Tag Archives: world-wide distribution

ePub3 in the Year 2017: Will Authors and Readers Enjoy Multimedia?

Mobile Publishing ePub3

Read what indie authors need to know for 2017.

As a publisher and independent author, I’ve established my company to serve fellow indie authors.  I’ve realized (mostly through trial and error) that the best way to publish and distribute an indie title is to do most of the preparation of my work (what publishers call “prepress”) on my own.  This saves you a hell of a lot of up-front costs so you’re free to put most of your money and effort where it counts:  marketing and promotion.

That being said, I also provide authors with https://emrepublishing.com/digital-prepress-services/ editing and prepress services, as well as eBook conversions https://emrepublishing.com/ebook-conversion-services/.  However, most of my business is all about getting the indie author’s titles out there in the hands of readers.  My three services are very reasonably priced, but it’s the way my services allow authors to market directly to their audience that sets my mobile publishing web app apart from the competition.  Instead of forcing my authors to do their publishing through me, as most of the big outfits do, I turn the keys of publishing over to the indie author.  In other words, they get installed on their server my Embellisher mobile publishing system https://emrepublishing.com/downloads/standard-embellisher-tm-mobile-publishing-platform/ (5 years in the making; based on the innovative ePub3 code of the Readium Project) for only $40 (1 year license, $10 for each year thereafter).  This is the best direct marketing tool for indie authors because you can harvest email addresses of your ePub3 eReader installers, and also publish your stuff directly and instantly to them through their mobile device.  You can also use our creator studio https://emrepublishing.com/embellisher-ereader/ to do your development of eBook titles and the marketing of your eBooks (including sales with Stripe Payment Gateway included) directly to your reader.

This method is innovative in that no other system allows an independent author to work independently (on their own website) and to collect 100% of the hard-earned price they affix on their merchandise–their eBooks.  In my opinion, mobile publishing is the future of B2C (business to consumer) eBook publishing, and you can afford $40 to give it a shot, can’t you?  Our installation for the non-branded version of the Embellisher is a do-it-yourself package downloadable from my website after you pay.  If you want our developer to do the installation, it won’t cost you much.

Vearsa ePub3

My other two services are also aimed at indies who can’t get all the advantages of being with a publisher.  I was published by Harcourt-Brace Professional in the 1990s, and my experience with them made me want to become a publisher on my own.  Why?  Besides the fact that I lost out on a ton of royalties, I wanted to put my own marketing touches into the effort and collect the 100% of the price of the book (that I thought I deserved, being the blatant capitalist that I was).  Thus, my second service https://emrepublishing.com/downloads/worldwide-ebook-distribution-vearsa/ is to offer my authors (for $50 each) a chance at distributing their eBooks for sale worldwide through Vearsa https://vearsa.com/.  This isn’t the BookBaby rip-off, where they promise that you’re being sold to 100 retailers, when in fact, if you were being sold through all the outlets they claim are being distributed to, the retailers would be refusing to offer your book for sale in their store, much less give you 86% royalty.  No.  My offer gives authors access to over 1,000 online stores around the world, over 65,000 libraries, and publishing privileges in over 100 countries.

The key is that I give my authors their own “imprint” under my publisher umbrella.  This is like some big publisher saying, “Hey, let me set you up, author, with your own private label and distribution network, and you can fix the price and you can collect most of the royalties (less the retailer’s cut).”  My authors punch in their metadata on the form I give them (a crucial part of eBook marketing!), affix their ISBN, and upload their copy to my Dropbox.  I then upload your metadata form and copy of your eBook (in .pdf, .epub, .epub3, and .mobi) to the Vearsa website, and you get all the advantages of having multiple listing genres (not possible for indie authors on their own–as wise indie authors know from working with places like Amazon KDP), and they can also do eBook sales, targeting of certain book stores (and countries) because I will give them an analytics reading they can use to these kinds of marketing adventures.

The third service I offer is to provide print-on-demand services https://emrepublishing.com/downloads/embellisher-diy-installation-print-demand-sales-option/ through Amazon’s Createspace.  They establish an account there, and I can do all the “heavy lifting” if needed (editing, interior layout, cover design).  However, since most of my authors are professionals, they have already had their work edited and designed, and all they need is some help getting it uploaded properly so they can collect from their marketing of the POD through their Embellisher platform.  I also provide in this package an epub copy of an “Author Tour and Book Launch Template” that can be used inside the Embellisher to do pre-publication marketing to stir-up business directly with your readers.  Without prepress or editing services, this will cost only $55.

So, if you’re ready to do the real work of getting your titles read and purchased by your readers, then you might consider my options.  Why shouldn’t you sell directly to your audience and collect 100% of the royalties?  Don’t you deserve it?

In point of fact, you can now establish a free account https://emrepublishing.com/creator/ inside our ePub3 Creator Studio, and see how it all works from the eBook developer’s angle.  It is my contention that once we have quality ePub3 books out there for our readers to “experience” then their popularity will increase exponentially.  This is especially true for books in the non-fiction arena.  Leadership, education and self-help genres can most benefit from ePub3 formatting.  eBooks now have to contend with augmented and virtual reality technology.  In fact, you can insert VR videos inside your work in our ePub3 Creator Studio.

The tools I would like eBook creators to “play with” are the “insert story” https://vimeo.com/188600846 and other interactive components.  This tool and others are available in the enhanced version of our ePub3 Creator Studio for $40 https://emrepublishing.com/downloads/standard-embellisher-tm-mobile-publishing-platform/.  Our studio even allows a developer to include Javascript, which is the heart of interactivity in the world of eBooks.  In fact, besides our eReader (based on the Readium Project’s eReader) only the Gideon eReader and iPads can view ePub3 eBooks using javascript.  Any content developer will tell you that unless you have javascript, you can’t do the cool things inside your digital book such as forms, pop-ups, animations, and other interactive elements http://ebookarchitects.com/learn-about-ebooks/enhanced-ebooks/.

I would, in fact, suggest that you plan your ePub3 formatted eBook very carefully.  We can provide you with an ePub3 (or standard eBook) designer https://emrepublishing.com/ebook-conversion-services/.  You really need somebody who can work with you to implement the features you want to include inside your innovative publication http://digitalpublishing101.com/digital-publishing-101/production/hiring-ebook-designers/.  I, of course, don’t care if you hire somebody on your own, and you can do that if you talk to the folks who belong to the Readium Project.

As a creator myself, what I’m most concerned with is the fact that non-technical but highly creative folks can see their visions come alive by working with a competent developer.  I worked with my developer for five years in order to create the code for the Embellisher.  We suggest that you can best implement your creativity by partnering with an ePub3 coder who can maximize your ideas on the page for the reader.

Encouraging Collaboration in Learning

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Are you preparing students for job skills required in 2020?

Attend our webinar to see how the Embellisher™ Mobile Publishing, Training and Education platform can give you  a way to move your organization’s mobile collaboration and publication systems to a powerful new level.

Whether you are in the public or the private sector, you can benefit from learning how to use VR/AR as well as seeing how multimedia (ePub3) and live streaming technologies can enhance your collaborative and publishing skills.

Student-Centered Instruction Webinar
Nov. 8, 2016 | 1 PM (UTC-7)

 

We will be covering:

1.  How to use live streaming video to collaborate on projects and assignments.

2.  How to use AR and VR to create “empathetic” point-of-view.

3.  How to give each author/teacher a publishing platform to feature live broadcasts of new books, book trailers, live chat with readers/students, and even “casting” a virtual book tour to bookstores and libraries as patrons can view on their mobile devices.

4.  A guided tour of our three ePub3 Creator Studio Templates that are used for collaborative work inside our web app.

Bonus! All attendees will receive a free copy of Professor Jim Musgrave’s book, Running with the Big Dogs: A Creator’s Guide to Using Electronic Media. Also, if you teach online classes, he will give you an Insert-text Grammar Template to use when grading your students’ papers.

 

Join our free webinar on November 8, 2016 at 1 PM (UTC-7). Register today.

Toffler is Dead, but Future Shock Still Exists

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If Toffler Had Lived, He Would Have Written About the Fourth Wave

After the announcement came last week that author and futurist Alvin Toffler had died, I immediately thought about another expert I knew during my years teaching at the California Institute of Technology.  Dr. Peter Drucker held many conferences for top management at Caltech’s Industrial Relations Center, and I knew him personally.  He told me to read Toffler’s book because it gave an excellent insight into what was happening in the world of technological change.  Drucker, of course, was the genius management thinker who coined the term “knowledge worker” and was very adamant about society’s need to change quickly to meet the new demands of technological progress.

In his landmark book, Future Shock, Mr. Toffler startled the world by showing how the “new literacy” would be defined by how well a human can learn, unlearn and relearn a variety of skills.  This was certainly required in a new culture that used digital technology.  Unless we can keep up with the constant changes, businesses and individuals will fall by the wayside, never to be heard from again.

I believe the next or “Fourth Wave” of technology will be turning manufacturing and publishing over to the individual.  Just imagine creating a product in your home, getting it “printed” by computer printer, and having your customers pay you directly online or through their mobile devices.  Or, as in the publishing game (my business), imagine the individual creating his or her own publication that can be instantly marketed, sold, and read by mobile subscribers that can be constantly updated as to your next big project or book right through their mobile device.

In other words, the Fourth Wave of technology is creating the liberated business person, who can go it alone, and reap most of the profits alone.  Certainly, the big conglomerates will be screaming holy hell, but what the hell?  The technology is already in place, and it will only take the “newly intelligent” to take advantage of this development.  It’s already happening, by the way.  Self-employed businesses are the fastest growing industries in the world.

For example, here’s my pitch to a person who has an inspiration story he wanted to publish to brick-and-mortar bookstores.  You can hear how I explained to him that because of the changes in technology his best bet would be to publish and market via mobile device:

Thanks for your inquiry about publishing options at EMRE Publishing.

We are somewhat of an unconventional publisher, in that we turn the money-making options over to the author to reap the greatest profits from his/her title. As you may or may not be aware, the publishing industry is changing drastically. Self-publishers, like yourself, have been able to achieve brisk sales through outfits like Lulu and Smashwords. However, we take your publishing abilities one step further by allowing you to sell directly to your audience and establish a following that will brand you on their mobile devices as an inspirational author.

Social marketing is the new method of marketing that we use, and with our Embellisher (TM) Mobile Publishing and Marketing platform, you’ll be able to sell your title(s) in more formats (print, conventional eBook, and ePub3 multimedia). I believe it would be to your best profit-making benefit to leverage all the print possibilities and market these through a single platform. Why? Well, you collect 97% of the list price, and it goes directly into your bank account. We use the Stripe purchase system that’s built right into our platform. With Lulu, they probably took a slice of your percentage (usually around 30%).

In addition, you don’t have control over the users who inquire about your book(s). In our Embellisher (TM) platform, you control the complete back-end or Admin side of things, which means you determine the price, you decide when and how you want to market, and you gain followers that can be marketed to again and again for any future titles (or online educational courses) you may have. Our direct social marketing method is the safest way for you to sell your books (especially your eBooks) because of the over three billion dollars a year that publishers are losing to eBook piracy.

As a former Caltech professor, and author, I wanted to be able to sell directly to my readers without getting ripped-off by pirates. That’s how and why the Embellisher (TM) platform was born. Frankly, getting your book into brick-and-mortar stores is a political process these days. You need to be with a publisher who’s willing to pay a lot of money just to get your book on the shelf, and to get it featured means you have to pay even more. Why not collect your profits directly from your reader and keep them with you for life? Especially with a heart-warming story like you have, people will want to have an app they can install that features you, and whenever they want to see what you’re up to, they just have to click on your app on their desktop in whichever mobile device they happen to have at hand.

Dr. Drucker and Alvin Toffler would be very gratified to see how technology is continuing to cause “tidal waves of change” in the business community.  We hope you can ride that wave to both profit and better communications.

Click to get your free copy!

First of its Kind: Dr. Rachel E. and “Color-Me-A-Mystery”

SERENE

Dr. Rachel E. “Color-Me-A-Mystery Series”

#1 Now Available in Paperback

SERENE cover

 

Award-winning author, Jim Musgrave, will be appearing at the Upstart Crow Bookstore in Seaport Village on Sunday, October 2, 2016, from 2:30 to 4:30 PM to pitch the novel and sign copies for readers.

 

EMRE Publishing, LLC has announced the first short mystery in a series that is completely “novel” in design and purpose.  SERENE is the first mystery in the “Dr. Rachel E. Color-Me-A-Mystery Series.”  Author and publisher, Jim Musgrave, was intrigued by the popularity of adult coloring books at the Book Expo America, 2016, in Chicago.  As a result, he decided to design the first-ever adult Mystery series that will also include meditative illustrations to color inside.  With a paperback format of 8.5″ x 11″, the reader will be able to easily color these 8 illustrations while reading the provocative new mystery by an award-winning author of the Detective Pat O’Malley Mystery Series.

“In fact, even the cover illustration (see above) can be colored,” said Musgrave.  “In addition, the subject of my mystery deals with the Jewish Kaballah, so the meditative and supernatural are combined with well researched SciFi and international intrigue to create quite an intelligent read,” he pointed out.

The eBook version will also allow the reader to print-out the coloring illustrations.  As far as we’ve researched, this is the first publishing venture to combine adult genre fiction with coloring illustrations.  The publisher also will be keeping all of the mysteries in this series at 40 to 45K word range.  The entire mystery can be read in a single sitting.

Purchase the paperback today.

Paperback = $9.95

eBook = $3.95

Read the first three chapters of Part One. (.pdf format)

Reader Mrs. Sara Nusbaum with her colored illustration.
Reader Mrs. Sara Nusbaum with her colored illustration.
Monica DeLucio reader
Here’s Monica DeLucio showing her coloring effort.

 

Coloring illustration "Tantric Yoga"
Coloring illustration “Tantric Yoga”

SERENE Synopsis

This is the mystery that establishes Dr. Rachel Edelstein as a sleuth with a super-power.  Raised on an ashram in California, she is molested by Guru Bhagwan Sharma, but he pays for her college education after her parents are found dead inside a lab working on a secret experiment called “Serene.”

While working as a psychiatrist in the Israeli Army, she treats two IDF soldiers who had also been members of the Omshanti ashram back home.  When they are murdered in a strangely anti-Semitic way, and no DNA evidence can be found, she decides to resign her commission and return to California to try to solve the murders.

After she teams up with another Jewish psychiatrist, Dr. Jacob Stein, who attends the same Kaballah study group, she is recruited by a scientist who worked with her parents on Serene.  Dr. Joshua Lawrence implants the beta test device in her brain, but instead of allowing her to control her own libido, she is able to see the sex traumas of others, in virtual movies that are displayed when they are five feet away or closer to her.

When the third victim, also a Jewish veteran, is murdered, Dr. Rachel E. is able to find clues using her new psychic power from the Serene implant.  The new clues lead to Dr. Lawrence, but when he is murdered, the case takes a strange twist.  Evidence points to the development of The Singularity, a device that allows computers to evolve much faster than human brains, which can lead to a way to control people and entire societies through weapons, androids, and implant technology.

In an exciting climax, Rachel and Jacob must track down a mysterious company that is trying to sell their new technology to the Israeli Government.  Not only do they believe this company is behind the murders, but they have also connected this group to an international race to establish The Singularity and perhaps become the world’s most powerful terrorist network.  This first mystery in the “Dr. Rachel E. Color-Me-a-Mystery Series” introduces you to a woman with a special analytical power that can help her solve many more cases to come.

Inspired by the Bhagwan Rashneesh Cult in Oregon

ABOUT THE AUTHOR

Jim Musgrave’s work has been featured in Best New Writing 2011, Hopewell Press, Titusville, N.J.  He won First Place in the Chanticleer CLUE competition for Best Historical Mystery, and he was a semi-finalist in the Black River Chapbook Competition and finalist in the Heekin Scholarship Award for Creative Writing, Finalist Next Generation Book Awards and Global eBook Awards.  He was also in a Bram Stoker Award Finalist volume of horror fiction, Beneath the Surface, 13 Shocking Tales of Terror, Shroud Publishing, San Francisco, CA.  His short story, “Zeru,” was published in Mixer.  He has also published six novels and three collections of short stories at EMRE Publishing, LLC.  His complete Historical Steampunk Mystery series starring Detective Pat O’Malley, is featured around the U. S. library system under the Self-E collection.  He is owner of EMRE Publishing, LLC, and he created the only mobile application platform that allows the author to create, market and sell multimedia eBooks through the Embellisher™ Mobile Publishing system.  He taught at Caltech and in the San Diego Community Colleges in San Diego..

Why Apps + eBooks = Money

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Any enterprising person can critically think about how to publish a best-selling book and come up with some very basic premises about how it should be done:

  • The content of the book should be interesting to the specific audience.  Let’s face it, unless you write Gone with the Wind, you’re not going to be popular with all audiences.  Therefore, you should narrow your audience down to those who will be interested in your subject matter.  For example, if I write a book about investing in stock, then I must get an audience that appreciates how stocks are bought and sold and who have the money to gamble.
  • Since publishers are losing over three billion dollars to online pirates who steal content, I would want to sell my eBooks in a secure environment.  Although every eBook can be hacked, there are ways to reduce the numbers of hackers who would want to take the time and perform the exercise.  Just as a burglar usually doesn’t try to break into a locked home, so too does a hacker look for the easiest eBook he/she can exploit.
  • Even if you have content that is going to sell a million copies, the real money is made when you are able to build an audience that will diligently follow your series of books on whatever subject.  Guys like James Patterson and Hugh Howey (fiction authors from the commercial and indie sides of the business), have proven this can be done.
  • You want to have the tools to create, publish and market your eBooks so they stay in front of the audience for whom you have written.  Most people can Google the topic of eBook publication, and come up with great resources.

The missing factor in this scenario, as in most publishing efforts, is how much marketing expense, and how often do you need to spend that money to get your name and publications out there?  Do you want to shotgun your money to the major media?  Probably not, as it would defeat the very premise of having a limited or niche audience.  Do you want to use standard TV and print advertising?  Again, probably not, as you also are aware that people who read eBooks exist online and are digital fanatics.

b2c ecommerceTherefore, what if I told you that the best way to reach and keep your niche audience is to develop your eBook, market your eBook and sell your eBook, right from the same application platform?  My business was to create such a platform and my Embellisher™ is rolling out to the general publishing public at the May 11-13, 2016 Book Expo America.  As an independent author, who has won awards for his fiction, I wanted fellow authors to receive the best application to make money from their hard work.  I knew it wasn’t through Amazon or the fact that middlemen in the publishing world are presently reaping at least a 30% share of your book’s price just for placing it up on an international platform to be sold at the behest of increasingly confusing and uninteresting algorithmic roll of the dice.  I wanted my clients to be able to sell their books directly to their readers (what’s known as “business-to-consumer” or B2C model).  When I was the Management Development Supervisor at Caltech in Pasadena, I taught my students that the concept of Occam’s Razor was the best way to do business.  The fewer people you have to pay who are between you and your customer, the more money you will deposit into your bank account.  This holds true for selling eBooks, and I hope you can take a look at our website and see why I believe our method is a method with which you will want to spend time developing your next best-seller(s).

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All Four Det. Pat O’Malley Titles Added to Biblioboard

Curated by the folks at the Library Journal, readers can now access online copies of all four books in the best-selling Detective Pat O’Malley Steampunk Mystery Series. We feel honored that they were also chosen as “highlighted” titles. Anybody with a library card can read these popular titles online at: https://library.biblioboard.com/home

 

 

 

B2C Publishing is the Business Model for the Next Mobile Generation

Best-SciFi-Books

With the advent of mobile devices, the playing field for authors and publishers is rapidly changing.  One of the most inspirational and profitable means of doing business with this new generation of buyers is through mobile application.  We all know the phrase “I’ve got an app for that.”  It’s probably one of the most popular aphorisms in the high tech community.  Now it’s coming to publishing with the success of mobile applications for publishers and authors.  In point of fact, the future business model will be to provide the customer with what they want instantly. Just like “flash travel,” our mobile publishing platform was developed specifically to sell directly to your customer, what is now known as “B2C” marketing.

The innovative aspect of B2C is that both push and pull marketing strategies can be used with a platform like the Embellisher™ Mobile Publishing and Marketing system.  As we in publishing have seen, the big publishing giants have used B2C to fight back against the $107 billion sales power of Amazon.  The whole ball game in the future, as has been seen by the popularity of sites like Wattpad, is how mobile the publisher can become for the customer.  In other words, the next generation of readers will want much more than what the present book publishing system is providing.  I want to give the reasons why our kind of system will pay dividends for those publishers and authors who want to put their investment dollars into a platform that will harness the power of mobile in the near future.

  • Apps and digital content are merging to give the reader a “private screening room” for branded publishers.
  • Quality publishing apps like the Embellisher™ will allow the author to promote additional products related to his/her expertise.  In other words, I often tell my clients to use their eBooks as a way to “hook” the potential reader (offering it for free is one example).  If you’re an expert who gives seminars or consulting work, then this could be eventual product and revenue streams you would want to maximize inside your app down the road.
  • Because most purchases online are made through the customer’s mobile device, having your own store built right inside your publishing app, the way it is in the Embellisher™, gives you much higher ROI and potential influence over your audience.
  • Branding through app allows you to establish a community of learners as well as a community of sharing human beings interested in whatever expertise or subject matter you have to bring to the table.  Many people are becoming more micro-managers with their lives.  Having an app for their specific reading needs is one more nail in the coffin of the old-fashioned way of doing business online.
  • Most of our clients enjoy this new community-based model of publishing their content.  The main difference is that they are able to choose the community they want to establish, whereas in the former business model, people like Amazon and the big publishers were the ones who established the types of communities and what they would discuss.  Of course, some businesses are establishing a community-based publishing model to make money, but we don’t believe this is ultimately in the best interests of the authors.

    We believe that once our clients pay for the technology and tools they need, it should be their decision to choose how they want to publish and create a business model based on the book or course they’re selling to the public.  In fact, this is the main reason why there’s such a revolt happening across the world against the giant corporations.  People realize that having the right technology is the key to their individual freedom as entrepreneurs, and they are utilizing this leverage to establish brands of their own.

    We like to discuss this new power you can have with each client separately.  We explain what our tools can do for you, but you decide how you can use them.  Please join us in discussions about improving our present model at our open forum.  We welcome your input and your business!

    David and Goliath: Independent Authors and Publishers Versus the Conglomerate Book Model

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    How Mobile Publishing Can Save the Future of the Independents

    When I began working with the largest eBook distributor in Israel, Yaron Goldstein, one of the first things he told me was that the Israeli publishing community had never experienced the  phenomenon of Amazon and eBooks.  In other words, there was no rise of the giant conglomerate to attempt the take-over of the digital reading market the way it had happened in the United States.  Mr. Goldstein put it rather simply to me, however, when he said, “Why should I give 30% of my money to Amazon?”  Why, indeed!

    There was a lot made about the “Netflix for books” business model.  Perhaps Smashwords spoke most coherently about it.  Of course, they had signed a deal with Oyster, one of the outfits that offers the “all you can read buffet.”  Hugh Howey, the former indie supporter came out in favor of the Amazon Kindle Unlimited experience for the reader and author.  Of course, he was one of the “lucky ones” to receive a “non-exclusive” contract agreement to sell his titles through Amazon.  Even the Huffington Post came out with the article to assess the overall playing field for the author in these days of “streaming content.”

    Yaron and I are working together to provide a better model for authors.  Our model says that mobile publishing is the only way indies can stay competitive against this tidal wave of greedy profiteers in the “land of the corporate giants.”  Make no mistake.  The authors are the ones losing out in the long run with the corporate business model.  It’s basic economics.  Karl Marx even talks about it in Das Capital.  If the business person (yes, an author is also a business person) does not own the means of production, then he will always remain subservient to the overlord.  What is never discussed in these articles about Safari, Oyster, Scribd, Kindle Unlimited and Playster, is the fact that they own the means of production.  In other words, without the ability to create and distribute your own intellectual property, independent authors will remain patsies to the Goliaths in this world.

    My company, EMRE Publishing, LLC and its product, the Embellisher™ Mobile Publishing and Marketing platform, is the David who can fight this Goliath.  Our slingshot is what will give our clients the edge.  Mobile distribution of books allows authors to become the controllers of their destinies.  No other means of getting your books in front of readers’ eyeballs will allow you to collect 100% of the profits directly into your bank account the way our platform does.  This is the main reason Yaron came on board, and this is why we’re willing to work with any independent who wants to experience the freedom of getting their “ducks in a row” in order to establish a brand that won’t be taken under by the conglomerate model of book sales looming on the horizon.

    What the “big boys” won’t tell authors is the fact that, with the right technology, they can compete.  Well, guess who’s telling you and giving the chance to compete?  Will you become a David and fight the Goliath?  Or, will you get a non-exclusive contract to sell your eBooks on Amazon’s (or any other system) business model?  Fat chance.  You had better already sold several million copies, dude.  At least with our mobile publishing model, you stand a chance at rifling-in and reaching your audience.  And, once you entertain them with multimedia, a good story and your fascinating charm, you’ll have them forever.  The public understands basic economics also.  Most don’t want to give away their money to a middleman (either a publisher or distributor), so why not give it to the author?  Return the profit to the creator of the goods and services!  What a concept.  Who can’t understand that logic?

    We want to make you the owner of the means of production.  You can even use it on your server.  Once you create, polish and market your work, you should earn the profits.  That’s our business model.  If you see us at the BEA in May, we’ll be the ones saying, “Me Tarzan.  You Jane.  Me want take you out of Amazon jungle!

    Three New Embellisher (TM) Mobile Publishing Platform Installations

    We’re gearing up for the Book Expo America, 2016 in May.  That means we’ll be running some specials, and we’re also streamlining our unique platform for our new clientele.  As a result, there will be three types of Embellisher™ Mobile Publishing Platform installations available to self-published authors, teachers, and large publishers/distributors of eBooks.  Our clients will be able to download the complete installation and follow the directions included.  They will also have the excellent technical assistance of our developer, Bas Van Stein, who will also be working with clients to “brand” the installation to the owner’s “look and feel.”  Once licensed, the platform can be up and open for business in 24 hours.  Here’s a brief description of the three installations that will be available for download:

  • Standard Installation:

    One publisher and one administrator included. All others are designated as readers and cannot create or sell eBooks in the Studio/Store. Both conventional and multimedia (ePub3) books can be created, sold and downloaded. Perfect for the self-published author who wants to have a quick way to brand him/her self and have a way to publish and market directly to readers through a cross-platform mobile platform. This installs on the server of the client with assistance of our technologist.

  • Turnkey Installation:

    One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. This is for the self-published author or teacher who wants to team-up with authors or teachers of the same genre or subject area/discipline. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.

  • Exclusive Turnkey Installation:

    One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. All publishers/authors/readers can upload private eBooks into the studio and eReader. This is for the self-published author or teacher with many books who wants to team-up with authors or teachers of the same genre or subject area/discipline. It is also for the large company or entrepreneur who wants to turn over marketing and eBook creation to his/her authors/publishers. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.

  • The movement against what the Smashwords CEO called “a monopoly preventing free expression” has begun against Amazon.  We believe our product will help publishers and enterprising authors to gain a foothold in this battle to take-back the author/reader relationship.  Our platform is the only mobile platform that permits publishers to run a complete publishing business through their cell phone, iPad and tablet.  No more middlemen to take 30% off the top.  No more piling your books into “all you can devour” buffets like Kindle Unlimited.  Our clients work hard to establish the best relationships they can with their readers and students.  They expect to receive the majority of the profits as well.

    If you’ll be in Chicago on May 11, 12, and 13, please stop by our booth:  872A.  We’ll be wearing tee-shirts like these:

    Tarzan FrontTarzan Back

     

    Using the Rifle for Your Book Promotion Job

    Video Training for Using the PhpList eMail Marketing Software

    Instructional Video on How to Rifle-in with an Opt-in Mailing List Program:

    Sample of eMail Promotion Campaign:

    Winner of the International Clue Mystery Awards

     

    All Books in This Series Selected by the Library Journal’s Self-E Program

  • Do you like short mysteries you can read in one sitting on your mobile device?
  • Do you like the option of having multimedia inside your mobile eReader?
  • Do you want to read the work of an award-winning author?
  • Follow these steps to begin reading the Detective Patrick James O’Malley Historical Steampunk Mysteries by Jim Musgrave:

     

  • Click here and register to access The Embellisher(TM) eReader.
  • Return to this page and click here to access your free copy of Forevermore, the mystery that begins it all.  Pat O’Malley, a decorated Civil War hero, is living inside Poe’s Cottage in the Bronx.  A vision of his former employer, Edgar Allan Poe, comes to him one stormy night.  O’Malley finds a strange note from Poe’s wife, Elizabeth.  The soldier-turned-detective decides to prove that Poe did not die in Baltimore as a drunk but may have been murdered.
  • If you liked the novella mystery, Forevermore, then you’ll really enjoy the enhanced version.  This ePub3 version includes insightful plot videos, Poe mystery games, and “choose your own plot” interactivity.  You can access the sample of this multimedia version here.
  • The second mystery in the series is Disappearance at Mount Sinai.  The wealthiest man in America is kidnapped in New York, and Det. Pat O’Malley has to track him down.  Access your eBook here.
  • Jane the Grabber brings O’Malley’s girlfriend, Rebecca Charming, to the fore.  Taken in their entirety, these three novels show the progression of Pat O’Malley from common citizen into a sleuth who must confront a time-traveling group that poses a world-wide threat. It is 1868, and one of the most devious and sinister madams in New York City is trying to take-over Rebecca Charming’s brothels.  Access this third novel in your cell phone or other mobile device here.
  • This fourth novel in the series thrusts O’Malley completely into the world of Steampunk.  Steam City Pirates was a Finalist in several international book awards, and it is a completely enhanced eBook.  It has originally created Steampunk music, an accompanying music playlist, and the superb artwork of Aryeh B. Bernabei.  You can view a sample of this multimedia ePub3 book here.
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    Join Other Readers inside the Embellisher(TM) Mobile Forum

    If you’ve enjoyed this new experience in portable reading pleasure, please join us to talk about what you liked.  You can access our forum here.

    Finally, sign-up for future newsletters at the EMRE Publishing website.

    How to Create a Short Campaign inside Your PhpList Software: