Only the Open Source EMRE Publishing Platform Allows for Seamless Integration of VR
After speaking with my lead developer, Bas Van Stein, we will be doing a webinar on the addition of Virtual Reality programming in our ePub3 Creator Studio. The positive implications for publishers and educators in the private and public sectors are obvious. Whether our clients develop materials on their own or hire us to create these eBooks for them, the amazing possibilities are there for both publishing and training/education.
We Will Be Presenting our System at a Webinar for the USDLA and OLC
We will be rolling out the possibilities for utilizing VR technology inside ePub3 eBooks at a webinar through the United States Distance Learning Association (USDLA), of which we are a member, and the Online Learning Consortium (OLC), as a co-sponsor. Please contact us if you’d like to attend these webinars, and we’ll forward information to you.
If Toffler Had Lived, He Would Have Written About the Fourth Wave
After the announcement came last week that author and futurist Alvin Toffler had died, I immediately thought about another expert I knew during my years teaching at the California Institute of Technology. Dr. Peter Drucker held many conferences for top management at Caltech’s Industrial Relations Center, and I knew him personally. He told me to read Toffler’s book because it gave an excellent insight into what was happening in the world of technological change. Drucker, of course, was the genius management thinker who coined the term “knowledge worker” and was very adamant about society’s need to change quickly to meet the new demands of technological progress.
In his landmark book, Future Shock, Mr. Toffler startled the world by showing how the “new literacy” would be defined by how well a human can learn, unlearn and relearn a variety of skills. This was certainly required in a new culture that used digital technology. Unless we can keep up with the constant changes, businesses and individuals will fall by the wayside, never to be heard from again.
I believe the next or “Fourth Wave” of technology will be turning manufacturing and publishing over to the individual. Just imagine creating a product in your home, getting it “printed” by computer printer, and having your customers pay you directly online or through their mobile devices. Or, as in the publishing game (my business), imagine the individual creating his or her own publication that can be instantly marketed, sold, and read by mobile subscribers that can be constantly updated as to your next big project or book right through their mobile device.
In other words, the Fourth Wave of technology is creating the liberated business person, who can go it alone, and reap most of the profits alone. Certainly, the big conglomerates will be screaming holy hell, but what the hell? The technology is already in place, and it will only take the “newly intelligent” to take advantage of this development. It’s already happening, by the way. Self-employed businesses are the fastest growing industries in the world.
For example, here’s my pitch to a person who has an inspiration story he wanted to publish to brick-and-mortar bookstores. You can hear how I explained to him that because of the changes in technology his best bet would be to publish and market via mobile device:
Thanks for your inquiry about publishing options at EMRE Publishing.
We are somewhat of an unconventional publisher, in that we turn the money-making options over to the author to reap the greatest profits from his/her title. As you may or may not be aware, the publishing industry is changing drastically. Self-publishers, like yourself, have been able to achieve brisk sales through outfits like Lulu and Smashwords. However, we take your publishing abilities one step further by allowing you to sell directly to your audience and establish a following that will brand you on their mobile devices as an inspirational author.
Social marketing is the new method of marketing that we use, and with our Embellisher (TM) Mobile Publishing and Marketing platform, you’ll be able to sell your title(s) in more formats (print, conventional eBook, and ePub3 multimedia). I believe it would be to your best profit-making benefit to leverage all the print possibilities and market these through a single platform. Why? Well, you collect 97% of the list price, and it goes directly into your bank account. We use the Stripe purchase system that’s built right into our platform. With Lulu, they probably took a slice of your percentage (usually around 30%).
In addition, you don’t have control over the users who inquire about your book(s). In our Embellisher (TM) platform, you control the complete back-end or Admin side of things, which means you determine the price, you decide when and how you want to market, and you gain followers that can be marketed to again and again for any future titles (or online educational courses) you may have. Our direct social marketing method is the safest way for you to sell your books (especially your eBooks) because of the over three billion dollars a year that publishers are losing to eBook piracy.
As a former Caltech professor, and author, I wanted to be able to sell directly to my readers without getting ripped-off by pirates. That’s how and why the Embellisher (TM) platform was born. Frankly, getting your book into brick-and-mortar stores is a political process these days. You need to be with a publisher who’s willing to pay a lot of money just to get your book on the shelf, and to get it featured means you have to pay even more. Why not collect your profits directly from your reader and keep them with you for life? Especially with a heart-warming story like you have, people will want to have an app they can install that features you, and whenever they want to see what you’re up to, they just have to click on your app on their desktop in whichever mobile device they happen to have at hand.
Dr. Drucker and Alvin Toffler would be very gratified to see how technology is continuing to cause “tidal waves of change” in the business community. We hope you can ride that wave to both profit and better communications.
Any enterprising person can critically think about how to publish a best-selling book and come up with some very basic premises about how it should be done:
The content of the book should be interesting to the specific audience. Let’s face it, unless you write Gone with the Wind, you’re not going to be popular with all audiences. Therefore, you should narrow your audience down to those who will be interested in your subject matter. For example, if I write a book about investing in stock, then I must get an audience that appreciates how stocks are bought and sold and who have the money to gamble.
Since publishers are losing over three billion dollars to online pirates who steal content, I would want to sell my eBooks in a secure environment. Although every eBook can be hacked, there are ways to reduce the numbers of hackers who would want to take the time and perform the exercise. Just as a burglar usually doesn’t try to break into a locked home, so too does a hacker look for the easiest eBook he/she can exploit.
Even if you have content that is going to sell a million copies, the real money is made when you are able to build an audience that will diligently follow your series of books on whatever subject. Guys like James Patterson and Hugh Howey (fiction authors from the commercial and indie sides of the business), have proven this can be done.
You want to have the tools to create, publish and market your eBooks so they stay in front of the audience for whom you have written. Most people can Google the topic of eBook publication, and come up with great resources.
The missing factor in this scenario, as in most publishing efforts, is how much marketing expense, and how often do you need to spend that money to get your name and publications out there? Do you want to shotgun your money to the major media? Probably not, as it would defeat the very premise of having a limited or niche audience. Do you want to use standard TV and print advertising? Again, probably not, as you also are aware that people who read eBooks exist online and are digital fanatics.
Therefore, what if I told you that the best way to reach and keep your niche audience is to develop your eBook, market your eBook and sell your eBook, right from the same application platform? My business was to create such a platform and my Embellisher™ is rolling out to the general publishing public at the May 11-13, 2016 Book Expo America. As an independent author, who has won awards for his fiction, I wanted fellow authors to receive the best application to make money from their hard work. I knew it wasn’t through Amazon or the fact that middlemen in the publishing world are presently reaping at least a 30% share of your book’s price just for placing it up on an international platform to be sold at the behest of increasingly confusing and uninteresting algorithmic roll of the dice. I wanted my clients to be able to sell their books directly to their readers (what’s known as “business-to-consumer” or B2C model). When I was the Management Development Supervisor at Caltech in Pasadena, I taught my students that the concept of Occam’s Razor was the best way to do business. The fewer people you have to pay who are between you and your customer, the more money you will deposit into your bank account. This holds true for selling eBooks, and I hope you can take a look at our website and see why I believe our method is a method with which you will want to spend time developing your next best-seller(s).
After I completed my recent article about eBook piracy and the fact that over three billion dollars a year are lost to eBook piracy, I wanted to add even more security to our platform before the May 11-13 BEA convention. The result will be an extra layer of cryptography protection added to our already secure system. When I was in the United States Navy, I understood the security value of cryptography because I was on the Top Secret Crypto Board at my command. This has made me a virulent protector of my clients’ rights to publish using our B2B system. As long as they don’t sell through Amazon or Apple, or other insecure retailer, they can be assured their eBooks will not be duplicated and resold (or read) by others.
Here, in my genius developer’s own words (Bas Van Stein), is the reason the Embellisher™ Mobile Publishing Platform is the safest platform out there to sell and distribute your B2C eBooks:
Amazon recently unloaded a new version of their Kindle to the perhaps “less than eager” reading public. With publishers losing over 3 billion dollars a year to eBook piracy, mostly due to the insecure Digital Rights Management of Amazon’s and other eBook retailer’s platforms, it makes you wonder how long publishers will keep selling their digital and print books through the giant online retailers. But, most importantly, the reading public is changing their reading habits. Each day, more and more readers are using whichever mobile device they have with them, so it makes having “extra” devices like the Kindle superfluous.
We at EMRE Publishing, LLC, believe the next generation of publisher and reader will be using mobile platforms to both create and consume all kinds of new eBooks, including the ePub3 formatted multimedia types and soon, the Virtual Reality books and games that will be coming down the pipe. Why? Mostly because of money, of course. Publishers and consumers are getting tired of getting ripped-off while selling their eBooks and while reading their eBooks. Let me break it down for you, lest you be unaware of the revolution taking place technologically.
Publishers have to pay Amazon to distribute their titles, but piracy and the 30% (minimum) fee charged by Amazon keeps eating into the profits of these publishers.
Consumers have to pay Amazon for the “privilege” of getting premium services like an “all you can read buffet” and free home delivery.
The so-called “direct communications with readers” is becoming less than adequate because of the large numbers of authors and readers involved, and the insistence of Amazon to not allow eBook giveaways on their Goodreads.com website.
Why the Revolution is Happening Now
In summary, here’s why publishers and their reading public are switching to using mobile devices to publish and read in the coming generation:
Keeping the reader in a single application allows the publisher to charge less for each title sold, and so nothing needs to be paid to a middleman distributor (like Amazon) if the publisher plays his cards right. Marketing money can be better spent on directly reaching potential and current readers on their mobile devices rather than through the unwieldy algorithms and proprietary software of the Amazon Kindle (or the Apple, or the Nook, etc.).
The first question our publisher client from Israel had for us was whether or not our mobile sales platform, Embellisher™, protected his publishers’ eBooks from piracy. In other words, was the Digital Rights Management (DRM) any good? This was an interesting question because this publisher was one of the largest eBook sellers in Israel, and he explained that his country has never had to contend with the Amazons of the world.
“I created my own sales channels for my publishers because I had to. We never had Amazon or Kindle, so we have always had to sell our eBooks directly to our customers.” He was also well aware of the piracy problem in America. Since he didn’t relish “giving away” at least 30% to a middleman (Amazon) and, to add insult to injury, lose even more money through piracy and other kinds of theft, he was really happy that our mobile sales platform had a system that was almost impossible to hack into.
In addition, we were able to work with him to be certain our ePub Creator Studio worked properly with the Hebrew language. Our platform was developed specifically using open source (our basic platform was programmed using the open source Readium project). In fact, he first read about our platform at Readium.org, and he was intrigued.
Now that we are breaking out into the wider market of the United States and Canada, we want to emphasize that all of your creation and sales should be kept inside your Embellisher™ app platform. Why? Here are five of the most important reasons:
You don’t have to pay these middlemen to have your eBooks sold.
Your DRM is one of the most secure you can get as long as you don’t sell outside our platform.
When you sell all your eBooks by mobile device, you can also open up your options to use our education platform in order to market courses based on your eBook content.
You must always remember that when you decide to sell through the less-secure portals like Amazon and all the others, you are opening yourself up to piracy. We believe the rifle B2C business model will work the best for independents and self-publishers in the world of mobile reading.
With the advent of mobile devices, the playing field for authors and publishers is rapidly changing. One of the most inspirational and profitable means of doing business with this new generation of buyers is through mobile application. We all know the phrase “I’ve got an app for that.” It’s probably one of the most popular aphorisms in the high tech community. Now it’s coming to publishing with the success of mobile applications for publishers and authors. In point of fact, the future business model will be to provide the customer with what they want instantly. Just like “flash travel,” our mobile publishing platform was developed specifically to sell directly to your customer, what is now known as “B2C” marketing.
The innovative aspect of B2C is that both push and pull marketing strategies can be used with a platform like the Embellisher™ Mobile Publishing and Marketing system. As we in publishing have seen, the big publishing giants have used B2C to fight back against the $107 billion sales power of Amazon. The whole ball game in the future, as has been seen by the popularity of sites like Wattpad, is how mobile the publisher can become for the customer. In other words, the next generation of readers will want much more than what the present book publishing system is providing. I want to give the reasons why our kind of system will pay dividends for those publishers and authors who want to put their investment dollars into a platform that will harness the power of mobile in the near future.
Apps and digital content are merging to give the reader a “private screening room” for branded publishers.
Quality publishing apps like the Embellisher™ will allow the author to promote additional products related to his/her expertise. In other words, I often tell my clients to use their eBooks as a way to “hook” the potential reader (offering it for free is one example). If you’re an expert who gives seminars or consulting work, then this could be eventual product and revenue streams you would want to maximize inside your app down the road.
Because most purchases online are made through the customer’s mobile device, having your own store built right inside your publishing app, the way it is in the Embellisher™, gives you much higher ROI and potential influence over your audience.
Branding through app allows you to establish a community of learners as well as a community of sharing human beings interested in whatever expertise or subject matter you have to bring to the table. Many people are becoming more micro-managers with their lives. Having an app for their specific reading needs is one more nail in the coffin of the old-fashioned way of doing business online.
Most of our clients enjoy this new community-based model of publishing their content. The main difference is that they are able to choose the community they want to establish, whereas in the former business model, people like Amazon and the big publishers were the ones who established the types of communities and what they would discuss. Of course, some businesses are establishing a community-based publishing model to make money, but we don’t believe this is ultimately in the best interests of the authors.
We believe that once our clients pay for the technology and tools they need, it should be their decision to choose how they want to publish and create a business model based on the book or course they’re selling to the public. In fact, this is the main reason why there’s such a revolt happening across the world against the giant corporations. People realize that having the right technology is the key to their individual freedom as entrepreneurs, and they are utilizing this leverage to establish brands of their own.
We like to discuss this new power you can have with each client separately. We explain what our tools can do for you, but you decide how you can use them. Please join us in discussions about improving our present model at our open forum. We welcome your input and your business!
How Mobile Publishing Can Save the Future of the Independents
When I began working with the largest eBook distributor in Israel, Yaron Goldstein, one of the first things he told me was that the Israeli publishing community had never experienced the phenomenon of Amazon and eBooks. In other words, there was no rise of the giant conglomerate to attempt the take-over of the digital reading market the way it had happened in the United States. Mr. Goldstein put it rather simply to me, however, when he said, “Why should I give 30% of my money to Amazon?” Why, indeed!
There was a lot made about the “Netflix for books” business model. Perhaps Smashwords spoke most coherently about it. Of course, they had signed a deal with Oyster, one of the outfits that offers the “all you can read buffet.” Hugh Howey, the former indie supporter came out in favor of the Amazon Kindle Unlimited experience for the reader and author. Of course, he was one of the “lucky ones” to receive a “non-exclusive” contract agreement to sell his titles through Amazon. Even the Huffington Post came out with the article to assess the overall playing field for the author in these days of “streaming content.”
Yaron and I are working together to provide a better model for authors. Our model says that mobile publishing is the only way indies can stay competitive against this tidal wave of greedy profiteers in the “land of the corporate giants.” Make no mistake. The authors are the ones losing out in the long run with the corporate business model. It’s basic economics. Karl Marx even talks about it in Das Capital. If the business person (yes, an author is also a business person) does not own the means of production, then he will always remain subservient to the overlord. What is never discussed in these articles about Safari, Oyster, Scribd, Kindle Unlimited and Playster, is the fact that they own the means of production. In other words, without the ability to create and distribute your own intellectual property, independent authors will remain patsies to the Goliaths in this world.
My company, EMRE Publishing, LLC and its product, the Embellisher™ Mobile Publishing and Marketing platform, is the David who can fight this Goliath. Our slingshot is what will give our clients the edge. Mobile distribution of books allows authors to become the controllers of their destinies. No other means of getting your books in front of readers’ eyeballs will allow you to collect 100% of the profits directly into your bank account the way our platform does. This is the main reason Yaron came on board, and this is why we’re willing to work with any independent who wants to experience the freedom of getting their “ducks in a row” in order to establish a brand that won’t be taken under by the conglomerate model of book sales looming on the horizon.
What the “big boys” won’t tell authors is the fact that, with the right technology, they can compete. Well, guess who’s telling you and giving the chance to compete? Will you become a David and fight the Goliath? Or, will you get a non-exclusive contract to sell your eBooks on Amazon’s (or any other system) business model? Fat chance. You had better already sold several million copies, dude. At least with our mobile publishing model, you stand a chance at rifling-in and reaching your audience. And, once you entertain them with multimedia, a good story and your fascinating charm, you’ll have them forever. The public understands basic economics also. Most don’t want to give away their money to a middleman (either a publisher or distributor), so why not give it to the author? Return the profit to the creator of the goods and services! What a concept. Who can’t understand that logic?
We want to make you the owner of the means of production. You can even use it on your server. Once you create, polish and market your work, you should earn the profits. That’s our business model. If you see us at the BEA in May, we’ll be the ones saying, “Me Tarzan. You Jane. Me want take you out of Amazon jungle!“
We’re gearing up for the Book Expo America, 2016 in May. That means we’ll be running some specials, and we’re also streamlining our unique platform for our new clientele. As a result, there will be three types of Embellisher™ Mobile Publishing Platform installations available to self-published authors, teachers, and large publishers/distributors of eBooks. Our clients will be able to download the complete installation and follow the directions included. They will also have the excellent technical assistance of our developer, Bas Van Stein, who will also be working with clients to “brand” the installation to the owner’s “look and feel.” Once licensed, the platform can be up and open for business in 24 hours. Here’s a brief description of the three installations that will be available for download:
One publisher and one administrator included. All others are designated as readers and cannot create or sell eBooks in the Studio/Store. Both conventional and multimedia (ePub3) books can be created, sold and downloaded. Perfect for the self-published author who wants to have a quick way to brand him/her self and have a way to publish and market directly to readers through a cross-platform mobile platform. This installs on the server of the client with assistance of our technologist.
One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. This is for the self-published author or teacher who wants to team-up with authors or teachers of the same genre or subject area/discipline. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.
Exclusive Turnkey Installation:
One Administrator can oversee publishers and collect fees for use of platform. Each assigned Publisher/author can create ePub3 books, price them, and upload them into the store using Stripe payment system. All publishers/authors/readers can upload private eBooks into the studio and eReader. This is for the self-published author or teacher with many books who wants to team-up with authors or teachers of the same genre or subject area/discipline. It is also for the large company or entrepreneur who wants to turn over marketing and eBook creation to his/her authors/publishers. The licensee can run this business and collect royalties or fees as the Administrator/Owner. This installs on the server of the client with assistance of our technologist.
The movement against what the Smashwords CEO called “a monopoly preventing free expression” has begun against Amazon. We believe our product will help publishers and enterprising authors to gain a foothold in this battle to take-back the author/reader relationship. Our platform is the only mobile platform that permits publishers to run a complete publishing business through their cell phone, iPad and tablet. No more middlemen to take 30% off the top. No more piling your books into “all you can devour” buffets like Kindle Unlimited. Our clients work hard to establish the best relationships they can with their readers and students. They expect to receive the majority of the profits as well.
If you’ll be in Chicago on May 11, 12, and 13, please stop by our booth: 872A. We’ll be wearing tee-shirts like these:
We have discovered an interesting phenomenon during our conversions of independent authors to mobile publishing. When they establish their Embellisher™ Mobile Publishing platform, the list of previous followers they had during their website presence quickly became more dedicated to the author and his/her work once they had an app to go to on their mobile devices.
As a result, we did some research into why this happens, and we came up with a variety of responses from our authors and their readers. The following are the main reasons given by authors and their followers as to why they became more dedicated to the author and his work after the conversion to mobile publishing:
Readers enjoyed the convenience of having the author’s work directly accessed by mobile device.
Readers could easily switch mobile devices while reading, keeping the place where they left off in the book they were reading.
The author’s brand was clearly recognizable to the reader inside a mobile application.
Newsletters and other promotions were sent by PhpList and were more secure and entertaining as a result.
Sales increased 30 to 100 percent after converting to mobile publishing because print, conventional eBooks, and enhanced (ePub3 multimedia) eBooks could all be created, marketed and sold inside the one mobile platform.
The authors also appreciate the help they receive from the staff at EMRE Publishing. They are able to get their mobile platform up and running on their web servers in as little as 24 hours from the time they purchase it. Self-Published authors who have several books in a series benefit most from converting to mobile publishing and marketing. We hope you can experience the advantages of having all your publishing tasks in a single platform that you can take with you. The myths about mobile marketing are not true, so visit us today.