Authors with a Following Benefit Most from Mobile Marketing

Followers are Entranced with Mobile Access

We have discovered an interesting phenomenon during our conversions of independent authors to mobile publishing.  When they establish their Embellisher™ Mobile Publishing platform, the list of previous followers they had during their website presence quickly became more dedicated to the author and his/her work once they had an app to go to on their mobile devices.

As a result, we did some research into why this happens, and we came up with a variety of responses from our authors and their readers.  The following are the main reasons given by authors and their followers as to why they became more dedicated to the author and his work after the conversion to mobile publishing:

  • Readers enjoyed the convenience of having the author’s work directly accessed by mobile device.
  • Readers could easily switch mobile devices while reading, keeping the place where they left off in the book they were reading.
  • The author’s brand was clearly recognizable to the reader inside a mobile application.
  • Authors enjoyed having more secure Digital Rights Management than on Amazon.
  • Followers appreciated the fact that most of the money they paid to buy the authors’ books inside the app went to the authors and not to middlemen.
  • Followers became much more active inside the Mobile Forum because it was dedicated exclusively to one author.  Places like Facebook and Goodreads were too big and too distracting.
  • Authors and their followers enjoyed having the instant editing that was available to their books and educational materials.
  • Newsletters and other promotions were sent by PhpList and were more secure and entertaining as a result.
  • Sales increased 30 to 100 percent after converting to mobile publishing because print, conventional eBooks, and enhanced (ePub3 multimedia) eBooks could all be created, marketed and sold inside the one mobile platform.
  • The authors also appreciate the help they receive from the staff at EMRE Publishing.  They are able to get their mobile platform up and running on their web servers in as little as 24 hours from the time they purchase it.  Self-Published authors who have several books in a series benefit most from converting to mobile publishing and marketing.  We hope you can experience the advantages of having all your publishing tasks in a single platform that you can take with you.  The myths about mobile marketing are not true, so visit us today.

     

    Share Button