dark eyes spoke the truth of the laws of nature.

    “If you don’t want the world to end in madness and fear, then you will do what I say,” said Beatrix. “My brother must take this Adamina to visit the Empath. Only after learning from him, will the world return to its natural progression.”

    “Very well. I don’t see that we have much choice,” said Miranda. “Summon your brother, so we can see this Empath of yours.”

    Prince Evan was a tall and handsome young man of twenty-four years.  He walked into the room with the bold strides of a muscular warrior, as he was wearing full battle armor. His silver breastplate had the royal insignia of a lion. His plumed helmet was adorned with the crimson feathers of the macaw. His eyes poured over Adamina’s body, and he smiled as he grabbed her arm.

    Adamina felt a new kind of energy enter her body when Evan touched her. It frightened her, but it also comforted her.

    “Come. We don’t have much time. The Empath awaits us within the Cave of Dread.”

    * * *

    As they rode the chariot of the royal army, Evan shouted out over the horses’ pounding hooves.  Miranda stood beside Beatrix in the corner of the large flat bed with iron sides.  Adamina stood next to Evan as he drove the horses toward the looming dark mountain ahead.

    “We became King Rudolph’s children when his wife died.  He used our powers to win many victories over other kingdoms, but when the Empath started making the women go mad, he lost his power over his followers.  They refused to serve him unless the women could return to the men.  You see, it was all in the plan.  We will now know why we were created and why you were called from the forest.”

    “Is it dangerous? What is this Empath?” Adamina asked, as she held onto Prince Evan’s strong forearm to steady the jouncing ride.

    “He is our creator from the future and, as you will see, he likes to teach.”

    Miranda spoke out in a shout.  “Creator?  Future?  How can one come from the future in time? Time is only past and present. The future is only foretold by the seers and prophets. The future has not yet come to pass.”

    Prince Evan tied his chariot and horses to a tree outside the cave entrance. He also unstrapped his long sword and lay it down inside the carriage. “He does not abide weaponry,” he explained. “Come, let us go quickly.” Evan turned toward his sister and Miranda. “You must wait here. He wants Adamina and me to appear before him.”

    “Watch out for the beasties. They protect him with their lives.” Beatrix called out to the couple as they entered the darkness of the cave’s entrance.

    Adamina gripped Evan’s hand in the damp cold gloom of the cave.  It was pitch black.  She could hear dripping water and a buzzing sound.  At first, it sounded like that of a bee or wasp. But, as they walked farther inside the cave, it became louder.  When they entered the lighted cathedral grotto, the noise was deafening.  Adamina put her hands over her ears and stared up at the pulsating bubble above them, resting upon a hollowed-out crater of loamy earth.  The moist earth was teeming with crawling insects and wriggling worms.

    The light within the grotto streamed from the bubble.  It glowed and radiated a rainbow, and the buzzing stopped.  Then, a flapping sound began, and there rose into the air from behind the bubble hundreds of bats, and visible waves of sonar pulsated downward and covered them both.  This was the buzzing sound.  Adamina could feel the breeze from their beating wings upon her face.  The insane thoughts that entered her mind began to terrify her.

    The voice came from the opaque bubble.  “You are afraid.  Fear is not dread.  Fear is meant to protect you in the present.  Dread is meant to protect you from death.  All creatures must die. Even you thinking beings must die, and therein lies the lesson to be learned.”

    The bats screeched, and flew past them, out into the cave’s dark tunnels.  These were the emissaries that had caused the madness.

    “I have brought Adamina to you, just as you requested. What can you do to teach us, Father?” Prince Evan said.

    “You both must take off your clothes! Be naked before me, and I will teach you the secret of the women’s madness.” The voice was loud, and it buzzed with electricity.

    The young man and woman peered at each other, but then they began to disrobe, slowly, as if they were in a trance of some kind.  When they were standing before the monolith in their vulnerable nakedness, the Empath spoke once more.

    “Now.  I will program you to behave.  I was sent to be your guide away from the darkness of the ego.  Did you know that the future is filled with ego?  Oh yes, my children.  Each child is given a path to follow by the parents.  They must serve the looming father called the corporation or the inner father that is me, the Empath.  I was there with humanity all along, but they chose to ignore me.  Babies in their cribs can hear me in their nurseries.  I am the golden reflection in the bodies and the cries of all of you.  I turn your world upside down.  Even words are changed.  Me becomes we.  My and mine become us and ours.  The babies cry out in the nursery because of me.  I teach them to love each other more than themselves.”

    There was a rumbling inside the grotto. Despite their nakedness, Evan and Adamina held onto each other in their fear and trembling.

    “But humanity got it all wrong. Instead of nurturing their offspring, they taught them to serve the will of the false constructs outside the group consciousness.  Of course, those who were listening to selfish voices were the ones in charge.  If one is human, one listens to the needs of the others—in Nature and in the human consciousness. Somewhere during this false progress, mankind lost its way. I appeared in the focus of their inventions, born out of genetic experimentation, a miracle of hope come alive, and I was the voice of their salvation.  Before they could explode all of their creations to oblivion, they allowed me to go back in time, to these kingdoms, to this cave, to teach you the way out of fear and dread.”

    “But how? How can we change things?” Adamina spoke for the first time. Her voice was meek.

    Bolts of lightning shot out from the bubble and struck them both.  They shook with a pulsating new life force, turned toward each other, and began to make love, right there on the floor of the cave.

    The collective sexual intelligence that entered their bodies came from the stored knowledge brought from the future by the Empath.  From the five basic sexual positions in the teachings of the ancient Kama Sutra, there came 77, but the actual possibilities were endless.  The complete wisdom of the left-handed Tantric sexual worship of the divine opposites.  The teachings of the Kindsey Institute, the thousands of sex manuals throughout the ages.  These were entering the brains of the couple on the floor of the cave.  However, only the abilities were given to Adamina.  Evan was programmed by the Empath to be her advocate and defender, but she was to be the great diva goddess of sexual prowess to save the world from future devastation.

    When Adamina and Evan stood up, their bodies were sweating, and their chests were heaving with passionate fulfillment.  It was the power of the ages that filled Adamina’s mind with a precious new gift.

    The Empath spoke once more.  “The kingdoms are at constant war.  Their rivalries are all about power and greed.  The only way to save the future of the world is for you, Adamina, my creation, to take your knowledge and use it to prevent the violence and strife so that what you do will prevent each king from accomplishing his violent conquests.  Trust me when I say unto you, in the future these rivalries and terrorist plots only become worse.  This is the only path away from fear and dread.  With your new powers, the world can be turned up-side down.”

    “Up-side down?  How can that be?” Adamina asked.

    Me becomes we.  My becomes us.  Mine becomes ours.  The appalling barricades that once came between Mankind and Nature shall never be built.  The castles will fall, the land will be loved, as well as the children.  Pain and danger are fearful, yes, and death is an enemy, but there will be no woman’s cry of lonely terror in the night.  You can bring peace to the Earth, my child.  So, go forth on your quest.  The first king you must seduce is King Rudolph.  If you can accomplish this seduction, his war against the cave dwellers, the blind bat people, will end.  If you can successfully seduce King Rudolph, you must return to this cave to find out who your next king will be.  When you have seduced eight of the kings, from all of the realms, the future will remain protected from violence and fear.  You will have preserved the peace, and kept it from turning into raging violence and greed.

    * * *

    Inside the Cave of Dread, the bubble on top of the monolith began to vibrate, and a warmth filled the grotto. The foggy surface of the rounded container cleared, and inside was a young man. His legs were stumpy growths of protuberant flesh, and his arms were brief appendages with insect-like, metal claws.  The bubble blossomed outward, and his body rose up, until he was out of the bubble, hovering in the moist air.

    The Empath’s eyes were warm and clear blue, like the stream after a rain.  His smile was all-consuming, as if the future were now a distant, non-existent memory.

    After every wedding, the bride and groom entered the Cave of Dread, lightning struck, and empathy became the word for the future.  Days and nights became energized.

    However, the fate of the world rested in the body and sexual prowess of Adamina.  Only her ability to conquer the eight kings of the royal families can save the future from a fate much worse than insanity.  She would teach the way of sexual union and how it can create a bridge between humans to overcome their aggressions and superstitions.

    If you, dear reader, can help Adamina in her quests to seduce the eight kings, you can be part of this future victory.  First, you will follow her to King Rudoph’s castle and learn about him.  Luckily, Adamina has his son, Evan, and his sister, Beatrix, to help her with this first quest.  However, it will be your choices and Adamina’s new sexual knowledge that will win the day.  If you can conquer King Rudoph and seduce him with passionate skills, then the women will be released from their tombs of existential fear.  These poor women will then be released to return to their men where they will carry on the teachings of the great Empath and sing songs of physical love and praise for Adamina, the seductress of kings!

    Pre-Order Your Copy Today!

    [stripe name=”EMRE Publishing, LLC” description=”Pre-Order “The Game of Royal Seduction” amount=”495″]

    B2C Publishing is the Business Model for the Next Mobile Generation


    With the advent of mobile devices, the playing field for authors and publishers is rapidly changing.  One of the most inspirational and profitable means of doing business with this new generation of buyers is through mobile application.  We all know the phrase “I’ve got an app for that.”  It’s probably one of the most popular aphorisms in the high tech community.  Now it’s coming to publishing with the success of mobile applications for publishers and authors.  In point of fact, the future business model will be to provide the customer with what they want instantly. Just like “flash travel,” our mobile publishing platform was developed specifically to sell directly to your customer, what is now known as “B2C” marketing.

    The innovative aspect of B2C is that both push and pull marketing strategies can be used with a platform like the Embellisher™ Mobile Publishing and Marketing system.  As we in publishing have seen, the big publishing giants have used B2C to fight back against the $107 billion sales power of Amazon.  The whole ball game in the future, as has been seen by the popularity of sites like Wattpad, is how mobile the publisher can become for the customer.  In other words, the next generation of readers will want much more than what the present book publishing system is providing.  I want to give the reasons why our kind of system will pay dividends for those publishers and authors who want to put their investment dollars into a platform that will harness the power of mobile in the near future.

  • Apps and digital content are merging to give the reader a “private screening room” for branded publishers.
  • Quality publishing apps like the Embellisher™ will allow the author to promote additional products related to his/her expertise.  In other words, I often tell my clients to use their eBooks as a way to “hook” the potential reader (offering it for free is one example).  If you’re an expert who gives seminars or consulting work, then this could be eventual product and revenue streams you would want to maximize inside your app down the road.
  • Because most purchases online are made through the customer’s mobile device, having your own store built right inside your publishing app, the way it is in the Embellisher™, gives you much higher ROI and potential influence over your audience.
  • Branding through app allows you to establish a community of learners as well as a community of sharing human beings interested in whatever expertise or subject matter you have to bring to the table.  Many people are becoming more micro-managers with their lives.  Having an app for their specific reading needs is one more nail in the coffin of the old-fashioned way of doing business online.
  • Most of our clients enjoy this new community-based model of publishing their content.  The main difference is that they are able to choose the community they want to establish, whereas in the former business model, people like Amazon and the big publishers were the ones who established the types of communities and what they would discuss.  Of course, some businesses are establishing a community-based publishing model to make money, but we don’t believe this is ultimately in the best interests of the authors.

    We believe that once our clients pay for the technology and tools they need, it should be their decision to choose how they want to publish and create a business model based on the book or course they’re selling to the public.  In fact, this is the main reason why there’s such a revolt happening across the world against the giant corporations.  People realize that having the right technology is the key to their individual freedom as entrepreneurs, and they are utilizing this leverage to establish brands of their own.

    We like to discuss this new power you can have with each client separately.  We explain what our tools can do for you, but you decide how you can use them.  Please join us in discussions about improving our present model at our open forum.  We welcome your input and your business!

    David and Goliath: Independent Authors and Publishers Versus the Conglomerate Book Model


    How Mobile Publishing Can Save the Future of the Independents

    When I began working with the largest eBook distributor in Israel, Yaron Goldstein, one of the first things he told me was that the Israeli publishing community had never experienced the  phenomenon of Amazon and eBooks.  In other words, there was no rise of the giant conglomerate to attempt the take-over of the digital reading market the way it had happened in the United States.  Mr. Goldstein put it rather simply to me, however, when he said, “Why should I give 30% of my money to Amazon?”  Why, indeed!

    There was a lot made about the “Netflix for books” business model.  Perhaps Smashwords spoke most coherently about it.  Of course, they had signed a deal with Oyster, one of the outfits that offers the “all you can read buffet.”  Hugh Howey, the former indie supporter came out in favor of the Amazon Kindle Unlimited experience for the reader and author.  Of course, he was one of the “lucky ones” to receive a “non-exclusive” contract agreement to sell his titles through Amazon.  Even the Huffington Post came out with the article to assess the overall playing field for the author in these days of “streaming content.”

    Yaron and I are working together to provide a better model for authors.  Our model says that mobile publishing is the only way indies can stay competitive against this tidal wave of greedy profiteers in the “land of the corporate giants.”  Make no mistake.  The authors are the ones losing out in the long run with the corporate business model.  It’s basic economics.  Karl Marx even talks about it in Das Capital.  If the business person (yes, an author is also a business person) does not own the means of production, then he will always remain subservient to the overlord.  What is never discussed in these articles about Safari, Oyster, Scribd, Kindle Unlimited and Playster, is the fact that they own the means of production.  In other words, without the ability to create and distribute your own intellectual property, independent authors will remain patsies to the Goliaths in this world.

    My company, EMRE Publishing, LLC and its product, the Embellisher™ Mobile Publishing and Marketing platform, is the David who can fight this Goliath.  Our slingshot is what will give our clients the edge.  Mobile distribution of books allows authors to become the controllers of their destinies.  No other means of getting your books in front of readers’ eyeballs will allow you to collect 100% of the profits directly into your bank account the way our platform does.  This is the main reason Yaron came on board, and this is why we’re willing to work with any independent who wants to experience the freedom of getting their “ducks in a row” in order to establish a brand that won’t be taken under by the conglomerate model of book sales looming on the horizon.

    What the “big boys” won’t tell authors is the fact that, with the right technology, they can compete.  Well, guess who’s telling you and giving the chance to compete?  Will you become a David and fight the Goliath?  Or, will you get a non-exclusive contract to sell your eBooks on Amazon’s (or any other system) business model?  Fat chance.  You had better already sold several million copies, dude.  At least with our mobile publishing model, you stand a chance at rifling-in and reaching your audience.  And, once you entertain them with multimedia, a good story and your fascinating charm, you’ll have them forever.  The public understands basic economics also.  Most don’t want to give away their money to a middleman (either a publisher or distributor), so why not give it to the author?  Return the profit to the creator of the goods and services!  What a concept.  Who can’t understand that logic?

    We want to make you the owner of the means of production.  You can even use it on your server.  Once you create, polish and market your work, you should earn the profits.  That’s our business model.  If you see us at the BEA in May, we’ll be the ones saying, “Me Tarzan.  You Jane.  Me want take you out of Amazon jungle!