Mobile Publishing as Told By a Futurist
I met Jane Friedman virtually through an interview she did with another publishing expert, Joanna Penn. What attracted me to her futuristic discussion about where publishing is going was her assessment of the overall playing field for all authors and publishers. We must do as General Dwight D. Eisenhower said was the way you become a good leader by “seeing which way the people are going and get in front of them.”
This explains a lot of so-called “mysteries” concerning what’s happening with the big players in the publishing business. Jane speaks of the “shadow world” of publishing. This is the world of the independents. We march to the beat of different drummer, and many of the big publishing players aren’t paying much attention to us. However, as Jane points out, “I think they’re saying before 2019 or something. It’s really amazing. So basically to put cheap mobile and streaming Internet at, I think, 4G speed to every person on earth through balloons and through all this other stuff.”
If the big players are going to streaming land, then you know the power paradigm will be shifting to those who can keep up with the speed required to promote and publish via mobile devices. When I established my company a few years back, my intent was to create a completely mobile publishing platform that the author/publisher can take with him/her. In effect, it’s a mobile-friendly way to do your business with your readers in a much more intimate and cost-conscious manner. Thus, you have some “myths about mobile” that have been cropping up. One of those myths says that “people are switching from reading eBooks to reading print copies of books.” Not so. If you take into consideration all the mobile device readers out there, the figures become astronomically in favor of the digital reader.
The final take-away from this interview was the fact that Ms. Friedman recognizes the underlying “Holy Grail” for all publishers, including independents and self-publishers. “It’s as simple as writing a book and building up a customer list.” We at EMRE Publishing believe that both independents and the big publishers will be looking for better platforms to accomplish this same goal. That’s why we’re in business.