B2C Publishing is the Business Model for the Next Mobile Generation

Best-SciFi-Books

With the advent of mobile devices, the playing field for authors and publishers is rapidly changing.  One of the most inspirational and profitable means of doing business with this new generation of buyers is through mobile application.  We all know the phrase “I’ve got an app for that.”  It’s probably one of the most popular aphorisms in the high tech community.  Now it’s coming to publishing with the success of mobile applications for publishers and authors.  In point of fact, the future business model will be to provide the customer with what they want instantly. Just like “flash travel,” our mobile publishing platform was developed specifically to sell directly to your customer, what is now known as “B2C” marketing.

The innovative aspect of B2C is that both push and pull marketing strategies can be used with a platform like the Embellisher™ Mobile Publishing and Marketing system.  As we in publishing have seen, the big publishing giants have used B2C to fight back against the $107 billion sales power of Amazon.  The whole ball game in the future, as has been seen by the popularity of sites like Wattpad, is how mobile the publisher can become for the customer.  In other words, the next generation of readers will want much more than what the present book publishing system is providing.  I want to give the reasons why our kind of system will pay dividends for those publishers and authors who want to put their investment dollars into a platform that will harness the power of mobile in the near future.

  • Apps and digital content are merging to give the reader a “private screening room” for branded publishers.
  • Quality publishing apps like the Embellisher™ will allow the author to promote additional products related to his/her expertise.  In other words, I often tell my clients to use their eBooks as a way to “hook” the potential reader (offering it for free is one example).  If you’re an expert who gives seminars or consulting work, then this could be eventual product and revenue streams you would want to maximize inside your app down the road.
  • Because most purchases online are made through the customer’s mobile device, having your own store built right inside your publishing app, the way it is in the Embellisher™, gives you much higher ROI and potential influence over your audience.
  • Branding through app allows you to establish a community of learners as well as a community of sharing human beings interested in whatever expertise or subject matter you have to bring to the table.  Many people are becoming more micro-managers with their lives.  Having an app for their specific reading needs is one more nail in the coffin of the old-fashioned way of doing business online.
  • Most of our clients enjoy this new community-based model of publishing their content.  The main difference is that they are able to choose the community they want to establish, whereas in the former business model, people like Amazon and the big publishers were the ones who established the types of communities and what they would discuss.  Of course, some businesses are establishing a community-based publishing model to make money, but we don’t believe this is ultimately in the best interests of the authors.

    We believe that once our clients pay for the technology and tools they need, it should be their decision to choose how they want to publish and create a business model based on the book or course they’re selling to the public.  In fact, this is the main reason why there’s such a revolt happening across the world against the giant corporations.  People realize that having the right technology is the key to their individual freedom as entrepreneurs, and they are utilizing this leverage to establish brands of their own.

    We like to discuss this new power you can have with each client separately.  We explain what our tools can do for you, but you decide how you can use them.  Please join us in discussions about improving our present model at our open forum.  We welcome your input and your business!

    Share Button