What to Do After Your Book is Published

Post-Publication Book-Marketing Actions

Below is a checklist of things you can do after your book is published, and a suggested sequence
in which you can do them. This is not meant to be an all-inclusive or exact time line, but a general
guide to help you market your books more successfully. For more information on any topic contact
jamesmusgrave2122@att.net

  • Continue to prospect for and contact buyers in non-bookstore markets
  • Update your website
  • Continue eCommerce activities
  • Monitor search-engine ranking (SEO)
  • Get active in APSS and your local chapter (www.bookapss.org)
  • Continue social networking
  • Update your strategic marketing plan (http://tinyurl.com/l4zyabe)
  • Compare actual results to budget quarterly
  • Obtain additional endorsements from readers and industry leaders (add to literature)
  • Contact other syndicated columnists
  • Contact magazines with long lead times
  • Plan more tradeshows and book fairs to attend (http://tinyurl.com/b8tk5t5)
  • Create new sales-promotional items
  • Send to niche and post-pub book reviewers
  • Apply to award competitions
  • Send books to post-publication reviewers
  • Rewrite and update your literature
  • Create podcasts
  • Participate in chat rooms, forums and discussion groups online
  • Direct marketing – snail mail and email
  • Build your “pitch pack”
  • Send a proposal package to retail distributors
  • Take media training (http://tinyurl.com/mxgvzm2)
  • Contact associations for cause marketing; membership premium (www.weddles.com/associations)
  • Phone call follow-up media
  • Mail brochures/flyers to prospective buyers
  • Phone follow-up to all prospective customers
  • Conduct a mobile marketing campaign (Apps, texting, QR codes, etc)
  • Conduct virtual tours
  • Participate in book fairs and trade shows (BEA, ALA: http://tinyurl.com/b8tk5t5)
  • Sell foreign rights
  • Continue marketing on sites such as www.shelfari.com, etc.
  • Line, brand and author extensions
  • Prospect for corporate buyers on www.manta.com
  • Work your personal networking lists
  • Conduct retail-store events
  • Conduct virtual media tours
  • Blog regularly
  • Conduct library tours
  • Create contests and/or sweepstakes
  • Write a script to use in telephone marketing
  • Update your elevator pitch and voice-mail message
  • Start a regular newsletter
  • Create a package insert
  • Use creative sales-promotional items (guy@msgpromo.com)
  • Purchase counter displays (www.bookdisplays.com)
  • Back-of-the-room sales at speaking events
  • Update metadata for online retailers
  • Conduct seminars and webinars
  • Sell your books as premiums and ad specialties (www.premiumbookcompany.com)
  • Have associations use your book as a fundraising item (www.premiumbookcompany.com)
  • Write and present proposals for large-quantity sales (www.premiumbookcompany.com)
  • Start and participate in affiliate programs
  • Support all distributors and wholesalers
  • Monitor your attitude
  • Change your strategies for life-cycle stages
  • Bundle various products
  • Market at local craft fairs and events
  • Appearances on more TV and radio shows
  • Start own fan club (Facebook or other)
  • Evaluate discounting strategies
  • Evaluate unit sales, revenue and profit relative to goals
  • Create new hooks as attention getters
  • Practice the 3Vs of media events (Verbal, Vocal, Visual)

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    About musgrave

    Owner of EMRE Publishing, LLC and independent author who lives in San Diego with his wife, Ellen.