Category Archives: Books

Books

THE FOURTH WAVE: ANOTHER WORLD CRISIS

Alvin Toffler, the famous futurist, ended his exploration into the technological realm of new developments with what he called the “Third Wave” of technology.  These new computerized systems, he said, would be transferred to the Asian powers, mainly China.

Now, in 2018, we have seen that transfer of technological power.  It has been so successful, in fact, that an American “outsider,” Donald Trump, was elected on the jingoistic isolationist slogan of “Make America Great Again!”  He promised to “bring those jobs home” from China and the other countries that had allegedly “stolen them.”

Most experts say that China will overtake the United States by 2029, and China, in fact, already leads the U.S. in purchasing power.  Whereas the U.S. has been investing in the Military Industrial Complex (with its military in over 140 different nations), China has been seeking expansion through the direct economic development of other nations.  This not only adds to China’s world-leading purchasing power (they make loans to these countries in exchange for using their natural resources and other industrial growth resources China needs), it also provides them with future allies.

Whereas the U. S. has been intervening in other countries militarily and making a “quick money killing through regime change,” China has not taken that road.  Instead, they have been joining with the industrialists in other countries to constructively improve their economies and assist them in a more progressive agenda of stabilization.

Examples?  Well, one merely has to look at the state of the Middle East, especially Iraq, to see how the United States has been wasting money and resources.  Certainly, some cherry-picked corporation, such as Haliburton, made out like literal bandits, but nothing in Iraq has been improved overall after the fall of Saddam Hussein.  The Iraqis are in the same predicament, economically speaking, as they were when Saddam ruled the country.  In fact, some would argue, they were better off under Hussein.

The Gallup Poll of 2011 showed that the citizens of Iraq have become increasingly pessimistic about their economy and job outlook.  Whereas the United States, under President Barack Obama, failed to investigate the trillions of dollars lost to the fraud of corrupt corporations in Iraq during the war (Obama said it was “water under the bridge”), which, in my opinion, was one of the worst failures of his two terms in office.

However, what is happening now, under the Republicans and Donald Trump, is far more dangerous than trying to close the barn after the corporate wartime profit horses have escaped.  We are now in the imminent path to fulfilling the unilateralist goals of the Neocon Movement in the United States.  This means an even faster movement toward reliance on the MIC for economic progress than has ever been seen in the history of the modern republic.  This “progress” will come in the form of (once again) regime changes.

The Trump Administration is, step-by-step, breaking down the safety net of systems established to protect its citizens from banking corruption, food pollution, and environmental devastation.  Over in China, on the other hand, there is an international economic expansion going on that defies everything going on over in the U.S.  In fact, the China Development Bank (CDB) recently overtook the World Bank in the number of loans to other countries in 2011.

In addition, instead of propping up losing corporations, the way the U.S. did after the economic crisis of 2018, China is now shutting down corrupt corporations and even imprisoning its executives for a long time.  This was the most recent case in the Anbang Insurance Company scandal.  It seems that if you’re corrupt in the U. S. you get a raise, and in China you get a jail cell.

Of course, China also spends quite a bit less on its military infrastructure compared to the United States.  In fact, the Trump Administration is expanding its nuclear arsenal and hardware in the coming years.  This graph shows how fantastically more reckless the United States has become in military spending.  The U.S. spends over 100 billion dollars more than all the major industrialized countries (including China) combined!

At this point, I want to bring in my hypothesis for these developments.  If both major players (China and U.S.) continue development in their current ways, it could erupt into a stand-off of devastating proportions.  I will first turn to the alliance between China and the theocratic nation of Iran.

Iran has been established as a military and economic “enabler” to many Israel and the United States foes in the Middle East, including Syria’s dictator Assad, the Hezbollah, the Palestinian Hamas, and many others.  In addition, Iran is mostly behind the rebel support in the current proxy war against the Houthi rebels in Yemen.   Iran is supporting the rebels with both hardware and manpower against Saudi Arabia and the U.S. interests.

Will China play a direct part in this war in Yemen if it gets too bad?  Russia intervened on behalf of its economic partner, dictator Bashar al-Assad, and the rebels in Syria are certainly suffering for it.  Why can’t this happen in Yemen?  Perhaps it already is, indirectly.  However, it’s not playing out the way one would expect.  Beijing is already supporting the Saudi government by giving the Saudi-backed government in Yemen millions in economic aide.  How much of that aide will reach the people caught in the middle is, of course, another question.  But, because China has military aspirations of its own in the Middle East, it is willing to risk its alliance with Iran and pay both ends against the middle for the time being.

The Fourth Wave will be a confrontation between the world’s Military Industrial Complex and the world’s Progressive Industrial Complex.  As it stands right now, in 2018, I believe China is winning that confrontation.  Of course, as it did in World War Two, the United States may be willing to “risk it all” by playing its military might against world opinion.  But, whereas we had the world behind us after World War Two because of our lend-lease program in Germany and our direct assistance to Japan’s reconstruction, we no longer have that international “safety net” to allow the United States to have a “get out of jail free card” in the event of a world war.  Let’s face it.  If Trump uses nukes on Iran, North Korea, Russia or China, the game will be over.  Carl Sagan and his “Nuclear Winter” warning will have come to pass, and poor Carl will be spinning in his grave (and so will most of the world’s population).

Stop the Computers, I Want to Get Off

The Fourth Wave of Technology is the increasing reliance on computers in the form of artificial intelligence.  Elon Musk and the late Stephen Hawking had grave fears about AI and its inevitable power getting into the wrong hands.  Vladimir Putin, as that other hand, believes that the nation who controls AI can control the world, and he thinks that’s a good thing.

We have already seen AI’s perniciousness in the form of the Wall Street “flash crashes,”  near-miss nuclear missile assaults, and the encroaching development of robotic and technological speed for profit, over safety for quality assurance.  Unless these developments in artificial intelligence are controlled in order to protect human consumers, they will line the pockets of the owners, but they will endanger the lives of the population.

I propose that our world should have a meeting of scientists and not a meeting of politicians.  Give these world-renowned scientists some political power in order to discover the ways in which we can cooperate in a “non-nation” and “non-political” way, in order to improve the human condition instead of separating humans for profiteering interests.  Unless this occurs, almost immediately, we will be headed toward a military confrontation of historically mammoth and dangerous proportions.

The Dangers of Telling “Truth” to “Power”

Since I was a journalist before I became a creative writer, my heart has always been fixed on the purpose of “telling truth to power.” That means that no matter how seemingly offensive or politically incorrect some words are, I must use them if they are true.

I have been criticized by authors, mainstream publishers and readers because of my adherence to this philosophy. Let’s face it. We live in a unique point in history when both sides of the political spectrum have their “sacred cows.”

To some on the Left, the proper use of English grammar rules can be a “political weapon of discrimination against people of color and the LBGQT community.”  To some of the Right, anybody who doesn’t speak English in public, or who wears “ethnic clothing,” becomes a suspected terrorist.

I want to give three examples of my work that would never be published in today’s mainstream press because the contents would offend some audience out there and thus would reduce sales.  Who cares if it’s historically accurate and/or the truth?  It’s the almighty dollar that matters.

You Can’t Use That Title!  It’s Offensive!

Here’s an exchange I had with a fellow historical fiction author.  I had approached her in a friendly attempt to have my novel Chinawoman’s Chance reviewed by her on her website.  I thought it would be appropriate because she was living in China, and this would help me widen my audience.

Right away, she refused, simply because of the title I used, which, to her, was completely offensive to readers.  I had to give her a brief history lesson as to why I would never change my title, and how my entire purpose for writing the Portia of the Pacific series was to expose the racism, sexism and prejudice that existed in the 1800s of the United State of America:

Hello A:

Respectfully, the title “Chinawoman” was used in the 1800s quite regularly, as well as “Chinaman.” In point of fact, the expression “Chinaman’s chance,” came from the practice of the railroad owners, like Leland Stanford, who would send the coolies out with explosives to blow-up the mountains to make tunnels for the trains to use. Until dynamite was invented by Alfred Nobel, they were regularly killed doing this dangerous act. Ergo, the racist term, which was used down through the years until it became a common expression for “having little or no hope.”

If my readers don’t appreciate the “facts” of discrimination and racism that existed in the United States in that period (which is one of the main purposes that I wrote my series), then they should never read my fiction at all. I use the latest research (I was a college professor for over 25 years) which shows the terms and denigrating treatment of the Chinese in vivid ways.

The narrator for my audio book is also of Chinese decent and she lived in San Francisco’s Chinatown, and she did not find the title offensive in the least. I used other terms that were constantly being used at the time, including chink, coolie, Yellow Peril, pagan idolaters, and demons. Chinawoman is the least offensive of the lot.

At any rate, I bought your book, and I am enjoying it. I will write a positive review, no doubt, unless your mystery takes a plunge for the worse.

Take care, and thanks for your opinions.

Jim

My next example comes from a novel I wrote that received quite favorable reviews from readers and from fellow authors.  However, some people were “offended” because of two reasons:  1.  I was writing as a Black narrator and I was white.  2.  I was “making light” of people with disabilities.

Freak Story: 1967-1969Everybody’s a Freak?  How Dare You Say That!

With the recent death of “new journalism” author, Tom Wolfe, I don’t pretend to be carrying his prestigious mantle.  However, since my novel was compared to Tom’s work by another prestigious author, Dr. Jacob M. Appel, I must explain that my work is an exploration into the 1960s and its range of emotional experiments into revolutionary thoughts and actions.

My “theme,” if you will, is that we are all freaks under the skin, and we are also subject to the same pressures to conform.  My little exploration does not translate well in these times of “political correctness” and “fake news,” however, and I will live with that.

The readers who can see through the defense mechanisms of the present “new journalism” will understand why we must all realize our “freakishness” in order to survive.

My final example is a novel I wrote quite some time ago.  Like my hero, Thomas Harris, I dared to make a serial killer somebody who had an existentially “noble purpose.”  We all know serial killers must be all bad, all the time.

Russian Wolves

You Can’t Show Children Being Killed!  Serial Killers Can’t Be Noble!

I based my thriller upon a real-life serial killer of the 1980s, Andrei Romanovich Chikatilo.  Like me, he was a teacher.  Like me, he came from a dysfunctional background.  Unlike me, he had a psychotic breakdown after seeing his family eaten by fellow “comrades” during the Ukraine’s worst winter on record.

This novel breaks a lot of commercial fiction’s taboos.  However, since most of the murderous descriptions are based on fact, I stand my ground.  The book was never published in the mainstream, but it does have, if you’ll excuse the expression, “cult following” by readers who enjoy historical thrillers.  The same goes for another, even earlier novel, I wrote called Sins of Darkness, about the assassination of Robert F. Kennedy in 1968.

In fact, SOD was so realistic, Sirhan Bishara Sirhan’s lawyer called me on the phone to ask about “the evidence I had found concerning Sirhan’s being hypnoprogrammed to kill.”  Such are the dangers of writing truth to power.  I enjoy it one hell of a lot.  I hope you do to.

What to Do After Your Book is Published

Post-Publication Book-Marketing Actions

Below is a checklist of things you can do after your book is published, and a suggested sequence
in which you can do them. This is not meant to be an all-inclusive or exact time line, but a general
guide to help you market your books more successfully. For more information on any topic contact
jamesmusgrave2122@att.net

  • Continue to prospect for and contact buyers in non-bookstore markets
  • Update your website
  • Continue eCommerce activities
  • Monitor search-engine ranking (SEO)
  • Get active in APSS and your local chapter (www.bookapss.org)
  • Continue social networking
  • Update your strategic marketing plan (http://tinyurl.com/l4zyabe)
  • Compare actual results to budget quarterly
  • Obtain additional endorsements from readers and industry leaders (add to literature)
  • Contact other syndicated columnists
  • Contact magazines with long lead times
  • Plan more tradeshows and book fairs to attend (http://tinyurl.com/b8tk5t5)
  • Create new sales-promotional items
  • Send to niche and post-pub book reviewers
  • Apply to award competitions
  • Send books to post-publication reviewers
  • Rewrite and update your literature
  • Create podcasts
  • Participate in chat rooms, forums and discussion groups online
  • Direct marketing – snail mail and email
  • Build your “pitch pack”
  • Send a proposal package to retail distributors
  • Take media training (http://tinyurl.com/mxgvzm2)
  • Contact associations for cause marketing; membership premium (www.weddles.com/associations)
  • Phone call follow-up media
  • Mail brochures/flyers to prospective buyers
  • Phone follow-up to all prospective customers
  • Conduct a mobile marketing campaign (Apps, texting, QR codes, etc)
  • Conduct virtual tours
  • Participate in book fairs and trade shows (BEA, ALA: http://tinyurl.com/b8tk5t5)
  • Sell foreign rights
  • Continue marketing on sites such as www.shelfari.com, etc.
  • Line, brand and author extensions
  • Prospect for corporate buyers on www.manta.com
  • Work your personal networking lists
  • Conduct retail-store events
  • Conduct virtual media tours
  • Blog regularly
  • Conduct library tours
  • Create contests and/or sweepstakes
  • Write a script to use in telephone marketing
  • Update your elevator pitch and voice-mail message
  • Start a regular newsletter
  • Create a package insert
  • Use creative sales-promotional items (guy@msgpromo.com)
  • Purchase counter displays (www.bookdisplays.com)
  • Back-of-the-room sales at speaking events
  • Update metadata for online retailers
  • Conduct seminars and webinars
  • Sell your books as premiums and ad specialties (www.premiumbookcompany.com)
  • Have associations use your book as a fundraising item (www.premiumbookcompany.com)
  • Write and present proposals for large-quantity sales (www.premiumbookcompany.com)
  • Start and participate in affiliate programs
  • Support all distributors and wholesalers
  • Monitor your attitude
  • Change your strategies for life-cycle stages
  • Bundle various products
  • Market at local craft fairs and events
  • Appearances on more TV and radio shows
  • Start own fan club (Facebook or other)
  • Evaluate discounting strategies
  • Evaluate unit sales, revenue and profit relative to goals
  • Create new hooks as attention getters
  • Practice the 3Vs of media events (Verbal, Vocal, Visual)

  • Experience with Kindle Scout (an Independent Publishing Perspective)

    The above chart shows the final results of my 30-day campaign at Kindle Scout.  My novel was the first in my historical mystery series: Portia of the Pacific Mysteries.  It is called Chinawoman’s Chance.  As a publisher, I was using this campaign as a way to promote my novel to new readers of my work.  The experience was less than beneficial, from this publisher’s perspective.

    First of all, the editors at Amazon told me they would publish my Thank You Message that I wanted to include in the mailing that goes out to all those readers who nominated my book (Amazon never tells you the exact numbers of these people–which should be a warning to self-published or independent publishers).  I was including in my message a link to my publisher’s website where I would be collecting the email address of these folks, who were kind enough to nominate me, but who did not receive a free copy of my eBook because Amazon chose not to publish it.  If they joined my mailing list they would, indeed, receive a free copy when I self-published the book following the campaign.  Lo and behold, these nominating readers never received the thank you mailing that Amazon told me they would include!  Therefore, from my perspective, all of the promotional money I spent to get these excellent numbers in my campaign was totally wasted.  Of course, Amazon is able to collect all these emails for their purposes, but this publisher has nothing to show from it, and it was my intellectual property that Amazon used.

    Not that I didn’t learn from the experience. I did.  I received some average critical comments from the editors, as I was one of the “hallowed short-listed finalists.”  They had, you see, guaranteed that authors who were short-listed would receive “free critiques,” so I suppose they felt obligated.  The email comments they sent me demonstrated that Amazon editors do not do what they promise, and they have no real understanding of the genre categories of the novels listed on their own eBook distribution website (store).

    Here are their exact comments:

    Dear James,

    Thank you for submitting Chinawoman’s Chance to Kindle Scout. Unfortunately, we have decided to pass on publishing, but we wanted to share with you some feedback on the book. We hope you find it useful and encouraging!

    General comments:

    We’re very impressed by the depth of the historical backstory, but in the first half of the book you too often and too lengthily interrupt the main murder-mystery plot with historical asides, and this makes the book sometimes read more like a nonfiction biography than a plot-driven murder-mystery. The main plot does begin to feel fully immersive until chapter 5, but we think readers will enjoy the first half of the book better if it likewise focuses more on the murders and investigation. We also feel that the narrative prose tends to reveal necessary important plot and character details too belatedly, and that the dialogue is over-loaded with background narrative details, which often makes the characters’ speech sound forced and expositional. We recommend that you put the manuscript through another round of developmental editing, focusing on making sure that at least 80% of the content in each chapter relates directly to the murder-mystery – which is what readers of this genre are mostly interested in. We provide more specific observations and recommendations below.

    Developmental feedback:

  • Particularly in the beginning of the book, the reader is expected to divine vital story details by reading between the lines rather than having them stated them directly, and we found this disorienting rather than compelling. Here are a few representative examples:

  • It’s not at all clear in the prologue that Andrew Kwong owns a newspaper or that George works for the newspaper. You hint at these facts, and eventually the reader reads enough hints to make pretty accurate guesses, but I can think of no reason why it wouldn’t be better to simply tell the reader when Andrew is introduced that he owns a newspaper and that George works for him, for example. It’s also not clear enough how the mayor’s background as a newspaper publisher factors into his pressuring the Kwongs to not publish the news story about the murder, and yet George seems to go out of his way to shoehorn this fact into his explanation to Clara.
  • The reader doesn’t have enough context to understand this sentence in the prologue: “Clara knew this information agreed with what Isaiah Lees had told them at the Italian restaurant.”
  • You do a great job of developing the chaotic and colorful San Francisco setting, especially the way you interweave the complex social and civil rights developments and organizations. However, you introduce “holy roller ‘Kid’ Cook” to the story at about the same time as you explain the Vigilante Committee, which strongly implies that Cook is a leader of the Vigilante Committee. As such, it was jarring to me when it clarified later on that Cook is a cop, so I recommend clarifying Cook’s profession when he’s first mentioned.
  • I misunderstood what “tongs” were for longer than was ideal – I inferred that they were specific people rather than organizations. This may well be my own fault, but I think it would be better to tell the reader what tongs are more immediately and directly.
  • We found the prologue very hard to follow and we had the sense that the chapter may have appeared later in the story (sometime after chapter 4 when the Italian restaurant is mentioned again) but was later moved to the beginning and wasn’t edited to account for having been moved. Ideally, we think the novel should open with chapter 1, which would start the book with a great first line, as well as start the story with its inciting event.
  • The narrative relies too much on “telling” and not enough on “showing.” For example, the most exciting scene in the beginning of the book is when Clara is kidnapped and brought before the Chinese business leaders, but this scene feels more like an abstract summary than a gripping action scene because there’s no dialogue and the narrative is more focused on expositing Clara’s personal history than it is on describing the action in progress. Another example: the narrator summarizes Lees’s planning for questioning the suspects in the case, but this would be a lot more compelling if you had Lees meet with his subordinates and explained his plan to them through dialogue.
  • It’s not believable that Clara would be so cavalier about what she believes is the strong likelihood of her being raped by her kidnappers, simply because she has a “keen legal mind” and uses effective modern birth control. Perhaps you are trying to achieve a kind of Sherlock Holmesian mental detachment in the way you’re portraying Clara here, but this was not executed effectively, in our opinion.
  • The dialogue sounds unnatural when the characters explain things to each other that they already know, such as when Dutch gives Lees a history lesson on the Exclusion Act and explains who Cook and Connolly are: all of which the reader knows that Lees already knows. Granted, the reader probably doesn’t know these facts, but it’s primarily the narrator’s job – not the characters’ job – to explain things like these so that the characters’ dialogue can sound believably organic. Therefore, we recommend taking another pass through the manuscript specifically with the objective of moving most of the expository historical background content out of the dialogue and into the narrative prose.
  • Cameron’s general description of pimps seems out of place in his description of Mary McCarthy’s lifestyle. If Cameron’s point is that witnesses would have noticed if Mary had a pimp because pimps are so easy to notice, then he should phrase the observation that way.
  • The transitions between the main plot and the historical background content sometimes feel forced or random. For example, the transition from Clara’s meeting with the leaders of the Six Companies in chapter 2 into the background about how and when Clara learned the law feels disjointed because the reader doesn’t require more background information about Clara’s legal experience at that moment. Providing occasional interesting plot-irrelevant details do help to lend a novel a sense of depth, but you are devoting too much word count to such details, and it has the effect of reducing the main plot’s sense of importance. Regarding the background historical details, I recommend following the old writing advice of “kill your darlings” so that the reader’s attention is never drawn away from the main murder-mystery plot for more than a paragraph at a time, and not more than once every thousand words or so.
  • End of comments from Amazon Press editor(s).

    The greatest objection I had to these comments was the fact that they obviously didn’t read the complete novel.  It’s strange because my complete mystery is only a little over 50K words, as I always write mysteries of shorter length, and I publish them that way because my readers like to read the work in one sitting.  All of these Amazon Press editorial comments take place in the first two chapters.

    Also, they seem to have no understanding of readers who enjoy historical fiction, even mysteries.  These fiction readers of history expect the author to do careful research about the people and times of the novel, and they will call you on any inaccuracies they find, which they have done in the past in my other novels.  The editors at Amazon, however, seem to relegate that research into the “distracting, non-fiction biography department.”  Anything that didn’t show them “action and mystery plot” was not fit to be included.  If I had done that, believe me, my historical fiction readers would have complained!  The reason they select historical fiction, in the first place, is because they want to learn more about the people and times in which the mystery is set.

    Thus, I am, obviously, not deleting my work that took many hours to research just because an editor who has not read the entire novel can go on about “killing your darlings.”  Including the realities of racism, female harassment, and political corruption were part of those times and cannot be deleted.  Also, the “suggestion” that the title Chinawoman’s Chance is racist, was not in keeping with 1884 San Francisco.  Being called a “chinawoman” was the least of the problems of Asian women living in Chinatown.  The Chinese, in point of fact, were seen as sub-human, and the United States Government’s “Chinese Exclusion Act” of 1882 was the most racist legislation (other than slavery) to be allowed as official policy in the history of our country.  These were some of the “darlings” I cover so painstakingly in my book so that my readers can know what kind of political realities women and minorities had to endure.  Taking them out would mean gutting the entire purpose for writing my mystery in the first place.

    I learned a lot from this experience, but I can’t recommend it if you are publisher.  Perhaps self-published authors might get something out of the experience, but if you can’t know who nominated you, and you can’t write to your genre’s very specific audience, then how much will you need to compromise in order to get your small $1,500 advance (which must be paid back before you can even begin to collect your 50% royalties).

    I give my virtually published authors complete remuneration for their hard work.  I am not their publisher (in the sense that Amazon is).  I am their fellow author, eBook consultant, and international distributor.  There are big differences, and until Amazon understands this, I suppose they will keep trying to put the financial burden on the authors who join these scouting expeditions.  Sadly, from a publisher’s perspective, I give Amazon a grade of “C-.”

    Sell Your Digital Books, Goods, and Services Directly to Mobile Customers

    Tired of Paying Profits to Amazon and Others?

    Get a free website location to join our “slow revolution” toward weaning ourselves off Amazon and all the other online eBook retailers.

    What are you currently paying for a website?  If you can give us your domain information, we can point you to a new place to hang your hat.  EMRE Publishing wants you to learn how to gradually get away from giving your profits to Amazon and others.  You can begin by setting up your author online presence here.

    Here’s what you’ll get.  Compare it to what you now have and then make a choice:

    • Unlimited storage space for your media.
    • Php-enabled and contains WordPress website creation tools and plugin access.
    • You will have a private domain location and will not share with others.
    • Your site will have the security of SSL (Secure Sockets Layer) technology to make your direct sales to customers safe.
    • If you choose to enroll in our ePub3 Creator Studio Plan A, you can do what others have done to gradually “cut the cord” from Amazon.

    All we need to move you into your new free location is the domain nameservers from your present host.  Send these namesservers to us and we’ll point them to your new website.  You can save the web pages from your old website and load them inside the new WordPress software we will have loaded inside your new domain presence.

    Plan for Your Publishing and Marketing Future

    You can keep your free website, and you don’t have to pay us anything for it in the future.  It’s yours to use as you please, with the usual caveats about doing business with unsavory people, sales of pornography, or the solicitation or sale/use of any product that encourages hatred or violence.

    However, since we will be using our collective knowledge to attract new visitors, you may want to read on.  The idea we have is to increase your mailing list of followers in order to gradually break free of the middlemen like Amazon who take a lot of your sales profits.  This does not mean you cut them (or any other sales channels you might still have) out of the picture right now.

    In fact, our whole concept is to use these channels until you have enough of a following (people on your mailing list) to begin selling directly to them on their mobile devices.  Why?  Because, by the year 2025, seventy-two percent of the world’s population will be doing all of their reading and/or purchasing on their mobile devices.

    If you already have at least 100 email followers with whom you directly communicate, then read about our plans:

    Optional Plan A

    If you want the tools to create, market and sell directly to your list of email readers to their mobile devices, then please pay attention.

    EMRE Publishing’s Plan A does the following for you:

    • We install the Embellisher (TM) eReader and Store directly to your new website.  You do nothing but use it on your domain, and it’s yours to keep forever, at no further cost.
    • A complete mobile sales platform that will allow you to sell directly to your customers.
    • One of the safest eBook platforms available to ensure your eBooks won’t get pirated.
    • Stripe Payment System built right into the platform (charges less than Paypal and Apple Pay).
    • A Forum component built into the platform so you can communicate with your clients in private.
    • Upgrade of your ePub3 Creator Studio to Author and Publisher status with full access to extra tutorials and templates.
    • A variety of marketing tutorials to show you how to sell to your clients using the platform’s features.
    • Unique publishing features so you can create ePub3 eBooks and multimedia product home and landing pages.
    • If you need a more tailored look for your business, then we can do that also.
    • A mobile sales platform that will allow you to sell and educate directly to your customers.

    Optional Plan B

    Some of our clients don’t have access to mailing list campaign software.  Therefore, we have included this optional plan.  It is a great deal because you’ll get to do “cooperative marketing campaigns” with other members who might write in a similar genre and have a mailing list to share which enhances your own.

    These cooperative campaigns are the core of our future strategy.  The growth of direct sales to the client, reader and student depends upon growing your mailing list campaigns and the size of your client base.  Therefore, having access to a communal mailing list campaign software that you can use collectively (unlike software like MailChimp), makes your effort work more effectively with a higher return on your investment.

    This email campaign software is Php-based, so you can easily use it inside your new website.

    Ready to Begin?

    You can begin by establishing your roots on our server with a new, cost-free web presence.  Email me, Jim Musgrave, and give me the login information of your domain host, or (if you can access it) give me the nameservers I can use to set you up with a new website.*

    *Note:  Be sure to copy all the html pages from your old site so you can upload them into the WordPress software on your new site.

    Do you already know if you want to start selling your products directly to mobile clients?  Then, visit our payment options page.

    New Publishing Paradigm at EMRE Publishing

    New Publishing Paradigm at EMRE: WAR STORIES ACROSS THE UNIVERSE

    Enhanced War Stories

    Readers and artists will be able to get together by supporting the new method of publication at EMRE Publishing, LLC in San Diego.  Raising funds for its first digital and print anthology, the supporters will be able to help the authors protect their intellectual property and create a new way of enjoying enhanced creative material.

    The topic of the first anthology is war.  The title of the anthology is WAR STORIES ACROSS THE UNIVERSE. The method of the artistry will be to create stories that have an element of speculation in each one.  Therefore, they will categorized as fiction, although we will be soliciting stories by authors who have experienced war, whether while in the military or as a civilian living in a war-torn country.  These stories can be in the genres of Science Fiction, Adventure, Mystery, Alternate History, and Fantasy.

    Each anthology will be separately financed by raising funds at Indiegogo, so we hope you can join us in this bold new experiment in publishing.

     

     

    Outlets Don’t Mean More Sales for eBook Publishers

    Outlets Galore.  Microsoft to Open Online eBook Sales Website

    If you’re a publisher or an author, the first impression you might have when getting the news of another eBook sales portal opening is, “Wow, now I can make even more money through these new sales outlets!”  Microsoft’s announcement that it will be selling “hundreds of thousands of frontlist and backlist eBook titles” comes as no surprise to me.

    Most sales go through only 5 major eBook outlets

    However, if you’ve been paying attention, sales of eBooks have not increased in conjunction with these new outlets opening.  On the contrary.  eBook sales are actually going down at a very fast rate if you believe the reports.  Also, sales are not easily tracked when you spread your eBook distribution to all these outlets.

    Not so fast.  Please notice the last line in that Fortune article.  One of the biggest reasons why eBooks seem to be going down is the fact that the Big Five online retailers are “allowing content creators to do an end-run around incumbents and sell directly to consumers.”

    Also, if you notice, nothing is mentioned (except at Book Fairs) about the increasing rate of eBook piracy taking place.  Therefore, the news of new sales outlets should be a sign to publishers that they need to circle the wagons and put their distribution dollars into B2C (business to customer) sales.

     

    We at EMRE Publishing have developed a B2C sales platform that is secure, user-friendly and ePub3 compliant.  We leverage this direct to reader sales model because of the “writing on the wall.”  Readers use their mobile devices, especially their SmartPhones, to read, and they don’t want to hassle with all the logins and rip-offs required of conventional online book sales like Microsoft, Amazon and Barnes and Noble.  Readers want speed, convenience and, most of all, they want to be able to follow the authors they want to follow and be informed immediately when that author comes out with a new title.  Our system does all of this–and more.

    I’ll be giving a webinar on May 15, 2017 that explains how you can cash-in on this new paradigm of eBooks sales.  You don’t even have to have ISBN numbers to sell using our platform.  We’ll also be giving away a free installation on your server so you can see how it increases your eBook sales if you follow our plan.  We hope you can attend to learn how to cut your losses and protect your investment by selling direct to your readers.

    EMRE Publishing Makes Life Easier for Authors and Publishers

    The Underside of Reality

    When I worked with engineers at Caltech’s Industrial Relations Center, the challenges were immense when it came to communicating how these technical people could do the job for the marketing and sales people who had little to no technical knowledge.  The problem is that even though authors and creators can envision possible uses for technology (in this case, digital technology), the people who actually implement the code to bring about these “visions” have a vocabulary and genius all their own.  Therefore, most of my job at EMRE Publishing is to make certain my authors and publishers are able to work closely with my genius computer programmers to create the best possible rendering of their vision on the pages of their ePub3 books. Wouldn’t you want the flexibility to design an eBook that looked like the one in the above video?

    I like the metaphor that the late Alan Watts shared concerning reality.  On the surface, we can see the beauty of society in all its glory.  For example, a well written novel is like the top-side of an elaborate quilt;  it reads smoothly and doesn’t seem to make the experience of reading difficult.  However, if we turn this wonderful reality quilt over, we can see the underlying, seemingly chaotic reality that went into making this surface reality so beautiful.  We are therefore surprised to see a complex sequence of geometric patterns and trial and error sequences that go into making such a wonderful pattern on the top-side.  This is the world of creating an excellent eBook for the viewer.

    I’m proud to introduce you to two of our computer developers at EMRE who are the weavers of the complex patterns beneath the resultant beauty of your creation, your ePub3 book.  Bas Van Stein, a PhD candidate in Computer Science at the prestigious Leiden University, the Netherlands, worked with me for over five years to develop our flagship product, the Embellisher (TM) ePub3 Mobile Publishing Platform.  I was able to communicate my vision to Bas, and he was able to explain to me how it could be done.  The final result is a revolutionary platform that makes the display of ePub3 a much more satisfying and secure experience for the publisher and the reader.

    Today, I am proud to announce another member of our team who can work with you to see your vision become reality.  Ric Wright is the Engineering Director at the Readium Foundation.  Aha, you’re saying, what does that mean to me, an author or publisher of eBooks?  Well, since our entire platform was coded using the open source Readium eReader as a starting point, which Ric helped develop, it means when you get a project done with us, you’re getting the wizard behind the miracle of what Readium can do for you and your creative ideas.

    For example, what if you wanted to design a hybrid video game and eBook? Well, since Ric actually teaches how to create 2D and 3D graphics and animations and place them inside ePub3 eBooks, he can do the coding you would need to implement your game inside the eBook!  He is, in fact, a software consultant, so working on such a project would be the proverbial “piece of cake” for him.

    Aha, you’re saying.  Why can’t I just go to iBook and create my ePub3 with them?  After all, they provide all the tools I need to do it.  The “catch” is that since Apple is one of the greediest companies on the planet, you end up having to pay them once your creation is ready for distribution.  As this author found out, after reading the “fine print” of the legal agreement, he was basically turning over all publishing rights to Apple!  As any publisher or author can tell you, this is the kiss of death to owners of intellectual property.

    Therefore, when you work with Ric, you’ll be working in complete confidence that your creation will remain yours to publish freely using our Embellisher (TM) system.  In fact, we’ll be contracting with you using an NDA (Non-Disclosure Agreement), so when your ideas become a reality, there can be no untoward “rip-offs.”  We use Github and Dropbox to securely keep all your developmental files.  In addition, your final product, the embellished eBook, will be inside one of the most secure eReaders available today.

    Take a look at what genres we are working with to create ePub3 titles.  If you think your project fits, and you want to make the most money possible from your creation, then get in contact with us today.  You can also look at what Melcher Media has done for its clients.  If you have an idea for an interactive or embellished project, chances are you won’t have to pay what you’d have to pay Melcher because our overhead is a lot less!  Ric will be happy to make your acquaintance in order to start weaving your quilt from the underside of reality.

    Samples of What We Can Do for You

    Authors are Becoming ePub3 Creators with the Embellisher (TM) Platform

    EMRE Publishing, LLC for authors

    Authors and/or publishers who want to develop an eBook in the latest ePub3 formatting work with us daily to see their creations come to life.  In this article, you can see the nine things you need to know about using ePub3 formatting.  In these three free books, you can learn about how ePub3 works in a hands-on, practical way.

    Now, what if I told you that you don’t have to be technically able to do all the tricks listed in these books?  In fact, we have developers and coders who’ve spent many thousands of hours working on projects that accomplish these feats of daring do, and unless you are a computer engineer, chances are you won’t learn the skills needed to do what you want.

    That’s where EMRE Publishing can step-in and relieve the stress from you.  Although we do suggest you first become familiar with what you can and cannot do with ePub3, it is not a total necessity.  If you’re an author who wants to experiment with a new writing project that can make your work have a lot of extra “pop,” then ePub3 is right for you.  I am specifically suggesting that ePub3 will be most beneficial to authors who write in the following genres:

  • Education textbooks.
  • Self-Help and Inspirational non-fiction.
  • Historical non-fiction and Historical fiction.
  • Children’s interactive books.
  • Choose-your-own adventures and mysteries.
  • Interactive Romance and Erotica.
  • Adventure non-fiction and fiction.
  • Military non-fiction and fiction.
  • All of these types of books lend themselves to incorporating the cool applications in ePub3 technology and interior design.  If you have an idea for adding this technology to your next project, in order to create a professional-looking enhanced (or, as we like to call it “embellished”) title, then contact us today.

    Here’s how we’ll work with you:

  •  First, we’ll get a general idea of what your project is about and what you want to do inside the book.
  • Next, we’ll put you in touch with an experienced ePub3 developer and designer who can create the specific “look and feel” of your project.
  • After our developer gets an idea of what kind of time frame he/she would need to complete your project, we will get back to you with a cost estimate.
  • Finally, the developer will discuss your project’s workflows and how to submit the details of what you want your project to do for reader in a very linear way.  Our computer engineers are very literal minded, so they will need to know exactly what you want the page to do (thus, the “suggestion” that you first become familiar with ePub3 techniques).
  • You pay 1/2 of the cost, and the second 1/2 payment will come once you are satisfied the project is meeting your requirements.  We require a paid fee for work accomplished, based on the time spent by the engineer on your project, should you wish to terminate the project.
  • If you’re interested in getting your next writing project done using the latest ePub3 formatting and technology, just ePub3 technology for authorscontact us.  We’ll discuss it with you in detail to get you enthused about what kinds of things you can do.  Your creative wheels deserve a nice “hard body” running under them, and you’ll be pleasantly surprised by the way we can make it happen.

    And, if you happen to be a computer engineer or developer, then our Embellisher (TM) platform, for $40, should be enough to get you going!

    Encouraging Collaboration in Learning

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    Are you preparing students for job skills required in 2020?

    Attend our webinar to see how the Embellisher™ Mobile Publishing, Training and Education platform can give you  a way to move your organization’s mobile collaboration and publication systems to a powerful new level.

    Whether you are in the public or the private sector, you can benefit from learning how to use VR/AR as well as seeing how multimedia (ePub3) and live streaming technologies can enhance your collaborative and publishing skills.

    Student-Centered Instruction Webinar
    Nov. 8, 2016 | 1 PM (UTC-7)

     

    We will be covering:

    1.  How to use live streaming video to collaborate on projects and assignments.

    2.  How to use AR and VR to create “empathetic” point-of-view.

    3.  How to give each author/teacher a publishing platform to feature live broadcasts of new books, book trailers, live chat with readers/students, and even “casting” a virtual book tour to bookstores and libraries as patrons can view on their mobile devices.

    4.  A guided tour of our three ePub3 Creator Studio Templates that are used for collaborative work inside our web app.

    Bonus! All attendees will receive a free copy of Professor Jim Musgrave’s book, Running with the Big Dogs: A Creator’s Guide to Using Electronic Media. Also, if you teach online classes, he will give you an Insert-text Grammar Template to use when grading your students’ papers.

     

    Join our free webinar on November 8, 2016 at 1 PM (UTC-7). Register today.